Free Social Media Monitoring With Twitter & Google Maps

How To Use Google Maps & Twitter to Monitor Social Media

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Monitoring Social Media Channels for real-time conversations by topic and location is an important part in the overall strategy of any business.  The evolution in human behavior shows us people share information faster and more feely than ever before.  A large contributer to this trend is lower barriers in communication and collaboration.  The explosive growth of Social Networks and the mobile market continue to fuel this trend, giving people the freedom to express themselves whenever and where ever they are.  These new sources of information gives us the ability to tap into the Collective Intelligence that is created when crowds of people are sharing information about a common topic within a targeted location.

Let’s take a look at a simple example.  Shelly Jones is opening a Pizza shop in the Washington, DC area and she wants to use her social media skills to connect with new customers in the area.  She has a facebook account and a fan page for her business.  Her friend suggested she should also create a Twitter account and is willing to help her create a simple web site for her business.  Shelly gladly accepts the suggestions and help because she does not have much money and knows nothing about HTML, CSS, or any of that other geek stuff.  Shelly and her friend discovered how to use Google Maps and Twitter to find potential customers in the area.

How to Use Google Maps to Get Lat and Long of a Location

Google Maps provides a very simple method of getting Latitude and Longitude of a location.

  1. Search for location by name at http://maps.google.com
  2. Right click in map to display the context menu and select “What’s here?”

Google Map with Context Menu

A green arrow will appear on the map, which will display the current area’s lat & long when you pass your mouse over.

Google Map with lat & long

The lat & long (geocode) is now also displayed in the Google Map Search Box.

  1. Copy the lat & long from the Google Maps search box.

Google Map Search


How to Use Twitter to Find People by Topic and Location

Twitter is a large Social Network that also provides amazing tools to help you connect with people in your area.  One of these tools is Twitter’s Advanced Search http://search.twitter.com/advanced You can use the Advanced Search tool at Twitter to discover many interesting people and conversations.

  1. Go to Twitter’s Advanced Search http://search.twitter.com/advanced
  2. Enter your key words

Twitter: Advanced Search

Copy your Geocode from Google Maps into “Near this place” and press “Search”.

Note: Geocodes instead of location names seems to get better results.

Twitter: Advanced Search - geocode

Twitter Results Matching Topic and Location Criteria

Twitter Results by topic and location

You can page through these Topic/Location Twitter Results using the navigation toward the bottom of the Twitter Advanced Search page.

Twitter Results: paging

Shelly could also expand her search to include “pizza or pasta or sub”.

Twitter Results by topic and location

Shelly could see most of these people were attending college at a nearby campus and others were were working in offices close to her business.  She connected with a few students and wished them luck on their final exams.  She also started some conversations with people working down the street.  Some people were plesently surprised to discover that her pizza shop was just a few doors down and came in for lunch.  Shelly also did a quick analysis of this information, identified a handful of influential people and invited them to have some free pizza if they were willing to listen to a business proposition.  Later that week Shelly had pizza with a half dozen people that were willing to help her promote her business.  The students told their friends on Facebook and Twitter how good the pizza was and also took some of the pizza shop flyers to post around campus.  One of Shelly’s new friends works at a hotel two blocks away and he arranged to have a pizza shop flyer palced in every room.  Shelly enjoys staying connected with her community by using Social Networks like Twitter and Facebook.

Happy Fav Five Friday!

Beyond Social Network/Media Listening

Organizations should have an engagement strategy that aligns with their business objectives.  Fortunately there are plenty of tools and resources to help you with your Social Media efforts.  Here are a few, but please feel free to share your favorites.

Fav Five Places

Radian6

Listening is just the beginning. Businesses need to measure, analyze, and report on their social media efforts. They need to engage. They also need the tools to engage with their communities online. Radian6 provides the ability to do it all, and to incorporate all the areas that social media ought to touch: customer service, sales, public relations, marketing, and management. Learn more here.

10 Social Media Monitoring Tools to Monitor Your Brand’s Performance And Results

Social Media Revolution has more to do with the change in the online behavior rather than the emergence of twitter and facebook. Today, people are more open to expressing their opinions online and debating over it. People are more open to sharing news, information and every other aspects of their lives. As a result, social media has become a great platform for market research and trend watch. Learn more here.

The Sharpest B2B Social Media Monitoring Tools in the Shed – Part II

Tools for an Effective Social Media Strategy.  Learn more here.

35 Essential Social Media & Tech Resources for Small Businesses

As this year begins to wrap up and businesses start preparing big plans for 2011, we expect social media and technology innovations to be a bigger part of small business digital budgets. To spark a bit of creativity and help get that process rolling, Mashable has gathered 35 of their most useful small business posts from the past few months to make sure businesses are in the digital know.  Learn more here.

Twitter Developers

Create cool applications that integrate with Twitter.  Learn more here.

Fav Five Faces

Who is on your “Fantasy Innovation Team” this week?

Here are amazing people that have connected me to new friends and new ideas this week. You might be familiar with “Fantasy Football Teams” , well this is my “Fantasy Innovation Team” this week. I recommend following these smart, creative people on Twitter.

wileyccoyote-twitter Dir of Digital Mktg for @INgageNetworks| Blogger for iMediaConnection.com | Runner | Maker of Super Special Pancakes | All-around Awesome Mom | TMI SMU UTD Grad http://twitter.com/wileyccoyote
iPayStation-twitter Nucleus is a modular, multipurpose, PCI-certified platform, enabling merchants to provide a personalized experience for their customers with integrated CRM … http://twitter.com/iPayStation
sdarine-twitter Passionate marketer & traveler, dabbling in professional translation, copywriting & amateur photography. Firm believer in SEO, wishful thinking & chocolate. http://twitter.com/sdarine
timekord-twitter IT Manager in Education – Interested in the intersection of Technology, Society & Culture http://twitter.com/timekord
RLavigne42-twitter “Seasoned GenX Leader Capable of Leveraging the Technically Savvy GenY Knowledge Worker” Focus: Enterprise 2.0, Social Media, Social CRM, and Personal Branding http://twitter.com/RLavigne42
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Government 2.0 is Looking Sunny with a Chance of Clouds

Google Introduces Google Apps for Government

The Gov 2.0 Cloud Computing Green Light

Cloud Computing is internet-based resource virtualization that provides cost effective Software as a Service.

EMA projects cloud computing to be a $40-$50 billion industry by the end of 2011, growing to $160 billion by 2015 — predicting 100 percent growth each year for four years. [ Learn more ]

Google Apps is the first suite of cloud computing applications to receive Federal Information Security Management Act (FISMA) certification and accreditation from the U.S. government. The FISMA law applies to all information systems in use by U.S. federal government agencies to help ensure they’re secure. The federal government’s General Services Administration has reviewed the documentation of our security controls and issued an authorization to operate, the official confirmation of our FISMA certification and accreditation. [ Learn more ]

You can learn more about Federal Information Security Management Act (FISMA) certification & accreditation for Google Apps here.

Google Apps for Government released. What about the rest of us?

My new friend Brad McCarty wrote a great article about Google Apps for Government here.  He asked the question, “What about the rest of us?” Brad also has very interesting things to share on Twitter. You can follow him at http://twitter.com/BradTNW

Los Angeles chooses Google Apps

You can quickly see why Cloud Computing and Google App technology makes sense in this video.

What is Cloud Computing?

Salesforce does a great job of explaining Cloud Computing in plain English in this video.

Computing, a Quick Look in the Cloud

You can get a deeper look into Cloud Architecture in this Oracle Cloud Computing Strategy presentation.

How to Make Google Apps

This trend of Apps in Government and in the Enterprise is the one to watch.  The benefits of “App Stores” has already been proven by Apple, Google, and several other technology leaders.  You can get a good idea of how the Google Cloud works in this presentation.

What About Enterprise App Stores?

Sharing Enterprise Apps in a Secure Environment

An Enterprise App is most valuable when it is used by more than just the individual who created it. The real value of Apps is in their collaborative nature. To accelerate the reuse of Enterprise Apps, you need an Enterprise App Store. The App Store gives organizations a place where apps can be re-discovered outside of the immediate group that created the App. [ Learn more ]

Web 2.0 Summit 2009 on Mobile, Google, Twitter, Bing, Facebook, & More – Web Squared

The Amazing Web 2.0 Summit 2009 – O’Reilly Media #w2s

Happy Fav Five Friday!

Web 2.0 Summit 2009

The Web 2.0 Summit conversation is no longer just about the Web. Now is the time to put the power of the Web to work—its technologies, its business models, and perhaps most importantly, its philosophies of openness, collective intelligence, and transparency. http://www.web2summit.com/web2009

The Web 2.0 Event of the Year – Web 2.0 Summit – Web Squared #w2s

There were so many great events in the past few days. The big events that caught my eye were: Web 2.0 Summit 2009 #w2s , Blog World – New Media Expo 2009 #bwe09, and TWTRCON DC 09 #twtrcon. The Summit was outstanding and easy to follow online.  John Battelle, Tim O’Reilly, and all the people supporting this event did an outstanding job!  There was an avalanche of news released about all levels of technology, including Twitter, Google, Bing, Facebook, and so much more.  This event was like an intellectual amusement park with thrill after thrill.  Thanks to @JohnBattelle, @timoreilly, and the crew at @web2summit for another thrilling event. Thanks to all the guests, attendees, and fans for sharing #w2s

5 Web 2.0 Summit Resources to Help Plan Your 2010 Strategy

Economy + Internet Trends Presentation by Mary Meeker

You can get Mary Meeker’s Economy + Internet Trends Presentation here.

Internet Trends Presentation - Web 2.0 Summit 2009

Web 2.0 Summit Videos on blip.tv

Web 2.0 Summit 2009 Videos on YouTube

Web 2.0 Summit (formerly named Web 2.0 Conference) brings the intelligence, innovation, and leadership of the Internet industry together in one place at one time. Through incisive plenary sessions, frank onstage conversations, rapid-fire “high order bits,” and Launch Pad, visionaries and executives from Internet businesses present their unique perspective on the Web’s future-in-flux. Web 2.0 Summit is brought to you in partnership with O’Reilly Media, Inc. and TechWeb and moderated by John Battelle, Program Chair, and O’Reilly CEO and founder, Tim O’Reilly.

Web 2.0 Summit 2009 Photos on Flickr by O’Reilly Conferences

Web 2.0 Summit 09: Aneesh Chopra and Tim O’Reilly

Aneesh Chopra (Federal Office of Science and Technology Policy), Tim O’Reilly (O’Reilly Media, Inc.), “A Conversation with Aneesh Chopra”

Welcome to the “New World”!

If you think something is important? Share it!

Thoughts?

USAF Soars Through The Social Media Skies

The United States Air Force Raises the Social Media Bar

Happy Fav Five Friday!

new-media-and-the-air-forceAll I can say is WOW! I am really glad you are here. I seem to jump all over the place with Enterprise 2.0, Social Media, and Government 2.0. I try to include a little something for our wide audience of web strategist, developers, designers, government followers, and social media folks. In a previous post we covered some points on the difference between Enterprise 2.0 and Social Media. Today I would like to share some amazing things our government agencies and warfighters are doing with Social Media. Continue reading