Posts Tagged ‘strategy’
Enterprise 2.0 Strategy for Success
Implementing Enterprise 2.0 in your organization can be very difficult without a clear strategy. Creating a clear strategy plan can be difficult too, unless you have a few well defined goals. These goals should be simple enough for anyone to understand.
Enterprise 2.0 Vision Statement
The first goal should be creating a simple vision statement for your Enterprise 2.0 Solution. Your E 2.0 vision statement is a long term view that sums up the benefits of your Enterprise 2.0 Solution. This should automatically paint a picture in a person’s mind of how they are connected to the mission. Your vision statement should be short, simple, and exciting.
Enterprise 2.0 Mission Statement
The second goal should be creating a simple mission statement of your Enterprise 2.0 Solution. This E 2.0 Mission Statement should be short and simple with just a few (non-tech) sentences that defines the fundamental purpose of your Enterprise 2.0 Solution and what it does to achieve it’s vision. This should not contain any vendor specific information and be simple enough for a child to understand. You Mission Statement should have some “Zing” and not sound dry and boring. Your marketing people can help you polish this and make it almost sound like a song.
Seven Simple Secrets of Enterprise 2.0 Strategy
In a previous article, “There is no Enterprise 2.0” I wrote about The Practice of Enterprise 2.0 Adoption Patterns and included these seven simple secrets of Enterprise 2.0 Strategy. The original article covered several ideas and contained many resources, but I thought sharing this here would be more simple.
- Have a plan that maps to business objectives and goals
- Your audience is your strategy
- Design for interaction
- The more problems you solve, the more success you will have
- Solutions with Extensibility have more value
- Sharable data (APIs/Web Services) creates flexibility
- Think Platform of Apps
Why Keep Enterprise 2.0 Strategy Simple?
Business, Culture, and Technology are complex topics. The full Enterprise 2.0 Implementation process is a very complex topic. Starting with a small, well definded foundation of your full strategy and plans can help with decision making. You can look back at these statements when making decisions about next steps. If the next step does not align with these statements, then move on. Having a Vision Statement and a Mission Statement for your Enterprise 2.0 Solution are the first steps to Enterprise 2.0 Adoption.
Happy Fav Five Friday!
Fav Five Faces
Who is on your “Fantasy Innovation Team” this week?
Here are just amazing people that have connected me to new friends and new ideas this week. You might be familiar with “Fantasy Football Teams” , well this is my “Fantasy Innovation Team” this week. I recommend following these smart, creative people on Twitter.
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Futurist, entrepreneur, keynote speaker, strategy advisor, and author. Current focus: future of influence and future of the enterprise http://twitter.com/rossdawson |
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Hi I’m Susan from NC, Social Media Enthusiast & Strategist. I create social media campaigns to help build awareness. ♥ Music, Movies & More! http://twitter.com/BuzzEdition |
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Founder and CEO of The Lab. My primary interests are Management, BI, Social, CRM, Mobile, SMM, Common Sense Business, and Government 2.0. Consultant. Analyst. http://twitter.com/JohnFMoore |
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Producer, Gov 2.0 Radio. Investigator. Asimovian. New media strategist and speaker for government and activism. adriel(at)adrielhampton.com (personal opinions) http://twitter.com/adrielhampton |
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President, New Marketing Labs. More? http://bit.ly/cbbio . email: blog at chrisbrogan dot com http://twitter.com/chrisbrogan |
Tags: Adoption Patterns, Enterprise 2.0, strategy
E 2.0: What Comes First, The Chicken or The Egg?
It’s About Sustainability
I have been in Africa for several days and have learned more about Culture, Relationships, and Resources. Our Mission Team from America has been working with local teams at Humble School in Uganda. Humble School provides care and education to children here in Africa. The school, just like many organizations and individuals here, have very limited resources. Some people come here and see the needs and then try to implement THEIR solution. Some of these solutions die a horrible death and it’s usually due to poor communication and disregard of culture. It’s sad to see that here and in Enterprise 2.0 Solutions.
When I see hungry people in the morning, I think eggs, but no eggs were to to be found. I was thinking we could buy eggs to help feed the people. Eggs got me thinking about chickens, which lead to plans about lunch and dinner. What if we gave the school a truck-load of chickens?
The Chickens and Eggs System
A chicken ranch would give the people a simple system for producing chickens and eggs. A big chicken ranch could feed the community and provide an income stream by selling chickens and eggs to other communities. This sounds like a great idea, right?
Death Before Life
The “Chickens and Eggs System”, just like any solution will die without a full-lifecycle plan. The ideal plan puts Cultue first with a focus on Sustainability. A plan without these two key elements produces a stagnant (If something such as a business or society is stagnant, there is little activity or change) solution, which leads to Death before Life.
What’s Wrong with The Chickens and Eggs System
- How would you keep them healthy?
- How would you feed them?
- How would you protect them?
- How would you help them be productive?
- What if the community could not or would not eat chickens or eggs?
- What if the community preferred fish?
A Little Culture Goes A Long Way
Our “Chicken and Eggs Solution” is not that different from Enterprise 2.0 Solutions. The main lesson I see is understanding Culture first improves our ability at creating Sustainable Solutions. Attend any Enterprise 2.0 Conference and you will hear, “It’s about the people, not the tools”. This is more than a “buzz phrase” and goes beyond responses from a subset of people in the Enterprise. This is about a complete understanding of the culture within the Enterprise. What works in one Enterprise, does not work in all. A good place to start understanding more about culture in the Enterprise is with Susan and her teams at The Adoption 2.0 Council.
Tags: Adoption, Adoption Patterns, Culture, Enterprise 2.0, strategy
Collaborative Innovation by John Seely Brown
Deloitte Center for Edge Innovation
- If you think Enterprise 2.0 is Facebook behind the firewall, this is not for you
- If you copy Social Networking features into your E 2.0 solution without knowing why, this is not for you
- If you put technology before people, this is not for you
- If Culture is not part of your Enterprise 2.0 Strategy, this is not for you
How Small Moves, Smartly Made, Can Set Big Things in Motion
This presentation is almost an hour long, but it is well worth the small investment of time. This is not just a few golden nuggets of wisdom, it’s a goldmine of information you can use right now.
John take us on a wonderful journey in the world of innovation and shows us what extreme surfing and World of Warcraft can teach the enterprise. I encourage you to watch the whole video. If you just want to catch the SOA & Cloud Computing stuff then fast forward about 30 minutes.
(You may want to have a notebook handy for this one)
Learn more about Enterprise 2.0
The Enterprise 2.0 Conference Boston is happening right now. Their theme is Collaborative technologies accelerate information flow to drive revenue and productivity. You can get video streams and more informaiton on their site. You can also fish for wisdom in this Twitter Stream #e2conf
Tags: Change, Collective Intelligence, Enterprise 2.0, Innovation, SOA, strategy
