Social Business Strategy & Trends
The SOA Social Graph Love Affair
Saint Valentine’s Day is quickly approaching and it has me thinking more about relationships. Psychology Today published an interesting article on learning what you need to know to make your relationship last. A relationship can be defined as an association between two or more people that may range from fleeting to enduring. This association may be based on limerence, love, solidarity, regular business interactions, or some other type of social commitment. Interpersonal relationships are formed in the context of social, cultural and other influences. The context can vary from family or kinship relations, friendship, marriage, relations with associates, work, clubs, neighborhoods, and places of worship. They may be regulated by law, custom, or mutual agreement, and are the basis of social groups and society as a whole. This article will focus on relationships in Enterprise 2.0 Strategy and the Service-Oriented Architecture (SOA) Social Graph love affair. The content of the article will include Social Business trends & predictions, Web 2.0 Technologies, and resources to help users integrate systems through Service-Oriented Architecture (SOA) to support relationships between people and data fueling the Social Graph providing context to information for the Enterprise. This relates to a previous article: Enterprise 2.0 Cloud Computing & Service Oriented Architecture (SOA).
Social Business Forecast: 2011 The Year of Integration
Social Business Integration with SOA & WOA
The use of Service-Oriented Architecture leveraging Web-Oriented Architecture (WOA) in Enterprise 2.0 can ease the pain of integration and centralize information management. This strategy provides the flexibility of sharing information in the proper context while supporting the Social Graph. Context can be provided by including simple markup in existing solutions. This markup includes FOAF, XFN, and Microformats for events & profiles. The internet provides many great examples of Web 2.0 Technology integrating SOA and WOA. Gravatar and DISQUS are two quick examples. Gravatar provides people a Globally Recognized Avatar that software developers can include through a very simple Application Programming Interface (API) supported by WOA. DISQUS is a comments platform that helps you build an active community from your website’s audience. It has awesome features, powerful tools, and it’s easy to install. A solid Enterprise 2.0 Strategy includes much more that providing collaboration tools to employees and includes supporting relationships between everyone and everything connected to the Business.
Social Graph Based Business Models
The audio in this video is low, but there are many great topics covered here. These topics include “The Super Connector”, “Activity Streams”, “Network Effects”, “Social Graph”, “Facebook”, “Micro Transactions”, and more. This Social Graph Based Business Models video can be viewed here.
Introduction to the Social Graph API
Google engineer Brad Fitzpatrick gives an introduction to the Social Graph API. The Social Graph API makes information about the public connections between people more easily available. Developers can query this public information to offer their users dramatically streamlined “add friends” functionality and other useful features. A quick overview of the Social Graph API is available in this video.
Supporting the Social Graph with SocialSite
Understand the importance of Social Networking features in Web applications. Learn about the new OpenSocial standard for plugging into Social Networks. See how Project SocialSite’s Web Services and Widgets make it easy to make your Web Applications social. Learn more here.
Applications that use the OpenSocial APIs can be embedded within a social network itself, or access a site’s social data from anywhere on the internet or intranet. Learn more here.
Enterprise OpenSocial Whitepaper: Enterprises are collections of people, and thus inherently social. Employees of any organization benefit from social connections, group affiliations and relationships both within their own business and between other businesses. As a result, social networking capabilities have become increasingly popular in business-to-consumer, business-to-business, and internal enterprise collaboration applications. New technologies and standards such as Web 2.0 and OpenSocial  are helping software providers better model relationships between people, allowing end-users to benefit from such relationships in day-to-day business processes within their own enterprise, and across business networks. Google’s Enterprise OpenSocial Whitepaper is available here.
Web 2.0 and the Enterprise: A Symbiotic Relationship
Time shifting & place shifting We then discovered that the same type of time shifting happening among consumers was taking place in the workplace too. People were switching between tasks, collaborating and consuming media in completely new ways. Lean more here.
Happy Fav Five Friday!
Fav 5 Places
The Architecture of SocialSite
A quick presentation on the architecture of SocialSite, Sun’s implementation of a OpenSocial compliant Social Networking site using Shindig. Learn more about SocialSite architecture here. (SocialSite is a Glassfish project now known as “SocialFish“)
Enterprise 2.0 Activity Streams
Activity streams will continue to be a much hyped capability within social platforms. However resulting “stream glut”, interoperability, and security-related issues will threaten benefits unless better user experience design, filtering, standardization, permission models, and back-end analytics are applied. Learn more here.
Social Media is from Mars, Enterprise 2.0 is from Venus
Focus on creating and maintaining genuine relationships with customers. Learn more here.
The relationship between Enterprise 2.0 and Web 2.0
A topic that is closely related to Enterprise 2.0 is Web 2.0. It is important to note, however, that the concepts are not one and the same, but rather they are two individual areas that are built on top of similar foundations. The term Web 2.0 describes the shift in focus from static and singular media to dynamic, interactive community-oriented social media. Learn more here.
Web 3.0 and Social Business: 2011 Predictions & Recommendations
2011 will mark a turning point in the adoption of digital social technologies because the experimentation phase is drawing to a close, and stakeholder expectations are increasing. Organizations and people will no longer gain attention by executing badly. At the enterprise level, participation will wane in venues and initiatives that have no business strategy, focus, content strategy and commitment. Learn more here.
The future of intranets and the internet is all about context, integration, app stores, apps, mashups, widgets, gadgets, and filters. Integrating Web-Oriented Architecture (WOA) in Enterprise 2.0 supporting Service-Oriented Architecture (SOA) will improve Business success.