Tag Archives: Gamify

Empire Avenue: Social Media Influence or Network Activity Game?

Empire Avenue: The Social Media Exchange

Empire Avenue is the Social Media Exchange, where you can invest in any social media profile by buying their shares, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone! All using a virtual currency and all for free!

Discover new levels of value within each of your social networks, and learn how to be more effective in social media with others on Empire Avenue.   You can experience the fun of connecting with others now and get a Bonus Reward of 2,000e by clicking here: Get Instant Rewards on Empire Avenue.

The Social Stock Market: Empire Avenue

In the beginning of Empire Avenue, Dups Wijayawardhana shares his thoughts about creating empire avenue with Robert Scoble in this video.

Why Should You Join this Social Media Exchange?

Chris Prillo enthusiastically shares several reasons for why you should join empire avenue in this video. You can accelerate your growth on empire avenue with the strategy and tips by Chris here.

Social Media Influence or Network Activity Game?

I believe empire avenue offers something for everyone.

The Ford Motor Company is well respected for their Social Media Strategies and Ford’s empire avenue account is part of this strategy.  A complete strategy can help leaders discover the business benefits of this platform and harness the real value of empire avenue. Instead of treating this as a  facebook game and using it as a Thinking Person’s Farmville, organizations can use this platform to unlock deeper levels of engagement.  Get started, join Empire Avenue now with this special link to receive a Bonus of 2,000).

Empire Avenue empowers people to better understand their value in a market.  The strategy of following a few simple Do’s and Don’ts can help people discover real long-term value.  Online Influence is more than just Social Media Activity so this should be used with twitter, facebook, linkedIn, Google YouTube along with other social media channels supporting your brand communication strategy.

Current Empire Avenue Twitter Game Board

Diversity fuels innovation.  Sports fanatics have their fantasy football teams. This is my fantasy innovation team. This current empire avenue twitter game board represents people focused on helping others with discovering the value of Empire Avenue and Social Media.  You can quickly discover the value of Social Business beyond empire avenue by connecting with them through Twitter, Facebook, and their other Social Networks.
[twitterusers @ChrisPirillo @nicheprof @marismith @Hal_Good @adrielhampton @ChrisRecord @Scobleizer @2morrowknight @problogger]

Empire Avenue’s Growth Trends

Alexa’s Audience Demographics for Empire Avenue

Empireavenue.com’s three-month global Alexa traffic, as of June 12, 2011: rank is 3,862. Roughly 3% of visits to the site are referred by search engines. About 17% of visits to the site consist of only one pageview (i.e., are bounces). The time spent in a typical visit to Empireavenue.com is about 23 minutes, with 42 seconds spent on each pageview. Compared with the overall internet population, the site’s audience tends to be between the ages of 25 and 55; they are also disproportionately childless women earning over $60,000 who browse from work. [more]

Alexa’s Growth Chart for Empire Avenue

The traffic on empire avenue has exploded over the last 60 days.  Using the Empire Avenue Stats Advisors now can help you prepare for the next growth spurt.  The next growth explosion will be fueled by current adoption rate and many new tools expected on multiple devices and environments, created with the empire avenue API.  This API can share interactive data in apps, widgets, and gadgets on blogs, web sites, and mobile devices.  Facebook’s API played a key role in facebook’s plan to dominate the social media/network market.  The new API could have very similar results for empire avenue.

Empire Avenue’s Growth Prediction

Empire Avenue is in position for another monumental growth spurt.  Real long-term value can be captured by joining now.

The Secret Social Science Sauce of Gamification

The Magic Behavior Formula in Gamification

A few days ago, I was talking with Lauren Carlson about her ideas on how “gamification/game design” could improve the adoption of sales force automation (SFA) software.  She shared sketches of her ideas here.  Our conversation evolved into ideas about Enterprise Gamification, Culture, & Behavior, the same type of strategy shared in one of my previous articles, “7 core concepts to know when implementing Game Mechanics within the Enterprise“.  Our conversation inspired me to connect with others on my path to discovering the real potential of gamification.

Gabe Zichermann’s Gamification Master Class

Employing game mechanics to non-game environments aka “Gamification” can have a dramatic positive effect in supporting desired behaviors.  Understanding why people enjoy game-like activities will unlock new levels of engagement. Gabe Zichermann talks about this in his “Gamification Master Class” video series.  I invite you to listen closely as he shares some secrets of why people participate in this video.

 

You can order Gabe Zichermann’s complete “Gamification Master Class” video collection here.

Motivation Gamification

Most people that read my articles or follow me on Twitter ( @webtechman ), know I’m a huge fan of Dr. Michael Wu, Ph.D. and his work found here, “The Future of Enterprise Software will be Fun and Productive“.  Gabe also shared one of Michael’s presentations on his web site.  This presentation shares the fundamentals of behavior that reveals the magic behind gamification.

Gamification: The use of game mechanics/dynamics to drive game-like engagement and actions in non-game environments to support desired behaviors.

Gamification Behavior Model: Three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. Fogg Behavior Model (FBM)

Triggers in Behavior Models: The third element of the Fogg Behavior Model is Triggers. Without a Trigger, the target behavior will not happen. Fogg Behavior Model (FBM), Triggers

Maslow’s Hierarchy of Needs: Understanding Maslow’s hierarchy of needs and how it relates to mechanics of game dynamics will help achieve desired flow.

 

Flow – The Psychology of Optimal Experience: People are most happy when they are in a state of flow according to a theory by Mihaly Csikszentmihalyi.  See his great TED Talk video here.  The idea of flow is identical to the feeling of being in the zone or in the groove.  This is a prime engagement goal of gamification.

The Science of Gamification: See Michael’s complete gamification presentation here.  I hope we will see Michael as a keynote speaker at the Enterprise 2.0 Conference in the near future.  If you push to make this happen, we could see another innovation explosion in the Enterprise Market.

Current Gamification Twitter Game Board

Diversity fuels innovation.  Sports fanatics have their fantasy football teams. This is my fantasy innovation team. This current gamification twitter game board represents people focused on gamification now.  Additional people are available by following this gamification twitter list http://bit.ly/GameFaces

[twitterusers @gzicherm @jesseschell @ChiefDoorman @mich8elwu @amyjokim @marigo @sethpriebatsch @ddebow @dankeldsen]

Gamification Resources

Turning regular activities at work into games: Gameification turns daily work life into a game with hopes to reap the benefits that games usually bring to extra-curricular life, to the work environment.

Gamification – Is everything a game?: Gamification is not new to social media, but it seems to be one of the key terms for 2011 with presentations, reports and analysis making claims about the proportion of brands that will have ‘gamified’ in the next few years.

Think you can afford to not understand Gamification? Good luck…: Gamification has not only been one of the trend words of 2010/11 in tech, but also one of the very real trends in the actual designs of user experiences/user interfaces (UX/UI).

Badgeville Targets Loyalty With New Gamification Product: Badgeville has grown quickly since it launched last September, having booked “seven figures” in sales in Q1 2011.

A Gamification Framework for Interaction Designers: As the critics point out, some gamified products are just poorly executed. Just because you saw something in a game once doesn’t mean it’ll be fun in your product.

 

How to TAME Desired Behavior with Gamification

Most people want to be successful.  Understanding and applying these four key principals of gamification can significantly increase the success of all efforts.

Trigger: A clear invitation to do the right thing at the right time.

Ability: Remove barriers to participation by extending people’s abilities.

Motivation: Help others understand what they can achieve.

Evolve: Support a continuous feedback loop for growth.

Gamification Workshop Washington, DC June 23

With an all-new curriculum developed by Gabe Zichermann (author,Game-Based Marketing and Gamification by Design), this hands-on, interactive workshop leads you through the strategy and problem-solving cycles of building a Gamification architecture and a proven design framework for applying game design to your business. Then… [more]

 

Dr.Michael Wu, Ph.D. shares some thoughts about Enterprise Gamification

Social Business Strategy

Dr.Michael Wu (@mich8elwu) has written a series of articles on how to leverage the concepts of game theory and ideas about implementing game mechanics to support a dynamic social business strategy.  He has included some very interesting points about Enterprise Gamification in one of his recent articles.  I recommend reviewing his ideas and insights in “The Future of Enterprise Software will be Fun and Productive“.

I believe Michael made many smart observations and shared several intelligent ideas.  Here is what I wrote as a comment in his latest article on Enterprise Gamification.  I would enjoy hearing your thoughts on how to “Gamify” Social Business and supporting game mechanics in the Enterprise.

Response to “Enterprise Gamification”:

Michael,

Thanks for taking the time from your busy schedule to share your thoughts on this very important topic.

Your ideas about a Gamification Strategy for rapid adoption of Enterprise 2.0 Solutions to support fluid collaboration will help business leaders avoid creating a platform brick.  A “platform brick” is a solution designed and implemented with very limited collaboration by a small group of people before understanding anything about the culture or business objectives.  This silo approach is usually followed up by a raging river of cash and other valuable resources to drive adoption.  The flow will continue until this river runs dry or when someone is strong enough to put egos aside and start conversations about real collaborative solutions.

I am also puzzled about why most enterprise software developers and vendors don’t collaborate more with leaders in the video game industry.  I believe a background in psychology & sociology will be the new requirement for future enterprise software developers.

Driving Adoption of Enterprise 2.0 Solutions should be a shared responsibility between the players and the platform itself.  Platforms should become more intelligent through the course of user interaction and take the lion’s share of driving adoption.

Q: How much do we need to pay an Intelligent Platform to drive adoption?

A: $0

Q: How many bonuses do we need to pay an Intelligent Platform to drive adoption?

A: $0

Q: How many vacation days, sick days, and perks does an Intelligent Platform need to do it’s job?

A: zero

The thought of investing into Dumb Platforms is dead.

Enterprise Gamification is far beyond it’s due date.

I agree with the idea of implementing game mechanics to embed the role-playing game (RPG) model in Enterprise Platforms for supporting Event-driven architecture (EDA) that leverages the principals of Service-Oriented Architecture (SOA).  This approach can demonstrate “The Strength of Weak Ties” by Mark S. Granovetter, a sociologist now at Stanford University.  The father of Enterprise 2.0, Andrew McAfee (@amcafee) talks about this in “The Ties that Find”.

The exponential value of Enterprise Gamification can be achieved by applying the principals of game theory to players and objects for unlocking the power of collective intelligence.  This collaborative approach to creating game dynamics goes far beyond points & badges for people and things.  This type of model is designed to facilitate the growth of a collaborative culture.  The players (employees) strengthen relationships and leverage resources on their journey of helping the organization accomplish business objectives and achieve their goals.

I am looking forward to hearing more about your ideas.

Thanks for sharing,

Daniel Hudson

http://WebTechMan.com