Tag Archives: strategy

Use These Simple Tips to Improve Communications and Connect In Our Social Media Space

What Does An Advertising Book Have To Do With Social Media?

amazon-tested-advertising-methodsTested Advertising Methods by John Caples is packed full of tested communication methods that work.  You might think that it is a little unusual talk about an advertising book while relating it to social media, twitter, blogging, facebook, linkedIn, email and other social networking web sites.  This book allows you to harness years of research from some of the best communicators the world has ever seen.  I have used the advice from this book to increase my audience response rate by over 200%.  The tips in this book has won me kudos from my boss when applying them in my blog posts, news letter articles, emails, and presentations (powerpoint and verbal).  I am not a great writer, I need all the help I can get.  This book taught me proven methods that work.

What If I Am Not Selling Anything?

David Ogilvy, “The Father of Advertising” has been quoted as saying “Put people first, the rest will follow.

I believe that 99% of all communication is selling something. We may not all be selling widgets, but most communications are selling opportunities to discover ideas and strengthen relationships in a very competitive space.  Competition for attention is increasing every day.  People and technology are getting better at filtering data.  Do you want to be filtered?  Connecting with your target audience will help prevent you from being filtered. I know my inbox, RSS reader, Twitter stream, and search results contain lots of important information, but some things get filtered out.

What is a Headline?

  • A Twitter Post
  • A Mobile Phone Text Message
  • A Blog Title
  • The Subject Line in Your Email
  • An Introduction
  • An Opening Remark
  • Presentation Bullet
  • Oh yeah, and ad copy
  • Where 80% of Communication Happens

David Ogilvy Quote: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Why Should I Read Tested Advertising Methods and Apply the Techniques Shared Within?

  • Improves Communications
  • Improves Understanding the Communications of Others
  • Greater Results with Little Extra Effort
  • Connecting with Your Audience
  • Increases Your Web Site Traffic
  • Attracts Quality Twitter Followers
  • Sells Your Point Faster

Buying, reading, and applying the secrets from Tested Advertising Methods is a very small investment for such a huge return.  Buy this book and keep it close because it is jammed packed full of reference material, advice, tips, and examples about improving communications.

What is your favorite tip from improving effective communications?

Do You Make These Common Mistakes In Your Social Media Posts? Learn How To Avoid Them And Connect.

Happy Fav Five Friday!

The Experience

Have you ever found yourself in a check-out line reading those paper and magazine covers?

I try to fight the magnetic attraction of these short phrases, but how can I resist headlines like these:

  • 10 days to a BETTER YOU
  • A Diet Plan That Works
  • Woman gives birth to Alien Baby
  • 6 Secrets to improve Your Sex Life
  • These Tax Tips put Cash In Your Pocket

I was happy about the person in front of me demanding a “price check” while forcing expired coupons on the frustrated cashier.  The magnetic attraction over powered me and I found myself reading all about the “Alien Baby”.  I also purchased a magazine that included tips on 30 minute meals, Rachael Ray is awesome!  This experience got me thinking.

Why Should I Care About Headlines In My Social Media Posts?

  • Connecting to your audience is important
  • Headlines are important
  • People are busy
  • Attention spans are getting shorter

Competition for attention is increasing every day.  People and technology are getting better at filtering data.  Do you want to be filtered?  Connecting with your target audience will help prevent you from being filtered. I know my inbox, RSS reader, Twitter stream, and search results contain lots of important information, but some things get filtered out.

Do any of these social media posts from Twitter stand out?

Social-Media-Twitter

Which post stood out to you?  I liked “Things To Think About To Create A Successful Social Media Campaign“.  I continued the conversation by reaching out and now I am connected and will continue building a deeper relationship with @mrktgeek. I found a lot of very interesting information about social media in her Twitter Stream and her tweets are very well written, which makes it easy for me to understand what her content is about.  I like easy!

Building Relationships With Effective Communications

Twitter Fans To Twitter Followers

Take a look at this Twitter Stream from a writer that knows how to communicate with his target audience.  Do you see a difference in the writing style?  Do any of these posts stand out?

Mashable-Twitter

Which post stood out to you?  All of them stood out to me.  These tweets are from Pete Cashmore (Mashable), he has over 600,000 followers.  These tweets are some of the most retweeted tweets on Twitter.  A “retweet” is the action of other people sharing your tweets on twitter.  I recommend following these tweets at @mashable Do you think you could benefit from having a million or so people helping you with your ideas?

How are these Social Media Posts Different?

  • Well formed and to the point
  • Magnetic Attraction
  • Uses question style well
  • Uses announcement style well
  • Great use of trigger words

Crafting A Headline For A Social Media Post

I am not a great writer, but I wanted to share some information from a very intelligent person that I believe my target audience would find very interesting.  I carefully chose the right words to create a headline for my target audience and submitted a quick post to Twitter.  The target article received over 90 extra views in the matter of a few minutes.  You can review the article for yourself at http://bit.ly/ukZLt

Twitter-WebTechMan

5 + 2 Tips On How To Improve Your Social Media Post

  • Think about your target audience
  • Create a strong headline
  • Include reader trigger words in headline
  • Read your headline out-loud
  • Update your headline
  • Communicate directly to your reader in your headline
  • Create a relationship early in your copy

What is your advice for improving social media posts?

What is your best tip for creating an effective headline?

Please share your tips in the comment section here.

Did You Miss These Key Strategies & Tips From The Last Web 2.0 Summit?

Look At What These Great Minds Shared At The Web 2.0 Summit

I’m so excited about attending Web 2.0 Summit 2009, but more on that later.  I want to share some of these amazing conversations from the Web 2.0 Summit 2008 with you.  Have you ever asked yourself what is the web really about?  How does Social Media work and what does it mean to me?  How does Web 2.0 impact the world?  Can we use the web to solve real world issues?  What’s next?

Web 2.0 Summit 2009

I am fortunate enough to work for a company that believes understanding the future of technology is important.  I will be attending the Web 2.0 Summit 2009 thanks to Booz Allen Hamilton.  This event will gather the greatest thought leaders from around  the world for engaging conversations about how to put the power of this platform we call the web to work for positive change.  Understanding this platform’s core philosophies of collective intelligence, openness, & transparency will lead us into new business models and into a new era.  I hope to see you there!

Get more details about and register for the Web 2.0 Summit 2009 here.

Web 2.0 Summit 2008

The theme for the Web 2.0 summit 2008 was “Web Meets World”.  A lot of the conversation was about how the web is reshaping the fabric of society.  Tim O’Reilly through O’Reilly Media has been gracious enough to share many of these conversations in video format.  You can also subscribe to these video through iTunes.  I have many of these video on my iPhone and enjoy watching them as I’m standing in line or just need to get my geek fix on the go.  I have included a few video here, but I encourage you to visit the Web 2.0 Summit 2008 site for videos, images, reviews, &  much more information from these great thinkers.  When using Apple iTunes to subscribe and download these videos to your iPod, iTouch, or iPhone, be sure to check out the one that discusses the difference between user genterated content and collective intelligence (my favorite).

Web 2.0 Summit: Social Media Behaviors by Isaac Mao (Social Brain Foundation)

The Social Media fabric is woven with Web 1.0 and Web 2.0 to form collaborative media.  Listen to this quick talk about “Sharisum” and micro-content.  The explosion of connections, contents, and social filtering are explored as we move through media industry changes.

Web 2.0 Summit: Cloud Computing – The Future Web

Cloud computing, an optimized delivery channel for offering software and infrastructure as a service.  The cloud model creates many very exciting opportunities.

Web 2.0 Summit: The Platform Advantage

See and hear what the leaders from Google, Microsoft, Facebook, MySpace, and Slide have to say about the platform advantage.  Stimulating new economics from the explosive growth of business models around platform services.  The “Open Web” is re-defining “Innovation”.   I believe we should increase our awareness of the internet is a platform as we move forward with our information architecture.

Web 2.0 Summit: Web 3.0 Semantic Web – Intelligent Applications

Leaders from Radar Networks, Powerset, Metaweb discuss how new technologies use relationships to organize information.

Web 2.0 Summit: Internet & Tech Trends by Mary Meeker

Reviewing this information reminded me of a previous post about Web 2.0: A Strategy Guide by Amy Shuen, take a look.

Get more details about and register for the Web 2.0 Summit 2009 here.

  1. Are you attending Web 2.0 Summit 2009?
  2. Have you attended a previous Web 2.0 Summit?
  3. What are your tips for attendees?

USAF Soars Through The Social Media Skies

The United States Air Force Raises the Social Media Bar

Happy Fav Five Friday!

new-media-and-the-air-forceAll I can say is WOW! I am really glad you are here. I seem to jump all over the place with Enterprise 2.0, Social Media, and Government 2.0. I try to include a little something for our wide audience of web strategist, developers, designers, government followers, and social media folks. In a previous post we covered some points on the difference between Enterprise 2.0 and Social Media. Today I would like to share some amazing things our government agencies and warfighters are doing with Social Media. Continue reading USAF Soars Through The Social Media Skies