Apple iPhone along with Web 2.0 and Social Media Technologies in the Enterprise

Industry leaders have already recognized the value of Social Media and Web 2.0 technologies and are finding creative ways to support their workforce with Enterprise 2.0 Solutions that take advantage of methods that allow people to easily communicate and collaborate.

The success of an Enterprise 2.0 Solution is directly related to positive user experience. The power of Enterprise 2.0 comes from empowering people with the ability to connect with other people and information by methods in which they are already familiar.  This leads us to finding methods of incorporating mobile technologies into the Enterprise.

Creating Apple iPhone Applications for Enterprise 2.0

Steve Jobs and his team at Apple seem to know a thing or two about user experience.  We can leverage the positive iPhone user experience and support to empower people in the Mobile Enterprise.  The success level for Mobile Enterprise is related to support.  Apple supports their iPhone app developer community with a complete Software Development Kit (SDK), countless tutorials, articles, and training.  The developer community extends Apple’s support effort by providing endless resources in support of your development efforts.  Take a peek at How to Build Apple iPhone Applications to get started right now.

Learn more at the iPhone Developer Summit in New York, hope to see you there!  My other teammates will be at the Enterprise 2.0 Conference in Boston.

iPhone Developer Summit in New York

The next two-day iPhone Developer Summit is being held in New York City (June 22-23, 2009), at The Roosevelt Hotel, co-located with the 7th International AJAXWorld RIA Conference & Expo.

A tremendous  amount of information will be shared, but here are a few things that stand out.

Fav Five iPhone Summit Topics

	Break The Mold – iPhone for the Mobile Enterprise Senthil Krishnapillai – Director of Product Management, Sybase iAnywhere – This session will discuss how companies, to truly realize the power of the iPhone in the enterprise, need a mobile infrastructure to move away from single ‘one-off’ applications to a more strategic mobile platform
	iPhone Development in an Enterprise Environment Travis Siegfried – Application Developer, IBM – This session will explain the important aspects of iPhone development in today’s fast-paced enterprise environment including ‘tips and tricks’ to building a business application.
	From the Trenches: Key Lessons from Enterprise iPhone Joe Pezzillo – Founder, Metafy LLC, – This session will present several key lessons learned developing enterprise apps, from both technical and project management perspectives.
	Combining REST and Context for Killer iPhone Apps Jason Christensen – Proprietor, jasonc411.com – This session will look at using web services, cloud computing, and the sensors on the iPhone to create applications that exceed what could previously be done on mobile devices.
	Getting Started Programming with Objective-C and the iPhone Julio Barros – Consultant, E-String Technologies – This session will talk about tips and strategies to best learn your way around Objective-C, Cocoa Touch and the XCode development tools.

Thanks to Ian Thain for putting together such a great lineup for the New York iPhone Developer Summit!

Ian Thain is Senior Technical Evangelist at Sybase Inc, where he works on the Sybase Unwired Platform (SUP). He is also Editor of iPhone Developer’s Magazine. Thain is an expert technologist has been involved in Enterprise Mobility from 2003 and in his customer facing role, he is very involved with the design, production and testing of Enterprise class UnWired Solutions that have been implemented using Sybase’s UnWired tools for Sybase customers around the globe.

Attending the iPhone Developer Summit in New York?

I hope to meet a lot of like-minded people wanting to learn more about creating iPhone Applications while at the iPhone Developer Summit.

We can easily stay connected with Twitter at http://twitter.com/WebTechMan

Happy Fav Five Friday! See you in New York!

AJAXWorld 2009 NY Notes: SOA RIA iPhone Clould Computing Conference

Tags: Enterprise 2.0, iPhone, strategy

The Future of Social Network Marketing by Social Media Thought Leaders

The future of Social Media Marketing has been taking an interesting direction.  Can you imagine getting a discount coupon on your iPhone via text message for a place you are shopping in right now?  Twitter seems to be the sweet spot for marketers.  Twitter is a micro-blogging platform that allows users to post short messages that can contain links to a bigger message or presentation.  I use Twitter to stay in touch with friends and to discover new things about stuff in which I already have an interest.  I don’t really care to have marketing messages clogging up my twitter stream.  I feel lucky to be able to use twitter for free and I am willing to pay for this great communication tool because it has more value than TV for me.  I was thinking that it would be cool to have Twitter integrated into TV.  Would you be interested in commenting on TV programs with your friends during the show?  I guess I’m thinking about Twitter and TV together because I get irritated by boring commercials during my shows.  I just canceled a subscription to one of my favorite magazines because after all the inserts fell all over the floor and I cut out all the ads, I only had a couple of pages left.  I understand that advertisers help control the cost, but there needs to be a balance.

Sales & Marketing Executives International (SMEI) just finished their Social Media Road Show in Canada and here is a quick video with some Social Media Thought Leaders.  The Social Media Road Show is coming to the United States, check their site for dates and locations.

• What’s your take on the future of Social Media?
• Will you purchase non-digital items with your iPhone?
• Will Twitter be embedded into your entertainment?

Tags: Add new tag, iPhone, Social Media, Twitter, Web Strategy

Fav Five Friday: How to build Apple iPhone Apps

Happy Fav Five Friday! Today I would like to share some resources for developing Apple iPhone Applications. What is your favorite thing on your iPhone?

5 iPhone Application Developer Resources

• Apple iPhone Developers
  • The iPhone Dev Center provides access to technical resources and information to assist you in developing with the latest technologies in iPhone OS. Log in with your Registered iPhone Developer Apple ID and password, or sign-up as a free Registered iPhone Developer today.
• Xcode Mac OS X IDE
  • Xcode is Apple’s premiere development environment for Mac OS X.
• iPhone Software Development Kit
  • Registered iPhone Developers can download iPhone SDK for iPhone OS 2.2.1 which includes the Xcode IDE, iPhone simulator, and a suite of additional tools for developing applications for iPhone and iPod touch.
• iPhone Developer’s Workshop
  • Learn to build mobile applications for today’s most popular platform: Apple’s iPhone and iPod touch. In this dynamic, two-day workshop, you’ll get up to speed on the basics, including the Cocoa programming environment, the Xcode suite of tools, the Objective-C language, and Instruments, a tool to help debug your applications. And then you’ll create two real iPhone applications.
• iPhone Developer’s Bootcamp
  • If you want to write applications that run on the iPhone, you should attend the iPhone Bootcamp. After a brief introduction to the Objective-C language and the Foundation framework, we delve into the toolchain and the classes that make up the iPhone UI framework. We deal with drawing using Core Graphics, Core Animation, and OpenGL. We also discuss issues in the multi-touch event handling.

What is your favorite iPhone App Developer resource?

5 iPhone App Development Books at Amazon

iPhone Open Application Development

Certain technologies bring out everyone’s hidden geek, and iPhone did the moment it was released. Even though Apple created iPhone as a closed device, tens of thousands of developers bought them with the express purpose of designing and running third-party software. In this clear and concise book, veteran hacker Jonathan Zdziarski — one of the original hackers of the iPhone — explains the iPhone’s native environment and how you can build software for this device using its Objective-C, C, and C++ development frameworks.
- AMAZON

The iPhone Developer’s Cookbook

The iPhone and iPod touch aren’t just attracting millions of new users; their breakthrough development platform enables programmers to build tomorrow’s killer applications. If you’re getting started with iPhone programming, this book brings together tested, ready-to-use code for hundreds of the challenges you’re most likely to encounter. Use this fully documented, easy-to-customize code to get productive fast—and focus your time on the specifics of your application, not boilerplate tasks.
- AMAZON

iPhone SDK

This practical book offers the knowledge and code you need to create cutting-edge mobile applications and games for the iPhone and iPod Touch, using Apple’s iPhone SDK. iPhone SDK Application Development introduces you to this development paradigm and the Objective-C language it uses with numerous examples, and also walks you through the many SDK frameworks necessary for designing full-featured applications.
- AMAZON

iPhone Application Development for Dummies

The book will teach both novice and seasons developers how to develop iPhone applications for small and large scale use using several tools: JavaScript, HTML, CSS, Eclipse, Cocoa, Objective-C and more.
- AMAZON

Beginning iPhone Development Experience the iPhone SDK

The book starts with the basics, walking you through the process of downloading and installing Apple’s free iPhone SDK, then stepping you though the creation of your first simple iPhone application. You’ll move on from there, mastering all the iPhone interface elements that you’ve come to know and love, such as buttons, switches, pickers, toolbars, sliders, etc.
- AMAZON
Do you have a favorite iPhone SDK book?

How to Build iPhone Apps: 5 Tutorials

• iPhone RSS App Tutorial
• iPhone SDK Tutorials
• First iPhone SDK App
• Build a calculator app with iPhone SDK
• iPhone RSS App Advanced

Add your favorite iPhone tutorials in the comments here.

How to develop iPhone Application Videos

Twitter iPhone Apps

• Twitterrific
• TwitterFon
• Tweetie
• Twitter Trend
• A list of Twitter Apps

AJAXWorld 2009 NY Notes: SOA RIA iPhone Clould Computing Conference

Add your thought about using Twitter on iPhone.

Tags: Code, iPhone, mac, Social Media, Twitter