How To Use Google Maps & Twitter to Monitor Social Media
Monitoring Social Media Channels for real-time conversations by topic and location is an important part in the overall strategy of any business. The evolution in human behavior shows us people share information faster and more feely than ever before. A large contributer to this trend is lower barriers in communication and collaboration. The explosive growth of Social Networks and the mobile market continue to fuel this trend, giving people the freedom to express themselves whenever and where ever they are. These new sources of information gives us the ability to tap into the Collective Intelligence that is created when crowds of people are sharing information about a common topic within a targeted location.
Let’s take a look at a simple example. Shelly Jones is opening a Pizza shop in the Washington, DC area and she wants to use her social media skills to connect with new customers in the area. She has a facebook account and a fan page for her business. Her friend suggested she should also create a Twitter account and is willing to help her create a simple web site for her business. Shelly gladly accepts the suggestions and help because she does not have much money and knows nothing about HTML, CSS, or any of that other geek stuff. Shelly and her friend discovered how to use Google Maps and Twitter to find potential customers in the area.
How to Use Google Maps to Get Lat and Long of a Location
Google Maps provides a very simple method of getting Latitude and Longitude of a location.
- Search for location by name at http://maps.google.com
- Right click in map to display the context menu and select “What’s here?”
A green arrow will appear on the map, which will display the current area’s lat & long when you pass your mouse over.
The lat & long (geocode) is now also displayed in the Google Map Search Box.
- Copy the lat & long from the Google Maps search box.
How to Use Twitter to Find People by Topic and Location
Twitter is a large Social Network that also provides amazing tools to help you connect with people in your area. One of these tools is Twitter’s Advanced Search http://search.twitter.com/advanced You can use the Advanced Search tool at Twitter to discover many interesting people and conversations.
- Go to Twitter’s Advanced Search http://search.twitter.com/advanced
- Enter your key words
Copy your Geocode from Google Maps into “Near this place” and press “Search”.
Note: Geocodes instead of location names seems to get better results.
Twitter Results Matching Topic and Location Criteria
You can page through these Topic/Location Twitter Results using the navigation toward the bottom of the Twitter Advanced Search page.
Shelly could also expand her search to include “pizza or pasta or sub”.
Shelly could see most of these people were attending college at a nearby campus and others were were working in offices close to her business. She connected with a few students and wished them luck on their final exams. She also started some conversations with people working down the street. Some people were plesently surprised to discover that her pizza shop was just a few doors down and came in for lunch. Shelly also did a quick analysis of this information, identified a handful of influential people and invited them to have some free pizza if they were willing to listen to a business proposition. Later that week Shelly had pizza with a half dozen people that were willing to help her promote her business. The students told their friends on Facebook and Twitter how good the pizza was and also took some of the pizza shop flyers to post around campus. One of Shelly’s new friends works at a hotel two blocks away and he arranged to have a pizza shop flyer palced in every room. Shelly enjoys staying connected with her community by using Social Networks like Twitter and Facebook.
Happy Fav Five Friday!
Beyond Social Network/Media Listening
Organizations should have an engagement strategy that aligns with their business objectives. Fortunately there are plenty of tools and resources to help you with your Social Media efforts. Here are a few, but please feel free to share your favorites.
Fav Five Places
Listening is just the beginning. Businesses need to measure, analyze, and report on their social media efforts. They need to engage. They also need the tools to engage with their communities online. Radian6 provides the ability to do it all, and to incorporate all the areas that social media ought to touch: customer service, sales, public relations, marketing, and management. Learn more here.
Social Media Revolution has more to do with the change in the online behavior rather than the emergence of twitter and facebook. Today, people are more open to expressing their opinions online and debating over it. People are more open to sharing news, information and every other aspects of their lives. As a result, social media has become a great platform for market research and trend watch. Learn more here.
Tools for an Effective Social Media Strategy. Learn more here.
As this year begins to wrap up and businesses start preparing big plans for 2011, we expect social media and technology innovations to be a bigger part of small business digital budgets. To spark a bit of creativity and help get that process rolling, Mashable has gathered 35 of their most useful small business posts from the past few months to make sure businesses are in the digital know. Learn more here.
Create cool applications that integrate with Twitter. Learn more here.
Fav Five Faces
Who is on your “Fantasy Innovation Team” this week?
Here are amazing people that have connected me to new friends and new ideas this week. You might be familiar with “Fantasy Football Teams” , well this is my “Fantasy Innovation Team” this week. I recommend following these smart, creative people on Twitter.
|Dir of Digital Mktg for @INgageNetworks| Blogger for iMediaConnection.com | Runner | Maker of Super Special Pancakes | All-around Awesome Mom | TMI SMU UTD Grad http://twitter.com/wileyccoyote|
|Nucleus is a modular, multipurpose, PCI-certified platform, enabling merchants to provide a personalized experience for their customers with integrated CRM … http://twitter.com/iPayStation|
|Passionate marketer & traveler, dabbling in professional translation, copywriting & amateur photography. Firm believer in SEO, wishful thinking & chocolate. http://twitter.com/sdarine|
|IT Manager in Education – Interested in the intersection of Technology, Society & Culture http://twitter.com/timekord|
|“Seasoned GenX Leader Capable of Leveraging the Technically Savvy GenY Knowledge Worker” Focus: Enterprise 2.0, Social Media, Social CRM, and Personal Branding http://twitter.com/RLavigne42|