Enterprise 2.0 is young, but it is maturing. Many organizations have been busy creating their E 2.0 Platforms with open source software and others have been implementing vendor products. We are seeing a good trend of more vendors focusing on standards, which will help support integration. Supporting standards, especially Semantic Web (Web 3.0) will help support surfacing collective intelligence. Web 3.0 technology helps computers and systems understand the meaning of information. These new Enterprise 3.0 Platforms will go beyond Social Networking / Collaboration tools and will support predictive markets to increase business value in organizations.
Who is on your “Fantasy Innovation Team” this week?
Here are amazing people that have connected me to new friends and new ideas this week. You might be familiar with “Fantasy Football Teams” , well this is my “Fantasy Innovation Team” this week. I recommend following these smart, creative people on Twitter.
Passionate about communication, knowledge sharing, collaboration and innovation enabled by Web 2.0 / E2.0 / social principles and technologies. http://twitter.com/oscarberg
Provocateur, enterprise strategist, disruptive technologist. Business strategy,vendor selection,software contracts expert. Founding partner – Altimeter. Club DJ http://twitter.com/rwang0
Gov 2.0/open government evangelist at O’Reilly Media. Co-chair of Gov 2.0 Expo 2010. Homebrewer, foodie, farmer in the city. http://twitter.com/laurelatoreilly
Implementing Enterprise 2.0 in your organization can be very difficult without a clear strategy. Creating a clear strategy plan can be difficult too, unless you have a few well defined goals. These goals should be simple enough for anyone to understand.
Enterprise 2.0 Vision Statement
The first goal should be creating a simple vision statement for your Enterprise 2.0 Solution. Your E 2.0 vision statement is a long term view that sums up the benefits of your Enterprise 2.0 Solution. This should automatically paint a picture in a person’s mind of how they are connected to the mission. Your vision statement should be short, simple, and exciting.
Enterprise 2.0 Mission Statement
The second goal should be creating a simple mission statement of your Enterprise 2.0 Solution. This E 2.0 Mission Statement should be short and simple with just a few (non-tech) sentences that defines the fundamental purpose of your Enterprise 2.0 Solution and what it does to achieve it’s vision. This should not contain any vendor specific information and be simple enough for a child to understand. You Mission Statement should have some “Zing” and not sound dry and boring. Your marketing people can help you polish this and make it almost sound like a song.
Seven Simple Secrets of Enterprise 2.0 Strategy
In a previous article, “There is no Enterprise 2.0” I wrote about The Practice of Enterprise 2.0 Adoption Patterns and included these seven simple secrets of Enterprise 2.0 Strategy. The original article covered several ideas and contained many resources, but I thought sharing this here would be more simple.
Have a plan that maps to business objectives and goals
Your audience is your strategy
Design for interaction
The more problems you solve, the more success you will have
Solutions with Extensibility have more value
Sharable data (APIs/Web Services) creates flexibility
Think Platform of Apps
Why Keep Enterprise 2.0 Strategy Simple?
Business, Culture, and Technology are complex topics. The full Enterprise 2.0 Implementation process is a very complex topic. Starting with a small, well definded foundation of your full strategy and plans can help with decision making. You can look back at these statements when making decisions about next steps. If the next step does not align with these statements, then move on. Having a Vision Statement and a Mission Statement for your Enterprise 2.0 Solution are the first steps to Enterprise 2.0 Adoption.
Happy Fav Five Friday!
Fav Five Faces
Who is on your “Fantasy Innovation Team” this week?
Here are just amazing people that have connected me to new friends and new ideas this week. You might be familiar with “Fantasy Football Teams” , well this is my “Fantasy Innovation Team” this week. I recommend following these smart, creative people on Twitter.
Futurist, entrepreneur, keynote speaker, strategy advisor, and author. Current focus: future of influence and future of the enterprise http://twitter.com/rossdawson
Hi I’m Susan from NC, Social Media Enthusiast & Strategist. I create social media campaigns to help build awareness. ♥ Music, Movies & More! http://twitter.com/BuzzEdition
Founder and CEO of The Lab. My primary interests are Management, BI, Social, CRM, Mobile, SMM, Common Sense Business, and Government 2.0. Consultant. Analyst. http://twitter.com/JohnFMoore
Producer, Gov 2.0 Radio. Investigator. Asimovian. New media strategist and speaker for government and activism. adriel(at)adrielhampton.com (personal opinions) http://twitter.com/adrielhampton
President, New Marketing Labs. More? http://bit.ly/cbbio . email: blog at chrisbrogan dot com http://twitter.com/chrisbrogan
It’s exciting to see Enterprise 2.0 becoming more mature. More Enterprise 2.0 vendors are focusing on standards and adopting Web 2.0 technologies. This is actually very impressive when you think about Enterprise 2.0 was born in the Spring of 2006. Andrew McAfee talks about the birth of E 2.0 in this article Enterprise 2.0 vs. SOA. More Enterprise 2.0 solutions are also taking advantage of AJAX technologies to improve the user experience. AJAX is a group of interrelated web development techniques used on the client-side to create interactive web applications. We are also starting to see a trend for the use of Cloud Computing in the Enterprise. Cloud Computing is proving itself as an approach to cutting IT costs while improving innovation. You can read more about this in Dion Hinchcliffe’s article, “Enterprise cloud computing gathers steam“. The big news for the Summer of 2010 in the world of Enterprise 2.0, is the release of Presto 3.0. You can use Presto to empower people in the Enterprise with the ability to mix, match, and mash data into apps powering your own Enterprise App Store.
Power and Freedom through Enterprise Apps
The Presto Platform empowers application developers and power users to create, customize and share Enterprise Apps mashups for faster decisions and better business results. Presto provides a solution for every part of the Enterprise App lifecycle, from Services to Mashups to Apps to the App Store, while also meeting the toughest enterprise security and governance requirements. Equally important, Presto empowers your high-value employees to take advantage of your organization’s information assets – large applications like ERP, CRM, and SFA – and quickly marry them with external data sources such as Web services and news feeds to make better decisions from this disparate information. [ Learn More ]
“The App store model that Apple has proved so successfully with the iPhone is becoming the next frontier when it comes to next-generation software distribution. And it’s one that creates clear value for both customers and companies alike.” ~Dion Hinchcliffe @dhinchcliffe
Fav Five Faces
Here are just a few new friends that have connected me to new people and new ideas this week. You might be familiar with “Fantasy Football Teams” and such, well this is my “Fantasy Innovation Team” this week. I bet we would see some very innovative solutions, if this team worked together.
Who would be on your Fantasy Innovation Team this week?
Mobile platform strategist, consultant, trainer, writer, blogger, and speaker. Mobile browser compatibility expert. http://twitter.com/ppk
Motivated, vivacious, bright-eyed, bushy-tailed, chocolate-obsessed social media enthusiast, loving life as an editorial assistant at @mashable http://twitter.com/ericaswallow
consultant and writer who helps firms and individuals with their blogs and other social media http://twitter.com/BillIves
i think about how teams solve hard problems, coffee, chocolate and my kids. this annoys my husband. Gig: Dir, Prod Mktg.@OpenText for Social Workplace http://twitter.com/deb_lavoy
Integrations: Atlassian, E2.0, Alfresco, Fed Search, SCRM, etc – Eng. svcs & resales. Experts only, to fuel business – customer focused for good journeys… http://twitter.com/ellenfeaheny
Bringing innovation and culture of Tech to Government
Government 2.0: Code for America. Create. Collaborate. Leaders from technology and government, including Mark Zuckerberg, Biz Stone, Aneesh Chopra, Caterina Fake, and Tim O’Reilly, ask you to apply to be a Code for America fellow and help bring the innovation and culture of the tech industry to city government in this video
