Tag Archives: Social Business

Driving Engagement in Social Business with Gamification

The Social Science of Engagement

The Business Game Plan for Building Loyalty & Achieving Goals


Social Business Gamification

Today’s successful organizations are leveraging behavioral economics with a palette of game mechanics to create new types of user experiences that drive real engagement.

Social Business Gamification is the social science art of facilitating the desired behaviors of all players.  Deeper levels of engagement can be achieved through the practice of active listening.  The rewards are limitless when organizations satisfy the needs of their clients, partners, fans, and potential customers.  This type of social business strategy starts with understanding the culture of their target audience along with defining clear goals and objectives that support the concepts of design thinking.  The Harvard Business Review article about Design Thinking by IDEO’s Tim Brown is available for download as pdf here.

Rajat Paharia, Founder of Bunchball shares many very interesting points about how business owners can leverage Game Mechanics in Gamification to create deeper relationships through engagement.  He shares his thoughts on how new ways of Active Listening (through actions) can transform fans into loyal customers. Rajat describes learning about understanding how to connect with customers and what motivates clients. He makes an interesting point about the difference between points and credits.   He goes on to say business owners believe 50% of their advertising money is being wasted, but they don’t know which 50%.  Additional insights about Gamification by Rajat Paharia are available in this video.

Top 5 Keys to Successful Social Business Gamification

  1. Seek first to understand
  2. Define key business goals and objectives
  3. Learn how to satisfy business needs together with customer interest
  4. Create something bigger than yourself and your customer base
  5. Meaningful Engagement Has Meaningful Rewards

5 Keys to Driving Engagement with Smart Gamification

Some of the things Ragat talked about in the video above reminded me of many of the things Amy Jo Kim @amyjokim talked about in this webinar I attended on June 13, 2011.

To some, “gamification” means adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. In this talk, social gaming expert Amy Jo Kim goes behind the scenes of successful gamification efforts, and reveals the 5 keys of Smart Gamification – a framework for driving deeper engagement in your product or service.

This gamification webinar was sponsored by Badgeville @Badgeville.  Amy shares a smart business game plan with “Smart Gamification: 5 Keys to Driving Engagement“.  Adena DeMonte @AdenaDeMonte of Badgeville has shared a recording of this great webinar here.

Smart Gamification

Social Game Design for a Connected World

Discover new social business strategies in this presentation by Amy Jo Kim, “Smart Gamification: Social Game Design for a Connected World“.  Learn about the Engagement Loop: Visible Progress, Positive Emotion, (social) Call to Action, Player (re)Engagement, and more.

These are the same proven strategies and techniques Amy Jo Kim shares in her book, “Community Building on the Web: Secret Strategies for Successful Online Communities“.  These Gamification Strategies and these types of Social Game Design techniques were used by me with others to create award winning software.  These platform types include: Intranet (Nielsen Norman Top Ten Intranet Design), Enterprise 2.0 (Open Enterprise Innovation Award), Enterprise App Stores (JackBe wins Top 10 Enterprise Products), and now Government 2.0 App Stores.

The key success factor behind these award winning platforms is: “Put people before technology“.  Several years ago I worked as a  contractor with a great team at NAVSEA on developing the VV&A Process for Modeling & Simulations.  This process was adopted by the U.S. Navy [pdf].  This process focused on 3 simple questions that address social software development today:

  1. Did we build the right thing?
  2. Did we build the thing right?
  3. Does it suit OUR needs?

ROI of User Experience

Culture at the Core

Putting culture at the core with a focus on user experience design is the fuel that powers immersive engagement. Great game designers are masters of this concept. Software developers are also seeing the benefits of focusing more attention on user experience. Businesses can save a tremendous amount of time and money by putting people before technology. Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI) in this video.

What’s Next for Gamification?

Here are a few things Rajat shared toward the end of his video.

Game Mechanics trickle into the Enterprise

  • How do you motivate Employees?
  • How do you provide sales incentives with Employees?
  • How do you practice Employee recognition?
  • How do you support employee health and wellness?

He may be on to something, Michael Wu @mich8elwu submitted the following session for the Enterprise 2.0 Conference. Why game mechanics and game dynamics are able to drive actions so effectively and predictably through the lens of behavioral psychology; the underlying behavior model which is necessary to bring about a change in behavior; and how to implement this in enterprise software, making it fun and productive.

The Enterprise 2.0 Features for Enterprise 3.0 Benefits Driving Social Business

Strategies for Social Business

Supporting Social Business Enterprises

Something different happened at the 2011 Enterprise 2.0 Conference in Boston.  Something that goes beyond the Enterprise 2.0 Community.  A paradigm shift that affects all people.

Employers will no longer be hiring employees, they will be hiring a Workforce of Networked Workers.  Employers will embrace the “Innovation Age” with employees leveraging their networks to tap the exponential value in co-creation.  These new Social Business Models will generate the business intelligence required to succeed  in competitive markets.  Its hard to believe Enterprise 2.0 is only a few years old, but eventually there will be no Enterprise 2.0.

The term “Enterprise 2.0″ is relatively young, Andrew McAfee used this label in his “Enterprise 2.0: The Dawn of Emergent Collaboration” article written for “MITSloan Management Review” in 2006.  This article explored the possibilities of using “Social Web” technologies in the Enterprise.  I met Andy shortly after this article was published and discovered he had many more ideas on this topic.  We talked about the challenges ahead, mostly workforce cultures and business leaders’ perception of “Social” technologies.  It is amazing how much has been accomplished in so little time!

Sociocultural Evolution in Social Business

The sociocultural evolution in Social Business supporting the transformation of collaboration with the process of co-creation for reducing the complexity of innovation.  A quick timeline that starts with Mainframes and Dumb Terminals shows an accelerated growth pattern.

Mainframes and Dumb Terminals

A few years ago, a time most young people consider the “Stone Age”, Mainframes and Dumb Terminals (green screens of text) were all the rage in the Enterprise. These huge Mainframe computers were too expensive for most businesses at the time and had the computing power comparable to the iPhone of today.

Enterprise 1.o

August 6, 1991 marked the debut of the Web as a publicly available service on the Internet.  Business owners saw the value in web-based applications and invested in this technology.  Businesses eventually moved past creating static brochure web sites about their business and started creating web-based business applications.

Enterprise 2.0

  • 2006: Andrew McAfee publishes “Enterprise 2.0: The Dawn of Emergent Collaboration”.
  • 2006 – 2009: Business teams implement blogs, wikis, & copy features from social networking sites.  The phrase, “Enterprise 2.0 is like Facebook behind the firewall” was the non-helpful marketing buzz.  The misguided had the mentality of,  “build it and they will collaborate”.  Thought leaders were busy collaborating with others and building platforms.  Everyone was focused on tearing down, destroying, and blowing up “silos”.
  • 2010: “Enterprise 2.0″ transforms to “Social Business”
  • 2009 – 2011: Focus starts to shift from “user generated content” to Collective Intelligence
  • 2011: More Enterprise 2.0 conversations about Open Social, Social Graph, XFN. FOAF, and APIs (see “Top 10 Reasons NOT to Use WOA & APIs in the Enterprise“).

Enterprise 3.0

Cultivating Network Effects: If Enterprise 2.0 is a play on Web 2.0, then Enterprise 3.0 is Semantic Social Business (Semantic Web).  This is where things really get interesting.  The future of searching for things in the Enterprise will be more about things finding you.  Collective Business Intelligence takes center stage.  More time is invested into social graph engines and algorithms. This is where some business IT money shifts to social science investments.

Andrew McAfee at Enterprise 2.0 Conf Boston 2011

Anyone involved with Enterprise 2.0 or Business Innovation should watch Andy’s video E 2.0 Boston 2011 presentation. You can also find it after logging into the E 2.0 Conference web site here. His topics include Wisdom of Crowds, Collective Intelligence, Prediction Markets, and more. He covers a lot of valuable information in a short period of time, so you may need to watch it a few times and take notes.  Here are 3 quick notes:

  • Give Community Members a voice
  • Let Computers do what they are designed to do
  • Let People do what they are designed to do

If you liked Andy’s presentation at the E 2.0 Conference Boston 2011, then you may like this video of him talking about most of the same topics.


Gamification in the Enterprise?

About 4 minutes into Andy’s presentation at Boston’s Enterprise 2.0 Conference, he mentions “Gamification“.  Social Business Gamification is a very interesting topic.  Examples of how this works are everywhere, we can see how this looks in the employee review process in Rypple’s  video.  We can also learn more from Spigit, Bunchball, and Badgeville.  The AppFusions Team can integrate custom Gamification solutions for your business needs.

People at the Enterprise 2.0 Conference Boston 2011 seemed to appreciate Michael Wu’s session about Big Data Analytics for Social Media, but he has also put a lot of thought into how the Future of Enterprise Software will be Fun and Productive.  I wrote about his work in this article, “The Secret Social Science Sauce of Gamification“.

I believe many members of the Enterprise 2.o Community can benefit from his work.  I hope people encourage him ( @mich8elwu ) to give a keynote at The Enterprise 2.0 2011 Santa Clara Conference scheduled for November 14 – 17.


There are so many great people willing to help others with Social Business and Enterprise 2.0 all over the web and in your neighborhood.  It is almost impossible to mention all of them here.  I recommend reviewing all the shared resources at http://www.e2conf.com and attending one of their events.  You will meet great people and learn fascinating things.

Jim Worth @jimworth did an Outstanding job of putting a huge collection of Enterprise 2.o resources here.

I wrote this article because I like what the Enterprise 2.0 Community is doing.  If you like this article or if you believe education for children is important, then please leave a comment on this blog about our brothers and sisters from the Washington DC area helping the children, teachers, and staff at Humble School Uganda Africa. http://humble-school.blogspot.com They will appreciate knowing somebody is thinking about them and wishing them well.




The Social Science of Designing for Desired Behaviors

Secrets of Behavioral Economics Revealed

How to Achieve Social Business Interaction Goals

During my additional research about Gamification and it’s counterpart, Gameful Design, I discovered some great information about Karma, Color Psychology and Behavioral Economics.

Gamification Karma

The first part of this journey included reading “The Effectiveness of Karma Systems“.  This article by Jason Gross explores the concepts of Karma as a Social Interaction Design Pattern.  Jason ( @JasonAGross ) shares why gamification works and resources on how to make it work for you.

Color Psychology

Colors affect feelings and behaviors, choosing the right color for visual communications is the foundation of effective communication design.  Understanding how to use the Color Wheel to help make these decisions can be understood in this video tutorial about using the color wheel to create appealing color schemes.  Color Scheme tools include: Color Scheme Designer, Color Schemer Studio, and Adobe Kuler.  The details about the psychology of color along with stunning examples can be found in the following books: Pantone’s Guide to Communicating with Color by Leatrice Eisemann and The Complete Book of Color by Suzy Chiazzari.

Behavioral Economics

Psychological Design Patterns

Creating Design Patterns to help others achieve the desired behavior is a critical skill in today’s world of information overload filled with shrinking attention spans.  Intelligent design patterns can help people enjoy being more productive in Social Business environments.  Social Business Platforms can leverage Yahoo’s Design Patterns to support collaboration by streamlining workflows with intuitive interfaces.

Behavioral Economist Dan Ariely, the author of Predictably Irrational shares some shocking insights about human behavior and decision making in this Ted Talk video.

Why Do Similar Cultures Have Dramatically Different Results?

At first glance, this graph chart seems to convey how drivers in different cultures feel about organ donation.  A closer look reveals similar cultures seem to feel very differently about donating their organs.  Why such a drastic difference?

Guiding Desired Behavior with Simple Design

Most people will choose to do the right thing when the proper guidance is provided.  More people chose to be a donor because of a simple “designed behavior” technique.  Using the designed behavior technique of forcing the person to choose to “opt-out” dramatically increased the number of organ donors.

Decision Behaviors of Healthcare Professionals

Dan shares a great example of how making the process of changing a decision needs to be simple.  His example includes the important strategy of keeping the number of options low.  This is an example of a doctor changing his mind and choosing an alternative to surgery for a patient.  Changing a decision becomes complex when options are not clear.

Desired Decision Behavior Design Example

A group of individuals were asked to make a buying decision on a magazine subscription.  The three options included online only ($59), print only ($125), or print and online ($125).  Most people chose “print and online -$125″ (84%), the other 16% of the group chose “online only -$59″.  The extra option of “print only – $125″ actually created a desired behavior of people choosing the higher priced item because it created extra value in the desired choice.

Undesired Decision Behavior Design Example

Another group of individuals were asked to make a buying decision on a magazine subscription. They were only given two options and the majority simply chose the lower price option.  This example of a simple design flaw can cause a significant loss in subscription revenue.

Are We in Control of Our Decisions?

Dan Ariely reveals the secrets of Behavioral Economics in this video.

Key to Unlocking Desired Behavior Design

The mystical key to unlocking this type of magical design is actually rather simple.  This key is plain and may need some polishing to really make it shine.

The key is to ask yourself this question, “What is the goal?”

“What is it, I’m trying to change?” ~Jesse Schell quote from this Transformational Games video.



Pigs & Lipstick in Enterprise Gamification is Not a Social Business Strategy

Enterprise 2.0 Conference: Building Social Business

Enterprise 2.0 Conference
Enterprise 2.0 Conference

Social Business Conference – Boston 2011

Learn about the latest collaboration innovations in the Enterprise 2.0 Conference program and how to leverage these technologies to support a variety of critical functions—including HR, People & Performance, Sales, Customer Support and Product Development—to increase productivity, improve collaboration and drive revenue.  Connect with these Amazing Enterprise 2.0 Thought Leaders. See the Top 10 Reasons to Attend Enterprise 2.0 Boston.

The Enterprise 2.0 Community

Destroying Creative Poverty

I respect the Enterprise 2.0 Community. The whole community is doing a remarkable job fulfilling it’s moral and ethical responsibilities to support the next generation workforce. Many organizations are realizing benefits now, but this long-term investment is about to unleash an innovation storm that will destroy creative poverty.

The shift from “Brainstorming” to “Painstorming” fueling “Motivation Design” harnesses the synergy required for new levels of innovation crafted in co-creation that addresses real needs in Business Models today.

Enterprise 2.0 Solutions that require a manual and relentless campaigns to drive adoption are examples of Enterprise 1.0 with an Enterprise 2.0 label. This is similar to people thinking they can support gamification, and try to gamify their system by adding badges that have no value. Smart Enterprise Gamification provides the addictive properties that accelerate people through the workflow in a seamless manner. Meaningful rewards, badges, leaderboards are key components in a gamified system created for engaging collaboration. The real value of Gamification is realized when the deeper engagement achieved, endures beyond the system. A Real Enterprise Solution Res ipsa loquitur (speaks for itself).

Get on the Fast Track to Social Business Success, join today’s thought leaders at the Enterprise 2.0 Conference.  It is difficult to choose a favorite session or presenter, but one person does stand out.  I would make a point of talking with Deb Lavoy ( @deb_lavoy ) of OpenText ( @opentext ).  She “gets it!” A 15 minute conversation with her can save you years of frustration and aggravation.  Attended her Enterprise 2.0 Conference keynote and discover what the future holds.  Expect to be amazed by the OpenText announcements.

The Social Business of Enterprise Gamification

Unlocking New Levels of Innovation through Collaboration

Enterprise Gamification is the use of game dynamics within organizations to support a collaborative culture that aligns with business objectives.  This creates an agile social business model that can increase chances of success in current competitive markets and future markets.  Applying Enterprise Gamification and implementing game mechanics in enterprise 2.0 platforms plays a very important role in it’s event-driven architecture for capturing the REAL value of enterprise 2.o solutions.  This REAL value is realized by lowering barriers of participation and showing the relationships of people, ideas, and things.  Implementing enterprise gamification strategy should be a part of the complete social business strategy. Gamification for Business, Brands, and Loyalty is surfacing new Participation Patterns in Enterprise 3.0. Paharia believes that gamification will move beyond consumer markets into the enterprise, as companies gamify their processes to get employees more engaged. Paharia said there are a number of such enterprise projects already underway at Bunchball.  The Dynamic Game Engine from Badgeville is a giant leap in Gamification Innovation for Social Business.  New Social Businesses can achieve greater levels of success faster when gamification is incorporated into the Business Model Strategy.

Unlocking the Real Truth of Social Business

JP Rangaswami ( @jobsworth ), chief scientist of salesforce.com, discusses the future of gaming in the enterprise in this video.  Social gaming is incredibility popular in mainstream society.  This popularity has thought leaders busy discovering new ways Social Gaming can drive innovation in the Enterprise.  How will game dynamics accelerate workflows?  What about the value of badges, ratings, and leaderboards in collaboration platforms?  See what others are saying about JP Rangaswami’s thought provoking presentation.


Current Enterprise 2.0 Twitter Game Board

Diversity fuels innovation. Sports fanatics have their fantasy football teams. This is my fantasy innovation team. This current Enterprise 2.0 twitter game board represents people focused on Enterprise 2.0 and Social Business now. You can connect with more creative people by following this Enterprise 2.0 Twitter List http://bit.ly/E20Team.

[twitterusers @jobsworth @deb_lavoy @bhc3 @sameerpatel @jimworth @thinkoutloud @ross @bsandie @mich8elwu]

E 2.0: Enterprise Gamification & the Behavior Engine

There is no “one-size-fits-all” solution for game mechanics in the Enterprise. Each implementation of Enterprise 2.0 Gamificaction is unique according to the business objectives and desired behaviors. “E 2.0: Enterprise Gamification & the Behavior Engine

The TAME Game of Behavior Gamification in the Enterprise

The Secret Social Science Sauce of Gamification

Most people want to be successful and are willing to contribute to the success of the team.  Understanding and applying these four key principals of gamification can significantly increase the success of all efforts. “The Secret Social Science Sauce of Gamification

  • Trigger: A clear invitation to do the right thing at the right time.
  • Ability: Remove barriers to participation by extending people’s abilities.
  • Motivation: Help others understand what they can achieve.
  • Evolve: Support a continuous feedback loop for growth.

The Gamification of Innovation in the Enterprise

“Gamify”, The Future of the Innovation Process

The Enterprise Strategy of Innovation Gamification in business should be taken seriously by CIOs, IT Managers, and Enterprise Architects. Helping their colleagues, partners, and business associates understand how to leverage the concepts of game dynamics should be a defined goal in their Enterprise 2.0 Strategy Plans. “The Gamification of Innovation in the Enterprise“.

Empire Avenue: Social Media Influence or Network Activity Game?

Empire Avenue: The Social Media Exchange

Empire Avenue is the Social Media Exchange, where you can invest in any social media profile by buying their shares, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone! All using a virtual currency and all for free!

Discover new levels of value within each of your social networks, and learn how to be more effective in social media with others on Empire Avenue.   You can experience the fun of connecting with others now and get a Bonus Reward of 2,000e by clicking here: Get Instant Rewards on Empire Avenue.

The Social Stock Market: Empire Avenue

In the beginning of Empire Avenue, Dups Wijayawardhana shares his thoughts about creating empire avenue with Robert Scoble in this video.

Why Should You Join this Social Media Exchange?

Chris Prillo enthusiastically shares several reasons for why you should join empire avenue in this video. You can accelerate your growth on empire avenue with the strategy and tips by Chris here.

Social Media Influence or Network Activity Game?

I believe empire avenue offers something for everyone.

The Ford Motor Company is well respected for their Social Media Strategies and Ford’s empire avenue account is part of this strategy.  A complete strategy can help leaders discover the business benefits of this platform and harness the real value of empire avenue. Instead of treating this as a  facebook game and using it as a Thinking Person’s Farmville, organizations can use this platform to unlock deeper levels of engagement.  Get started, join Empire Avenue now with this special link to receive a Bonus of 2,000).

Empire Avenue empowers people to better understand their value in a market.  The strategy of following a few simple Do’s and Don’ts can help people discover real long-term value.  Online Influence is more than just Social Media Activity so this should be used with twitter, facebook, linkedIn, Google YouTube along with other social media channels supporting your brand communication strategy.

Current Empire Avenue Twitter Game Board

Diversity fuels innovation.  Sports fanatics have their fantasy football teams. This is my fantasy innovation team. This current empire avenue twitter game board represents people focused on helping others with discovering the value of Empire Avenue and Social Media.  You can quickly discover the value of Social Business beyond empire avenue by connecting with them through Twitter, Facebook, and their other Social Networks.
[twitterusers @ChrisPirillo @nicheprof @marismith @Hal_Good @adrielhampton @ChrisRecord @Scobleizer @2morrowknight @problogger]

Empire Avenue’s Growth Trends

Alexa’s Audience Demographics for Empire Avenue

Empireavenue.com’s three-month global Alexa traffic, as of June 12, 2011: rank is 3,862. Roughly 3% of visits to the site are referred by search engines. About 17% of visits to the site consist of only one pageview (i.e., are bounces). The time spent in a typical visit to Empireavenue.com is about 23 minutes, with 42 seconds spent on each pageview. Compared with the overall internet population, the site’s audience tends to be between the ages of 25 and 55; they are also disproportionately childless women earning over $60,000 who browse from work. [more]

Alexa’s Growth Chart for Empire Avenue

The traffic on empire avenue has exploded over the last 60 days.  Using the Empire Avenue Stats Advisors now can help you prepare for the next growth spurt.  The next growth explosion will be fueled by current adoption rate and many new tools expected on multiple devices and environments, created with the empire avenue API.  This API can share interactive data in apps, widgets, and gadgets on blogs, web sites, and mobile devices.  Facebook’s API played a key role in facebook’s plan to dominate the social media/network market.  The new API could have very similar results for empire avenue.

Empire Avenue’s Growth Prediction

Empire Avenue is in position for another monumental growth spurt.  Real long-term value can be captured by joining now.