Collection of Social Business Predictions & Tech Trends for 2012

The Future of Social Business & Enterprise 2.0

Many Things in Motion

The Collective Intelligence of Social Business

We are about to embark on an innovative journey that will transform the workforce.  This new innovation age will blur the lines of work and play.  Integrating internal and external Social Media into Enterprise workflows to support collaborative business intelligence will become more of a priority.  The future of Social Business will empower the workforce, partners, and customers in the process of co-creation that will drive new levels of innovation across multiple markets.  These new business models will begin to harness the power of Collective Intelligence as the Enterprise explores collaboration beyond it’s main silo, the firewall.

“The whole is greater than the sum of its parts.” – Aristotle

The State of Social Business

Jeremiah Owyang’s “State of Social Business” presentation at LeWeb2011 covers why it is important to have a Social Business Strategy in this video.

Social Business Predictions & Trends for 2012

This year will set the stage for the decade of”radical innovation”.  Everyone may not have flying cars in 2022, but business models as we know them today will seem like ancient cave etchings.  There were several interesting predictions and trends in our Collection of Enterprise 2.0 Predictions & Tech Trends for 2011.  This will be the year of the Social Scientist and Data Artist.

  • Cloud Computing: Implementing cloud computing in the Enterprise and Government will be a prime focus.  This effort will start to mature beyond private virtual clouds and Software as a Service (SaaS) to include Platform as a Service (PaaS), Infrastructure as a Service (IaaS) and exploring Business Process as a Service (BPaaS).
  • Web-Oriented Architecture (WOA): web-oriented architecture extends service-oriented architecture (SOA).  It’s RESTful methods will help support cloud computing across multiple environments and devices.
  • Gamification: This is not angry birds in the workplace, but the use of Game Design Thinking for supporting collaboration and innovation.  Social Scientists will help organizations put an emphasis on psychology over technology to help others achieve the state of flow in business processes.
  • Mobile: Organizations will make real investments into supporting mobile technologies. Tablets and Smart Phones are slowly replacing the standard computers in the workforce.  The use of web-based apps and widgets on mobile devices will become more standard.
  • Big Data: Context will become the new king as organizations leverage internal and external data sources and social networks for business intelligence.
  • Enterprise App Stores & Business Intelligence Dashboards: Understanding information at the speed of business will help ensure success.  Visualizing business intelligence will move from IT departments to business departments.  Technologies like JackBe’s Presto Platform empower business leaders with the ability to “assemble” apps like lego blocks to support business decisions.
  • Identity Management:  Yes, the silos are crumbling and this includes corporate firewalls.  Supporting collaboration and secure communication across multiple environments and devices will have thought leaders thinking beyond firewalls and the use of Secure Socket Layers (SSL).  This shift from “need to know” to “need to share” will drive the use of intelligent point-to-point controls.  Attribute-Based Access Controls (ABAC) and Policy-Based Access Controls with eXtensible Access Control Markup Language (XACML) will be considered as alternatives to Role-Based Controls.  Additional thoughts about Identity Entitlement and Access Management (IdEA) are available at Jericho Forum.

Social Business Thought Leaders on Twitter

This Social Business Thought Leader twitter game board represents people focused on sharing ideas about Social Business Strategy.  Connect with more social business thought leaders on this twitter list: Social Business Strategy Leaders.

[twitterusers @rwang0 @oscarberg @dhinchcliffe @rhappe @rossdawson @krcraft @byAgah @raesmaa @absolutesubzero ]

A Collection of Social Business Predictions & Tech Trends

Update 01/01/2012

Social Intranets in Social Business

Collective intelligence structures that harness network effects improve as more people use them.  Learn more from “Social Intranets in Social Business” by Lee Bryant.

This new innovation age in Social Business will remind us of the Industrial Age, but instead of mining for precious gems of gold and silver, we will be mining for precious gems of knowledge.  Instead of factories that pollute our environment will have idea factories that improve our environments.

Enterprise 3.0: Semantic Social Business

The Semantic Social Business Phase of Enterprise 2.0

Enterprise 2.0 is relatively young, but is already maturing into Semantic Social Business.  The phrase “Enterprise 2.0″ is a play on “Web 2.0″.  Web 2.0 identified the trend of the web transforming from one-way communication broadcasting tool, towards a two-way communication and collaboration platform.  Business thought leaders and early adopters harnessed the value of these tools in Enterprise 2.0.  Many of these organizations are now entering the “Semantic Social Business” phase (Enterprise 3.0).

This “Innovation Explosion Phase” of “Semantic Social Business” goes beyond the Semantic Web (web of data that can be processed directly and indirectly by machines).  Fueling Business Intelligence past the levels of machine-constructed algorithms, driven by broad collective use of conversational interfaces as predicted for Web 3.0 and suggested in “Social Semantic Web“.  Semantic Social Business (Enterprise 3.0) can be seen as the process of harnessing collective intelligence through internal and external collaboration to support design thinking for business intelligence.  New hubs of innovation will be discovered through a network of nodes that will transform the world of business forever.  New “perpetual innovation” models will get better as the levels of participation and collaboration increase the level of collective intelligence. This trend will connect businesses, partners, and customers in the game of prediction markets fueled by the power of co-creation.

The best way to predict the future is create it together.

Enterprise 2.0 Social Business Conference

Collaborative technologies accelerate information flow to drive revenue and productivity.  Attend Enterprise 2.0 Social Business Conference to bring the power of collaboration to your organization.  People can see the latest collaboration tools and technologies and learn from thought leaders in Enterprise 2.0 at this year’s Enterprise 2.0 Social Business Conference in Boston.  People will recognize some familiar brand names, but will also discover some interesting new players in this year’s E 2.0 Conference Sponsor List. People can learn about “Business Leadership”, “Community Management”, “Social Apps & Platforms”, “Architecture”, “Impact of Mobile Technologies”, and much more in this year’s Enterprise 2.0 Boston Conference Tracks.

Thought Leaders on Big Data and the Business of Web 3.0

Context will become more of a key focus as organizations leverage internal and external social networks for business intelligence.  This video mashup has something for everyone.  Some people will enjoy complaining about the video quality of some video clips in this mashup.  Others will take action on the information they understand here and help prepare their business for the future.

New Business Models on the Horizon

Adapting to new ways of doing business will not be intuitive for everyone.  Learning how to integrate internal and external data to support collaboration for fueling innovation will require new thoughts around business strategy.  Connecting and collaborating with others in this market will increase chances of success.  The team at AppFusions helps organizations accomplish their future goals while achieving their current objectives by reducing the complexity of unique business models.  A custom strategy coupled with  integration and implementation plans that align with business objectives will play an important role in these new Social Business Models.  I have had the privilege of working for some great consulting firms over the course of my career.  I am currently working full time as a member of the “Enterprise Research & Development Team” for a company in the Washington, DC area.   I plan to play a part in the implementation of these new business models and have very recently joined the team at AppFusions.

The Gamification of Innovation in the Enterprise

Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes.

“Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change,” said Brian Burke, an analyst at Gartner. “Enterprise architects, CIOs and IT planners must be aware of, and lead, the business trend of gamification, educate their business counterparts and collaborate in the evaluation of opportunities within the organization.”  Understanding the concepts of Game Theory and applying game mechanics to the business process can help identify and encourage desired behaviors in Social Business.  More information about Social Business Gamification can be found here, “‘Gamify’, The Future of the Innovation Process“.

Leadership Development Gamification

Leadership development is the key to exponential business growth.  Most organizations are not interested in running their business like a daycare.  Leaders should provide others with opportunities to unleash their maximum potential focused around business objectives.  Great leaders develop leaders that know how to create added value.  Many leaders play multiple roles within the organization and may find it increasingly difficult to find the time to award team players recognition for value-added contributions.  This loss of recognition and communication weakness can dramatically decrease the level of innovation.  Rypple provides some “Epic Leadership Tips” that improve communication and helps teams stay on track.  Rypple also provides a very interesting service that helps fuel innovation through communication supported by a “Gamified” platform that is fun & easy to use.  Yes, “Leadership Development” can be “fun & easy” with Rypple.  See Rypple’s slides on Enterprise Gamification here, “E 2.0: Enterprise Gamification & the Behavior Engine“.

Additional Information About Social Business

Gartner Enterprise Architecture Summit:  The visionary and thought-provoking keynotes will help you anticipate what is taking shape on the horizon. The end user studies will shed light on how leading practitioners have delivered results and they will share lessons learned. The interactive workshops are an opportunity to “roll up your sleeves” and work together with peers and Gartner analysts to solve EA challenges. The roundtables are all about facilitating peer exchange.  Learn more here.

Word to CIOs: Digital Business Means the Semantic Web: As Graham G. Rong, Chair at MIT Sloan CIO Symposium sees it, CIOs and other corporate leaders will need to look beyond the strategies or best practices that have worked in the past, which may not be adequate to the demands of the future.  Consider the virtual nature of social networks, which are virtually without control but data-rich, and how CIOs as change agents will need to understand, develop and make good use of new ways and  tools for collecting and analyzing such digital information.  Learn more here.

Forbes: How Real-Time Marketing Technology Can Transform Your Business: Technology has changed marketing and market research into something less like golf and more like a multi-player first-person-shooter game. Crouched behind a hut, the stealthy marketers, dressed in business-casual camouflage, assess their weapons for sending outbound messages. Email campaigns, events, blogging, tweeting, … Learn more here.

Why Wall Street Is Betting Big on Your Social Media Data: Wall Street’s interest in using social networks is far-reaching. Many other social media platforms are receiving attention from investment managers who are searching for the next edge; looking to slice and dice content from social networks to arrive at meaningful … Learn more here.

Enterprise 2.0 Social Business Conference – Boston: Collaborative technologies accelerate information flow to drive revenue and productivity.  Attend Enterprise 2.0 Social Business Conference to bring the power of collaboration to your organization.  Learn more here.

Enterprise Gamification for Leveling Up to Prediction Markets by Powering Up with Collective Intelligence

Enterprise Gamification Strategy

Enterprise Gamification is the use of game mechanics within organizations to support a collaborative culture that aligns with business objectives to create an agile social business model that can increase chances of success in current competitive markets and future markets.  Applying the principals of game theory and implementing game mechanics in enterprise 2.0 platforms plays a very important role in it’s event-driven architecture for capturing the REAL value of enterprise 2.o solutions.  This REAL value is realized by lowering barriers of participation and showing the relationships of people, ideas, and things.  Implementing enterprise gamification strategy should be a part of the complete social business strategy.  Additional information is available in this article, “The Gamification of Innovation in the Enterprise“.

The Exponential Value of Social Business

What is the difference between Social Business and Enterprise 2.0?

The term “Social Business” gained wide-spread popularity at the 2010 Enterprise 2.0 Conference.  Andrew McAfee ( @amcafee ) shares his valid thoughts on this trend in “‘Social Business’ is Past Retirement Age“.  Stowe Boyd ( @stoweboyd ), another well-respected player in the Enterprise 2.0 Industry, shares his thoughts on this trend in “Andrew McAfee on ‘Social Business’ versus ‘Enterprise 2.0′, One More Time“.  Using a label / hashtag ( #e2conf or #e20 ) makes discovering related information easy.  Using “labels/terms” also helps focus context of conversation.  “Enterprise 2.0″ has revived SOA, SaaS, PaaS, …., but I believe the specific term still depends on the context of the conversation.

This controversy over terms also applies to “#Gamification“.  The terms “Gamification” or “Gamify” may seem “buzz busy” and out of place in the context of business, but these terms actually help business leaders connect to new ideas for accomplishing business goals.  You can learn more about how to use game mechanics to accomplish your goals at this Gamification Workshop by Gabe Zichermann ( @gzicherm ) scheduled for June 23 in Washington, DC (check the schedule for a location near you).

The foundation of harnessing the power of the web for Social Business leads us back to “Web 2.0: A Strategy Guide” By Amy Shuen.  Videos on this guide by Amy Shuen are available at “‘Web 2.0: A Strategy Guide'” By Amy Shuen“.

Unlocking the Deeper Levels of Value in Enterprise 2.0 Platforms

Combining Enterprise Architecture (EA) with Service-Oriented Architecture (SOA) and Event-Driven Architecture (EDA) provides methods for capturing and surfacing the power of collective intelligence.  This architecture strategy for Business Intelligence (BI) leverages previously unknown causal relationships to form a new event pattern.  This new business intelligence pattern triggers further autonomous human or automated processing that adds exponential value to the enterprise by injecting value-added information into the recognized pattern which could not have been achieved previously.  I have shared ideas on this topic before at “Enterprise 2.0 Adoption Patterns: Collective Intelligence“.

Collective Intelligence

The main concept to grasp about collective intelligence in the enterprise is this:

The whole is greater than the sum of its parts.”  ~Aristotle

Prediction Markets

Harnessing the power of collective intelligence to unlock the hidden levels of prediction markets can be accomplished by surfacing data through interactive widgets, gadgets, and apps.  Data analysis can be difficult and time consuming, but crowdsourcing these tasks out to the players of your business community can lighten the burden and achieve better results.  These interactive apps can be created by mashing up data with chart/graph APIs and game components into web-based widgets.  Using standard methods for creating these widgets will support sharing the experience across the enterprise in a platform independent manner.

How Do We Get There From Here?

The challenge of successfully unlocking these hidden secret levels of value will require a collaborative effort.  Here are a few resources for helping your team on this quest.

BUNCHBaLL Gamification Whitepaper

“Gamification uses proven techniques from game design to satisfy your customers and engage them with your content, community or brand, while simultaneously driving meaningful value for your business.” ~ BUNCHBaLLGamification Whitepaper

Badgeville – Gamification Report

“Badgeville is a white label Social Rewards & Analytics Platform for web and mobile publishers. Our customers come from a wide variety of verticals including retail, entertainment, publishing, education, enterprise and more.” ~Badgeville – Gamification Report

APIs, Apps, Widgets, & Gadgets

Wisdom of the (developer) crowd: Key lessons on using APIs

“… We’re talking specifically about “open” (or public) APIs, those that are intended to be picked up and used by outside developers. This is common practice in the tech industry, where Facebook, Twitter, Google, and more offer APIs that let developers build applications around their data… ”

PhD Thesis on Mashups

Michele Stecca (@steccami ), Convergent Composition of Telecom and Internet Services in Telco/IT Mashups, PhD Thesis, University of Genoa, 2011

Pro Web Gadgets

“Pro Web Gadgets” by Sterling Udell was published before its time.  This book about “Cross-platform Development Strategies” goes far beyond how to use clever Web 2.0 technologies for creating apps, widgets, and gadgets for the “Distributed Web”.  The author carefully guides the reader through the techniques and strategy of extending existing IT investments to make data more interesting and sharable across environments and devices.  The purchase of this book is a priceless investment for anyone thinking about developing for the future of the web.

Developing Web Widgets with HTML, CSS, JSON and AJAX by Rajesh Lal is also a good book, but I like it for different reasons and plan share some thoughts on it soon too.


Enterprise Gamification is a huge topic with many areas to explore.  You can discover more here “Enterprise Gamification”  I have also discovered a lot of very smart helpful people about this topic on Twitter.  You can follow this #Gamification Twitter List to connect with people that can help you on this adventure.  You can discover intelligent people sharing ideas about Enterprise 2.0 & Social Business on this “Enterprise 2.0 Twitter List #e20“.

Collection of Enterprise 2.0 Predictions & Tech Trends for 2011

The Future of Enterprise 2.0, Business Intelligence, & Tech

Trends and Predictions for 2011, The Collection

crystal-ball_yorkjason-flickr

Embracing & Celebrating Enterprise 2.0 in 2010

One of the big Enterprise 2.0 events in 2010 was the Enterprise 2.0 Summit that helped people discover the path to an open and agile enterprise.  You can review presentations and videos from the Enterprise 2.0 Summit here.  The other big Enterprise 2.0 event was the Enterprise 2.0 Conference that helped people bring the power of collaboration to their organization.  You can review the keynote videos here.  Jim Worth and friends also did an incredible job of collecting resources from Twitter, Facebook, Flickr, SlideShare, Blogs, and Sites that are shared together in these places: E20 Summit Frankfurt Social Web Coverage October 2010 and Enterprise 20 Santa Clara Social Web Coverage Nov 2010.

Where would we be without the Enterprise 2.0 Evangelist? Claire Flanagan wrote a great article about Enterprise 2.0 Evangelist in Internal Evangelist of the Year 2010 Congratulations to Luis Suarez at IBM!

Top 10 Enterprise Products of 2010: Salesforce.com’s Chatter, Google Apps, iOS, JackBe’s Presto Platform, Jive, Yammer, & Drupal are a few of the 2010 award winners that are making a difference in the Enterprise.  You can see this complete list here.

Government Agencies and Executives are making a difference in Government with an Enterprise 2.0 Strategy.  The “10 agency teams deliver 21st century projects” 2010 award winners are recognized in this Government Computer News article here.

Enterprise 2.0 Predictions & Trends for 2011

Gartner’s Magic Quadrants and MarketScopes method shows us some of the leaders in the Internal Social Software Market.   You can see a review of the trends and leaders in this article “Magic Quadrant 2010 for Internal Social Software“.

  • Mobile Adoption in the Enterprise: The adoption of smart phones and other devices will continue to increase as the workforce becomes more mobile and security improves.
  • The Rise of APIs: Application Programming Interfaces (APIs) will gain favor in the Enterprise as more organizations realize this is the rocket fuel that supplied the explosive growth of Social Networks across the internet.  A deeper appreciation of APIs will also be discovered when integrating data from various sources across multiple devices becomes more important.
  • Enterprise App Stores: Empowering users, lowering the price of development & cutting the cost of technology maintenance will be strong contributing factors to supporting Enterprise App Stores.
  • Cloud Computing: The seductive way Cloud Computing lowers IT cost in the Enterprise will attract more attention to improving security in the cloud, which will help increase adoption.
  • User Experience: Nobody wants to touch or use anything icky.  2011 will be known as the year of Personal Experience, as stakeholders and developers get back to the basics as they remember that they are creating solutions for people.  Enterprise 2.0 Solutions will become very sleek and sexy.
  • Game Mechanics: Professional game developers have a deep understanding of human behavior.  They spend a great amount of attention in understanding their target audience.  We will see more of these techniques used in Enterprise 2.0 Platforms that will dramatically increase adoption.
  • Analytics: Monitoring how people behave on Enterprise 2.0 Platforms will help provide solution providers the information they need to help improve the “User Experience”.
  • Custom Dashboards: Empowering users and groups with the ability to customize the environment to fit their needs will contribute to adoption and increase productivity.
  • Social Media: Crowdsourcing within internal and external groups and networks will contribute heavily to real innovation.  Integrating backward and forward social media channels will support relationships between organizations, vendors, clients, and customers.
  • Collective Intelligence: The path to “Predictive Markets” will become more clear as we see more sophisticated algorithms incorporated into Enterprise Platforms to support deeper meaning of information and activity.

A Collection of Enterprise 2.0 Predictions & Tech Trends

Update: December 21, 2010

Update: December 23, 2010

A Great Presentation About Enterprise 2.0 Strategy

One of my favorite people in Enterprise 2.0, Mark Fidelman put together a great Enterprise 2.0 presentation that sums up this decade and conveys the motivation for moving forward with collaboration and crowdsourcing.  What if Peter Drucker Taught Enterprise 2.0 Strategy?

What do you see in the future of Enterprise 2.0?

The workfoce of the future looks very interesting.  You can see some of the success factors of Enterprise 2.0 in this article ” Top 10 Success Factors for Enterprise Social and Collaboration Projects“.  Whar are your thoughts about Crowdsoucing, Collaboration, Social Networks, Business Intelligence, & Enterprise 2.0?