If you think Enterprise 2.0 is Facebook behind the firewall, this is not for you
If you copy Social Networking features into your E 2.0 solution without knowing why, this is not for you
If you put technology before people, this is not for you
If Culture is not part of your Enterprise 2.0 Strategy, this is not for you
How Small Moves, Smartly Made, Can Set Big Things in Motion
This presentation is almost an hour long, but it is well worth the small investment of time. This is not just a few golden nuggets of wisdom, it’s a goldmine of information you can use right now.
John take us on a wonderful journey in the world of innovation and shows us what extreme surfing and World of Warcraft can teach the enterprise. I encourage you to watch the whole video. If you just want to catch the SOA & Cloud Computing stuff then fast forward about 30 minutes.
(You may want to have a notebook handy for this one)
Learn more about Enterprise 2.0
The Enterprise 2.0 Conference Boston is happening right now. Their theme is Collaborative technologies accelerate information flow to drive revenue and productivity. You can get video streams and more informaiton on their site. You can also fish for wisdom in this Twitter Stream #e2conf
In John Hopson’s article Behavioral Game Design he shares the basic ways people react to different patterns of rewards. He ends the article with this: “Each contingency is an arrangement of time, activity, and reward, and there are an infinite number of ways these elements can be combined to produce the pattern of activity you want from your players.”
Understanding these patterns of rewards along with Maslow’s Hierarchy of Needs (below) and applying them to the design of an Enterprise 2.0 solution can improve success by increasing the adoption rate. This will also help the organization realize the return on investment (ROI) sooner, than later. The Organization’s ROI will reflect how well the platform matches users with Maslow’s Hierarchy of Needs. These needs can be met in various ways, but let’s take a look at a few easy ways to improve the desired pattern of activity.
Profiles of Members on Enterprise 2.0 Platforms
Add a “date field” for the updated date. Display “recently updated profiles” list on the profiles dashboard. Members update their profile and they are instantly rewarded by being included on this list.
Add a “date field for the last viewed date. Display “recently viewed profiles” list on the profiles dashboard. Members engage others on the platform, which leads to profile views and they are instantly rewarded by being included on this list. This behavior also leads members to completing profile details. Members that see their “last viewed date” is old can steps to become more engaged.
Add a “int field” to store the count of profile views. Display “most viewed profiles” list on the profiles dashboard. Members are engaged in various activities within the platform, which increases profile views and they are instantly rewarded by being included on this list. This behavior also leads members to completing profile details. Other less engaged members can review high count profiles for clues on improving their own profile and status.
Display a limited “profile recently viewed by” list in member’s profile. The limit works with time, while the list surfaces activity. This encourages connections. Members studying other members are rewarded by being included on this list.
Display “recent activity stream with dates” in member’s profile. This encourages activity across the platform. Active members are rewarded with full activity streams within a window of time. This also helps other members discover information and connect with others.
Add two “int fields” to store the profile point counts. Members should be awarded virtual cash for increasing the value of the Enterprise 2.0 Platform. One field stores the grand total. The other can be reset at will by the platform managers to support metrics in windows of time, which can be used for contests. Members earn virtual cash by completing activities on the platform. The algorithm for activity value is set by the platform managers. Activity value is determined by the goals and purpose of the platform. A simple activity value algorithm could look like this: login=100, login before noon=500, page views=100, rate an item=250, create an article=5,000, create two article in one day=10,000 + bonus 5,000, upload an item=2,000, add a comment=1,000, viewing a profile=500, your article viewed = 100, member rates your article=500, member comments on your article=1,000,… The value of the activity should relate to the member’s effort and value added to the platform’s community. Members can choose to spend their virtual cash on drawings for real world prizes. You can also feature their story on the platform, they can write about the benefits of the platform.
These are just a few ideas on adding that “addictive property” to an Enterprise 2.0 Platform. These simple ideas will also help platform managers identify key players to consult with on future updates. Remember rewards don’t always need to be cash, just take a look at FourSquare
Maslow’s hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation. Most of these needs are met by popular games and should be supported in Enterprise 2.0 platforms to ensure rapid adoption and success.
Mind-Blowing Thoughts on Games by Jesse Schell
Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular “Facebook Games” era.
Do you doubt human behavior can change by design? You may want to take a look at the video: Piano stairs – TheFunTheory.com They believe that the easiest way to change people’s behavior for the better is by making it fun to do. This is a FUNdamental understanding behind game theory, “FUN”.
The Semantic Web isn’t just about putting data on the web. It is about making links, so that a person or machine can explore the web of data. With linked data, when you have some of it, you can find other, related, data. Read More
#TED Talk Tim Berners-Lee on the next Web
20 years ago, Tim Berners-Lee invented the World Wide Web. For his next project, he’s building a web for open, linked data that could do for numbers what the Web did for words, pictures, video: unlock our data and reframe the way we use it together. Link
Tim Berners-Lee, inventor of the Web, the World Wide Web Foundation is an international, not-for-profit organization that leads transformative programs to advance the Web as a medium that empowers people to bring about positive change. Learn more here http://www.webfoundation.org/ Follow this project on Twitter @webfoundation.
Thoughts on Enterprise Architecture (EA) for E 2.0 Solutions
Happy Fav Five Friday!
Photo of Pyramid & Sphinx of Khafre/Chefren in Giza Egypt by Ankur P
The Cornerstone of Enterprise 2.0 ROI
The cornerstone of enterprise architecture in your organization unites people and process. Yes, I put “people” first because I believe if you put process or even technology before “people” is the fast-track to failure and your organization will soon look like a scene from that movie 2012. I hear so many organizations say they value people, “Our customers come first…”, “We value our employees…”, this core value seems lost on some enterprise projects. The strategy of capturing return on investment (ROI) is “listening”. Listen to your employees.
What is in their way of helping you and your organization on the path to success?
Who has the next great idea that will catapult your organization past your competitors?
What if this great idea came from multiple sources? How would you connect them?
Your customers are smart about your products and services. Your customers are also smart about your competitors products and services. You may not be able to find a customer that knows everything, but a gathering of your customers can help you learn more than you know now. Listen to your customers.
What do they like most about your products or services?
What do they like least about your products or services?
Who prevents them from always using your products and services?
When do they need your products or services most?
Where are they and how can you get more?
You are smart. You have thoughts and ideas about a strategy for a positive future. You also have many resources at your disposal to help shape these thoughts and ideas into plans. You can connect with unlimited resources to help execute these plans. Listen to you.
The art of enterprise architecture is all about connecting people and leveraging resources.
You may not be ready for the cloud yet, but there are many resources to help you with your needs. The key to information architecture is to capture knowledge in “Shareable Content Objects”. I believe the day of creating “web sites”, “portals”, and such will soon come to an end. The future is about less risk and distributed responsibility with Platforms, “Platform as a Service” (PaaS) [ Cloudware ] We will be free to focus on connections and content for distribution channels. The content distribution channels will continue blending together as we see mobile, web, and traditional media becoming one.