Posts Tagged ‘Twitter’

26
Feb

E 2.0 – Twitter & Facebook inside the Enterprise?

   Posted by: Daniel Hudson    in Enterprise 2.0

E 2.0 – Twitter & Facebook inside the Enterprise?

How many minutes does it take for someone to mention Facebook or Twitter in an Enterprise 2.0 presentation?  Usually I hear someone explaining Enterprise 2.0 by saying “It’s like facebook inside the firewall.  You may also hear references to Twitter when covering enterprise 2.0 communication channel topics.  We also hear about twitter and facebook when people are discussing “Activity Streams“.  Dion Hinchcliffe covers “Activity Streams”, Microblogging, & more in this article: Ten emerging Enterprise 2.0 technologies to watch Other interesting news about “Activity Streams” is the patent granted to Facebook.  These are great tools in the Social Media/Networking space, however, most Successful Enterprise 2.0 Solutions are created around specific business needs & workflows.  Enterprise 2.0 is not facebook or twitter, but it is important for us to understand why these Social Media and Networking sites are so popular and apply our knowledge within our Enterprise 2.0 Architecture.

flicrkPhoto-2856355936-by-Stefan

Shinjuku architecture by Stefan (Flickr)

Enterprise 2.0 Architecture

Enterprise 2.0 Architecture is a complete expression of the enterprise. The equation values of collaboration and communication provide solutions for supporting goals, visions, & missions of the enterprise. The equation of business remains fluid, therefore the structure should not be rigid.  You can see more of my thoughts and resources on Enterprise Architecture in this article E 2.0: The Strategic Planning of Enterprise Architecture

Ross Dawson explains implementing Enteprise 2.0 in this article 8 Guiding Principles for Pilot Programs: A Key for Enterprise 2.0

Mark Fidelman wrote this interesting article The Machiavellian Guide to Enterprise 2.0 This article is packed with external resources, the most interesting is “Adoption Can’t Be Driven” by Paula Thornton.

Did someone from the Facebook Team visit you?

Did you read your Twitter Manual?

Are these silly questions?

Seems like most people in the Social Media world have adopted these services like a fish to water.  Most features are very intuitive, which leads to rapid adoption.   This experience feels like a result of Design Thinking.

Design Thinking

Design thinking is a process for practical, creative  resolution of problems or issues that looks for an improved future result.  It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. Unlike analytical thinking, design thinking is a creative process based around the “building up” of ideas. There are no judgments early on in design thinking. This eliminates the fear of failure and encourages maximum input and participation in the ideation and prototype phases. Outside the box thinking is encouraged in these earlier processes since this can often lead to creative solutions.

In organization and management theory
, design thinking forms part of the Architecture/Design/Anthropology (A/D/A) paradigm, which characterizes innovative, human-centered enterprises. This paradigm also focuses on a collaborative and iterative style of work and an abductive mode of thinking, compared to practices associated with the more traditional Mathematics/Economics/Psychology (M/E/P) management paradigm.  [Wikipedia]

5 Quick Dev/Design Tips from Twitter & Facebook

How we interact with technology is evolving.  Our expectations are higher and our patience is lower. The World Wide Web is a very competitive place, but twitter & facebook are seeing unbelievable growth.  Solutions inside the Enterprise have less competition and should experience rapid adoption.  Adoption rates may vary, so here are some areas to review, if adoption rates are not meeting expectations.

  1. Adoption by Design is superior to any well written manual with petty pictures.
  2. User Experience using Web 2.0/3.0 technologies to improve speed & behavior.
  3. Use of standard Design Patterns for intuitive interfaces.
  4. Application Programming Interfaces (APIs) supporting sharing information across multiple devices in multiple formats & views.
  5. Experimenting with Features along with collecting feedback, helps to keep users interested and shows you care.

You can also review Yahoo’s Design Pattern Library and additional resources at Best Practices & Guidelines for Developers & Designers.

Thanks for reading!  Please feel free to leave a comment or two.

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16
Jul

Two Twitters? Can Someone Explain This?

   Posted by: Daniel Hudson    in Twitter

Twitter Tweets During Jon and Kate Plus 8

Verizon Fios Twitter Widget Displays Tweets on TV During Shows

twitterontv_20090716

This is a picture of my TV with the Fios Twitter Widget on during Jon and Kate plus 8.

Notice the Tweets on the right.  I assume the names to the right of the profile images are twitter account names.

The idea of Twitter on Your TV

“will be able to see tweets from the entire Twitter community based on either a category or topic they’ve selected or based upon what they’re currently watching on TV” Read the full story.

Lizzar

The first Twitter account in the picture above looks like @Lizzar

Here is a screen shot from @Lizzar

twitter-lizzar

natura

The second Twitter account in the picture above looks like @natura

Here is a screen shot from @natura

twitter-natura

shelle

The third Twitter account in the picture above looks like @shelle

Here is a screen shot from @shelle

twitter-shelle

Why are these Twitter Accounts so different?

Is there more than one Twitter?

Are the Verizon Fios Twitter Widget Tweets Fake?

Maybe the widget tweets are just a “proof of concept”.

I am kind of slow at understanding some things.  Can you explain?

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Happy Fav Five Friday!

The Experience

Have you ever found yourself in a check-out line reading those paper and magazine covers?

I try to fight the magnetic attraction of these short phrases, but how can I resist headlines like these:

  • 10 days to a BETTER YOU
  • A Diet Plan That Works
  • Woman gives birth to Alien Baby
  • 6 Secrets to improve Your Sex Life
  • These Tax Tips put Cash In Your Pocket

I was happy about the person in front of me demanding a “price check” while forcing expired coupons on the frustrated cashier.  The magnetic attraction over powered me and I found myself reading all about the “Alien Baby”.  I also purchased a magazine that included tips on 30 minute meals, Rachael Ray is awesome!  This experience got me thinking.

Why Should I Care About Headlines In My Social Media Posts?

  • Connecting to your audience is important
  • Headlines are important
  • People are busy
  • Attention spans are getting shorter

Competition for attention is increasing every day.  People and technology are getting better at filtering data.  Do you want to be filtered?  Connecting with your target audience will help prevent you from being filtered. I know my inbox, RSS reader, Twitter stream, and search results contain lots of important information, but some things get filtered out.

Do any of these social media posts from Twitter stand out?

Social-Media-Twitter

Which post stood out to you?  I liked “Things To Think About To Create A Successful Social Media Campaign“.  I continued the conversation by reaching out and now I am connected and will continue building a deeper relationship with @mrktgeek. I found a lot of very interesting information about social media in her Twitter Stream and her tweets are very well written, which makes it easy for me to understand what her content is about.  I like easy!

Building Relationships With Effective Communications

Twitter Fans To Twitter Followers

Take a look at this Twitter Stream from a writer that knows how to communicate with his target audience.  Do you see a difference in the writing style?  Do any of these posts stand out?

Mashable-Twitter

Which post stood out to you?  All of them stood out to me.  These tweets are from Pete Cashmore (Mashable), he has over 600,000 followers.  These tweets are some of the most retweeted tweets on Twitter.  A “retweet” is the action of other people sharing your tweets on twitter.  I recommend following these tweets at @mashable Do you think you could benefit from having a million or so people helping you with your ideas?

How are these Social Media Posts Different?

  • Well formed and to the point
  • Magnetic Attraction
  • Uses question style well
  • Uses announcement style well
  • Great use of trigger words

Crafting A Headline For A Social Media Post

I am not a great writer, but I wanted to share some information from a very intelligent person that I believe my target audience would find very interesting.  I carefully chose the right words to create a headline for my target audience and submitted a quick post to Twitter.  The target article received over 90 extra views in the matter of a few minutes.  You can review the article for yourself at http://bit.ly/ukZLt

Twitter-WebTechMan

5 + 2 Tips On How To Improve Your Social Media Post

  • Think about your target audience
  • Create a strong headline
  • Include reader trigger words in headline
  • Read your headline out-loud
  • Update your headline
  • Communicate directly to your reader in your headline
  • Create a relationship early in your copy

What is your advice for improving social media posts?

What is your best tip for creating an effective headline?

Please share your tips in the comment section here.

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Is Meeting in Second Life Necessary?

Fav Five Friday: 5 Tips on Social Media Tools for Virtual Meetings

Do you remember all the hype about virtual meetings in Second Life?  Second Life is a free online virtual world.  There still seems to be a little buzz about using Second Life for virtual meetings.  I don’t see massive benefits of using this space.  Seems like others are over the hype.

How Presenters Can Take Advantage of Social Media Tools

Connecting Attendees With Your Presentation By Using Twitter

Twitter is a micro-blogging tool more attendees are using these days during meetings to post tweets, small messages.  There are plenty of twitter tools and applications for mobile devices too.  The presenter at the meeting can announce the hash tag for twitter users.  A hash tag is a method of connecting tweets to your presentation by adding # (the pound symbol) to a key word. Attendees of Web 2.0 Expo used #w2e. The hash tag can also be used on other social media web sites to connect images, videos, slides, & conversations on Google’s YouTube, Yahoo’s Flkr, SlideShare, & Blogs.

Presenters can stay connected with their colleagues and get instant assistance for those difficult questions.

Presenters can harness the power of Collective Intelligence by capturing input, questions, answers, & comments with Twitter.

There is plenty of information available on the web on how presenters can take advantage of Twitter.

Blogging During Meetings

Presenters should be aware that more attendees are using social media tools like blogs to capture meeting information.  Presenters can also harness the power of social media by using their own blog to connect with people and share information.

Presenters should remember to include links in their presentations.  Bloggers could include links to your presentation, LinkedIn profile, Facebook profile, Twitter account, blog, web site, and more.  If the presentation is available online, then give that link early to give bloggers and other attendees enough time to access it so they can follow along.  Twitter users love to tweet links too.

Some attendees are required to submit a report about attending your meeting.  It’s easier and the report is more detailed when it can be created closer to real time.  A blog seems to be the social media tool of choice for this task.  Blogging about a presentation or during a meeting also creates a collaborative space for other to share relative information.  Blogging has many more benefits than writing up some email or word document that may be read once or twice before it’s filled in the black hole.  Presenters, please be kind to your bloggers and give them space, power, and connections to get online.

Sharing Your Presentation on SlideShare

Upload and share your PowerPoint presentations and Word documents on SlideShare. Share publicly or privately. Add audio to make a webinar.  SlideShrare also has a simple API to allow users to embed presentations into Facebook, Blogs, and web sites. Learn more at SlideShare.

Running an Effective Teleconference or Virtual Meeting

Virtual teams are becoming commonplace, but the old rules for running a meeting don’t necessarily apply. Managers need to learn new skills to keep people engaged and to use the time (and technology) effectively. These tips will make your next remote meeting a success. Learn more here.

Using Bar Camp Event and Content Management System

Barcamp Event and Content Management System: This is a web-based-wordpress-powered system aimed at helping people running unconferences manage their event’s content in a more organized manner. Learn more here.

  • What Social Media Tools do you use during meeting?
  • What is your favorite Video Conference Service?

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