The Volume, Velocity, Variety, and Visualization of Big Data

What if We had More Big Data Artists in the World?

Today’s Big Data Scientists are being challenged with discovering actionable insights from the Volume, Velocity and Variety of data resources in cost-effective innovate ways. This is the foundation of Big Data Trends and has tremendous value when understanding is Visualized by today’s Big Data Artists.

Big Data Artists and Data Storytelling

Data comes to life in the hands of Data Artists.  Effective Data Storytelling can inspire new ideas and actions. Statistics guru Hans Rosling is a modern day Michelangelo of Big Data.  Watch his TED Talk video about “global trends in health and economics“.  Hans really gets rolling into this data story at about the 4 minute mark of this video.

Big Data Virtualization

Processing unstructured, semi-structured, and structured data can be accomplished with open-source tools such as Hadoop, MongoDB, Node.JS, with multiple programming languages including Java and Python. Many of these Big Data Tools can be installed and configured within a few minutes.  We can also leverage Cloud Computing for processing Big Data. Cost-effective processing of Graph Data for Social Network Analytics can be accomplished with GraphChi.  My friend and colleague, Brad Cox, created an easy to use plugin to accelerate graph data processing.  There are a plethora of tools and resources out there.  Help others and share your favorites here.

Big Data Visualization

Getting the right information to the right person at the right time in the right way is a big deal.  Data Visualizations should not be cryptic like a puzzle, but easy to understand.  This is not a simple task and is the reason why we need more Big Data Artists in the world. My friend Angela Dunn has inspiring Data Visualization stories at Data is Beautiful.

Data Visualization Tools

Great artists experiment with a variety of material and tools to create their masterpieces.  The modern day Big Data Artist can experiment with these tools to create their next masterpiece.

Gephi The Open Graph Viz Platform: Gephi is an interactive visualization and exploration platform for all kinds of networks and complex systems, dynamic and hierarchical graphs.  This tool makes it fun to experiment with GraphData.

RapidMiner Data Mining System: RapidMiner is an open-source system for data mining. It is available as a stand-alone application for data analysis and as a data mining engine for the integration into custom products.

Sencha Ext JS is an “Enterprise grade JavaScript Framework”.  Ext JS Plugin-free Charting provides advanced charting and graphing capabilities, delivering pixel perfect visuals on any browser on any operating system.

D3.js is a JavaScript library for manipulating documents based on data. D3 helps you bring data to life using HTML, SVG and CSS. D3’s emphasis on web standards gives you the full capabilities of modern browsers without tying yourself to a proprietary framework, combining powerful visualization components and a data-driven approach to DOM manipulation.

Highcharts is a charting library written in pure JavaScript, offering intuitive, interactive charts to your web site or web application. Highcharts currently supports line, spline, area, areaspline, column, bar, pie, scatter, angular gauges, arearange, areasplinerange, columnrange and polar chart types.

Raphaël is a small JavaScript library that should simplify your work with vector graphics.  Raphaël ['ræfeɪəl] uses the SVG W3C Recommendation and VML as a base for creating graphics. This means every graphical object you create is also a DOM object, so you can attach JavaScript event handlers or modify them later. Raphaël’s goal is to provide an adapter that will make drawing vector art compatible cross-browser and easy.

Visual.ly supports Visual Storytelling with data visualizations and infographics.     Visually’s Visual Reports can turn monthly performance metrics into a powerful visual narrative that communicates company objectives and milestones to both internal and external stakeholders. Infographics can also communicate product features.

Visualizing data helps others understand the value of information.  Additional data visualization tools are available here Top 20 Data Visualization Tools.  Visual content inspires conversation, as I was writing this, my friend Kathy Meyer shared this article about using visual content to inspire conversation 26 Ways to Use Visuals in Your Social Media Marketing

Big Data & Visualization Resources

Learning more about Big Data and the art of data visualization is a valuable skill to master.  There are several online classes and meetups in the area.  A recent meetup in the Washington DC area was Uncovering Hidden Social Information with Prof. Jennifer Golbeck. Her book, “Analyzing the Social Web” is available on Amazon.  Another great book to help you master the art of Big Data and Social Network Analytics is, “Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites”.

Summary

Big Data is the Gold Rush of the 21st Century where discovering nuggets of actionable insights is transforming the way we work, live, & play.  Big Data Is Changing the Whole Equation for Business and organizations that fail to define Big Data Leadership will fall behind, far behind.  Organizations that hope to remain competitive in today’s market will include a strategy that implements Big Data tools along with the training and development of Data Scientists and Big Data Artists.

Collection of Social Business Predictions & Tech Trends for 2012

The Future of Social Business & Enterprise 2.0

Many Things in Motion

The Collective Intelligence of Social Business

We are about to embark on an innovative journey that will transform the workforce.  This new innovation age will blur the lines of work and play.  Integrating internal and external Social Media into Enterprise workflows to support collaborative business intelligence will become more of a priority.  The future of Social Business will empower the workforce, partners, and customers in the process of co-creation that will drive new levels of innovation across multiple markets.  These new business models will begin to harness the power of Collective Intelligence as the Enterprise explores collaboration beyond it’s main silo, the firewall.

“The whole is greater than the sum of its parts.” – Aristotle

The State of Social Business

Jeremiah Owyang’s “State of Social Business” presentation at LeWeb2011 covers why it is important to have a Social Business Strategy in this video.

Social Business Predictions & Trends for 2012

This year will set the stage for the decade of”radical innovation”.  Everyone may not have flying cars in 2022, but business models as we know them today will seem like ancient cave etchings.  There were several interesting predictions and trends in our Collection of Enterprise 2.0 Predictions & Tech Trends for 2011.  This will be the year of the Social Scientist and Data Artist.

  • Cloud Computing: Implementing cloud computing in the Enterprise and Government will be a prime focus.  This effort will start to mature beyond private virtual clouds and Software as a Service (SaaS) to include Platform as a Service (PaaS), Infrastructure as a Service (IaaS) and exploring Business Process as a Service (BPaaS).
  • Web-Oriented Architecture (WOA): web-oriented architecture extends service-oriented architecture (SOA).  It’s RESTful methods will help support cloud computing across multiple environments and devices.
  • Gamification: This is not angry birds in the workplace, but the use of Game Design Thinking for supporting collaboration and innovation.  Social Scientists will help organizations put an emphasis on psychology over technology to help others achieve the state of flow in business processes.
  • Mobile: Organizations will make real investments into supporting mobile technologies. Tablets and Smart Phones are slowly replacing the standard computers in the workforce.  The use of web-based apps and widgets on mobile devices will become more standard.
  • Big Data: Context will become the new king as organizations leverage internal and external data sources and social networks for business intelligence.
  • Enterprise App Stores & Business Intelligence Dashboards: Understanding information at the speed of business will help ensure success.  Visualizing business intelligence will move from IT departments to business departments.  Technologies like JackBe’s Presto Platform empower business leaders with the ability to “assemble” apps like lego blocks to support business decisions.
  • Identity Management:  Yes, the silos are crumbling and this includes corporate firewalls.  Supporting collaboration and secure communication across multiple environments and devices will have thought leaders thinking beyond firewalls and the use of Secure Socket Layers (SSL).  This shift from “need to know” to “need to share” will drive the use of intelligent point-to-point controls.  Attribute-Based Access Controls (ABAC) and Policy-Based Access Controls with eXtensible Access Control Markup Language (XACML) will be considered as alternatives to Role-Based Controls.  Additional thoughts about Identity Entitlement and Access Management (IdEA) are available at Jericho Forum.

Social Business Thought Leaders on Twitter

This Social Business Thought Leader twitter game board represents people focused on sharing ideas about Social Business Strategy.  Connect with more social business thought leaders on this twitter list: Social Business Strategy Leaders.

[twitterusers @rwang0 @oscarberg @dhinchcliffe @rhappe @rossdawson @krcraft @byAgah @raesmaa @absolutesubzero ]

A Collection of Social Business Predictions & Tech Trends

Update 01/01/2012

Social Intranets in Social Business

Collective intelligence structures that harness network effects improve as more people use them.  Learn more from “Social Intranets in Social Business” by Lee Bryant.

This new innovation age in Social Business will remind us of the Industrial Age, but instead of mining for precious gems of gold and silver, we will be mining for precious gems of knowledge.  Instead of factories that pollute our environment will have idea factories that improve our environments.

Gamification Master Class Videos

Gamification Master Class

with Gabe Zichermann

Game Design Thinking can improve engagement, loyalty and strengthen communities. Gabe Zichermann delivers innovative strategies derived from multiple leaders in the field of Gamification in his “Gamification Master Class video collection. The “Implementation, Agile Processes & Gaming the System” section is worth the total cost of the complete video collection. This segment about “Engagement Loops” and “Gaming the System” will help you think differently about the “User Experience. The strategy outlined within these two topics can save people and organizations a tremendous about of time and money. Investing less than $100 dollars on this collection of Gamification Strategy videos can help you and your team improve the odds of achieving the desired goals from your systems and services.

How can game mechanics and game design help you deliver an engaging, sticky and viral experience to your customers?   Gamification expert Gabe Zichermann [@gzicherm] uses this collections of videos to show you how to take advantage of gamification—the secret ingredient that’s fueled the success of Foursquare, Nike, Groupon, and many other websites.  These videos demonstrate the design strategy and tactics you need for integrating game mechanics into any kind of consumer-facing website or app, whether new or existing.  Learn more here, “Gamification Master Class Videos”.

Gamification Promotional Video

Gamification Master Class Collection

The content in this collection is professionally presented in the following sections:

  1. Introduction to Gamification: Gamfiication is radically changing businesses both large and small, in industries as diverse as healthcare, education, software and travel. In this introduction, well lay out some thought exercises and overarching structure to help us tackle this design process. Well also define gamification for the purposes of our work together.
  2. Foundation & Basics: How do we leverage gamification and its key elements? In this section, well explain what the basics of gamification are – and arent – and what kinds of problems can be solved with these exciting techniques. Well also look at why gamification is receiving such attention today, how to measure engagement, and how others have leveraged it in their business.
  3. Player Motivation: Because gamification is at the intersection of motivational design, game design and human psychology, its critical to understand what drives people to play and engage with complex systems. That understanding underlies everything we design and build. Why do players choose to dedicate so many hours and dollars to the pursuit of challenges? Well pull together relevant theory and practice here to shed light on what drives all of us.
  4. Player Types: In his famous taxonomy of players, Richard Bartle outlines a series of player motivations and types (Achiever, Explorer, Socializer, Killer) that help us understand the canonical players and what kinds of behavior to expect. This also helps us start to shape our reward and incentive design. Well also complete exercises designed to help us think about our target players and how to motivate them.
  5. Progression to Mastery: One theory of user engagement with complex systems is that they seek mastery – the sense of fulfillment and achievement from getting control over the world around them (or their internal state). In Progression to Mastery, well explore the stages of mastery and how to apply these to your product, service or idea.
  6. Be the Sherpa: If you want to build gamified systems that scale and create long-term engagement, you need to align yourself with your users progression to mastery, design a system they can follow, and be their sherpa throughout the process. In this section, well tackle that idea and how you can build design the feels natural and challenging at the same time.
  7. Point Systems: In the first of our game mechanics sections, well look at point systems – the most important of all. They are present in almost all gamified designs – even if they arent always presented to the user. Well look at five different kinds of point systems and how they can be leveraged to create engagement, and work on one of the core exercises that frame a gamified project – point assignment.
  8. Levels: How we mark progress is critical – and levels are one of the most commonly used techniques. They take many forms in gamified systems, but in this section well explore the most common designs for levels and work through a model for designing levels that drive user behavior in your system.
  9. Leaderboards: Controversial but powerful, leaderboards are used in most systems with an element of competition. When are they appropriate in your design, and what are the latest/greatest techniques for turning the leaderboards of old into the motivational powerhouses of the social era? Find out in this section.
  10. Badges & Customization: Badges may be loved and hated – but they are elemental techniques that exist in the world outside of games and have for centuries. While theyve taken center stage in most gamified designs, theyre typically not enough for most interactions. Find out how to make the most of badges by looking at great and weak patterns to develop your own badging system. Well also take a look at customization and some of the challenges in desinging for it.
  11. Onboarding: You may not know it, but the first minute of your users experience with your product, service or brand is critical. Games have developed highly refined ways of turning that first minute into powerful training and reinforcement tools that can create long term engagement and loyalty out of the gate. Find out how these exciting techniques can be used in your business in this section that explores onboarding from the inside out.
  12. Challenges & Engagement Loops: Most products, services and ideas benefit from virality. Gamified designs take virality and embed it intrinsically into the design of the system. In this section, well explore the classic viral loop and how to apply it to your environment. Well also look at challenges and how successful games leverage them to drive and reinforce user behavior.
  13. Implementation, Agile Processes & Gaming the System: One of the most common concerns about gamification is that users will game the system to gain unfair advantage or rewards. While we have reason to be concerned, this section shares a simple rubric that can be used to clarify the approach to systemic protection that maximizes consumer engagement. Well also look at implementation concepts, including how to meld agile with gamification design.
  14. Technical Consideration & Next Steps: Finally, well concern ourselves with a few key technical considerations, including vendor analysis and recommendations for how best to proceed.

Reviews

“good value for some outside the box brain food” – John Brady

“Gabe does a very good job at explaining Gamification with real live examples and exercises after each lesson” – Yousuf

“Gamification Master Class is a top-notch, three-hour introduction to an exciting movement in software design and marketing” – Aaron Sumner

Bonus

The purchase of “Gamification Master Class Videos” includes bonus material and a mini-workbook that help you achieve meaningful engagement.

 

Social Business Gamification Strategy Secrets Revealed

How to Master Real Engagement

Gamification is a new item in the Gartner 2011 Technology Hype Cycle.  Organizations can leverage “Game Mechanics” and “Motivational Design” to drive real engagement.  Social Business Gamification strategies include the psychology and social science of game dynamics to support Behavioral Economics.

FUNdamentals of Real Engagement

The Game Mechanics Engagement Playdeck

SCVNGR has proven the value of using game mechanics for results driven business in their TheLeveUp platform.  Others can unlock new levels of engagement by learning how to think differently, from the customer’s perspective with “SCVNGR’s Game Mechanics Playdeck“.  People can print their own version of SCVNGR’s Game Mechanics Flash Cards. Here are a few concepts from this deck that can help other achieve the game-frame mind:

Epic Meanings

Definition: players will be highly motivated if they believe they are working to achieve something great, something awe-inspiring, something bigger than themselves.

Example: From Jane McGonical’s Ted Talk where she discusses Warcraft’s ongoing story line and “epic meaning” that involves each individual has motivated players to participate outside the game and create the second largest wiki in the world to help them achieve their individual quests and collectively their epic meanings.

Micro Leader-boards

Definition: The rankings of all individuals in a micro-set. Often great for distributed game dynamics where you want many micro-competitions or desire to induce loyalty.

Example: Be the top scorers at Joe’s bar this week and get a free appetizer.

Fixed-Interval Reward Schedules

Definition: Fixed interval schedules provide a reward after a fixed amount of time, say 30 minutes. This tends to create a low engagement after a reward, and then gradually increasing activity until a reward is given, followed by another lull in engagement.

Example: Farmville, wait 30 minutes, crops have appeared.

Social Business Gamification

Get Your Game Mechanics Playdeck Flash Cards Here