Twitter, Social Media, & Hashtags For Events, Meetings, Presentations, & Bloggers

How to use Twitter and other Social Media Tools to engage your audience

The World Wide Web is connecting people and things faster than ever.  The use Twitter, Blogs, Social Media, Mobile Media has become part of main stream culture.  You can leverage the power of your audience and new media to build exponential value into your existing efforts.

The Three Points of View for an Event

  • Audience
  • Speakers
  • Event Coordinators

Three Thoughts About Events

  • How Event Coordinators Can Make Their Job Easier
  • How Speakers/Presenters Can Make Their Job Easier
  • How The Audience Adds Value

Events 2.0

Events are much more interactive now.  The trend for events is similar to the trend we see in how people use the Internet.  Web 1.0 (Mostly one-way communication) to Web 2.0 (Very interactive with at least two-way communication).  People are working together now, more than ever.  The current economic conditions and busy lifestyles creates a condition that leads us to doing more with less.  People are smart and will spend their time and money where they see the most value.  Adding more value is key to success.

Social Media Tools

Twitter: “Just-In-Time” Communications

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick rich text messages.  Twitter messages are available through mobile devices, web services, and third party applications. http://twitter.com Conversations can be connected by the use of a hash tag.

Twitter: Micro Blogging

ParaTweet: Engage audience and speakers

Paratweet Supports Speakers interacting with the audience through live or delayed Q&A and spreads user generated conference info.  This tool supports filtering.  http://www.paratweet.com/The view can be filtered by the event hash tag.

ParaTweet

Twitterfall: A tool to help display questions/conversations on stage

Twitterfall is a way of viewing the latest ‘tweets’ of upcoming trends and custom searches on the micro-blogging site Twitter. Updates fall from the top of the page in near-real-time. http://twitterfall.com/ Views can be filtered by hash tags.

picture-101

Free WordPress Blog: Blogging service for your online journal

You can get a blog started in less time than it takes you to read this sentence. All you need is an email address. You’ll get your own WordPress.com address (like you.wordpress.com), a selection  of great free and customizable designs for your blog (we call them themes), 3 gigabytes of file storage (that’s about 2,500 pictures!) and many other great features. You can blog as much as you want for free, your blog can be public to the world or private for just your friends, and premium features are completely optional.  http://wordpress.com/ Event related posts can include event hash tag in title & body so others can find the extra content by a simple search.

WordPress: Blogging Software - SaaS

Google YouTube to share your event and presentation videos

Google YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. http://www.youtube.com Event related videos can include event hash tag in title & description so others can find the extra content by a simple search.

Google: YouTube

Google YouTube example: Service Oriented Architecture-SOA

Slideshare automatically converts your presentation into sharable content for social media

Upload and share your PowerPoint presentations and Word documents on SlideShare. Share publicly or privately. Add audio to make a webinar.  http://www.slideshare.net Event related presentations can include event hash tag in title & description so others can find the extra content by a simple search.

Slideshare: sharing presentations

Slideshare example from #ajaxworld 09 NY

Yahoo Flickr to share photos/videos of people, ideas, and information from your events

Event related photos/videos can include event hash tag in collection title, tag, & description so others can find the extra content by a simple search. http://www.flickr.com

Flickr photo sharing site

Yahoo Flickr example from #ajaxworld 09 NY

How The Audience Adds Value

People are going to talk about the event and the speakers.  Most of these conversations will take place on the web in the form of social media.  The current trend of using Twitter and mobile devices during an event opens new opportunities.   Giving the audience resources to use in these social media channels will benefit everyone.  A simple resource could be a hash tag (a key word that identifies the event ex:#web30), more on this later.  Additional resources could include content that people could simply copy and paste into their blogs, twitter posts, and other created media that adds value.  Twitter offers the ReTweet function.  Google YouTube, Slideshare, & Yahoo Flickr offer copy/paste code for bloggers.  Most of these tools also have APIs that will support Mashups.

Resources on how to use Social Media for Events and Meetings

About Hash Tags

Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They’re like tags on Flickr, only added in-line to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. http://twitter.pbworks.com/Hashtags

Using Hash Tags For Events

Additional Social Media Resources Related to Twitter

  • Tweetboard is True Twitter Conversation for your website: http://tweetboard.com
  • TweetGrid gives bloggers and web site owners the ability to include event related widgets in their pages:  http://tweetgrid.com/
  • EventVue provides easy-to-use social networking tools that help your attendees get the most out of their networking experience at your event: http://www.eventvue.com/

Experiments with #hashtags

The hash tag for AJAXWORLD 2009 New York was #ajaxworld.  This event spanned more than one day and had several sessions across multiple tracks.  This event also happens annually.  I would think the annual hash tag would be something like #ajaxworld09.  This event also happens in multiple locations within one year.  I would think the hash tag would now look something like #ajaxworld09NY.

Here is what we have so far:

  • #ajaxworld: What
  • #ajaxworld09: What When
  • #ajaxworld09NY: What When Where

I would think that this type of structure easier and I would still have space within my 140 characters to add value.  That would be difficult if I had to include “#ajaxworld #2009 #NewYork #RIA #SOA #iPhoneDevSummit“.

Now we have “what”, “when”, and “where”, I am thinking about how to identify the tracks and sessions.  Track 04 was dedicated to iPhone Developer Summit.  Seems like the hash tag for that track at this event would be #ajaxworld09NY04.  This hash tag would allow people to monitor the iPhone Developer Summit Track of AJAX WORLD during 2009 in New York. The hash tag could also be used to tag related resources for current or future review.

What about the session part of the event matrix?

I would think that session 05 of the iPhone Track on the second day would look like #ajaxworld09NY040502.  This would identify the “iPhone Development in an Enterprise Environment” session that took place on the second day.

Ideal hash tag structure:

#{What}{When}{Where}{Topic}{Details}{Time} Most hash tag users seem to use a two digit number for the year, which makes me think about also using two digit numbers for Topic, Details, and Time.  This type of structure will support an event with upto 99 Topics through 99 sessions across 99 days.  Events that go beyond these limits would be broken up into multiple events.

Searching on #hashtags (This does not work on all services)

  • #ajaxworld: return everything about ajaxworld
  • #ajaxworld09: return everything about ajaxworld in 2009
  • #ajaxworld09NY: return everything about ajaxworld in 2009 New York
  • #ajaxworld09NY04: return everything about ajaxworld in 2009 New York related to the iPhone Dev Track
  • #ajaxworld09NY040502: return everything about ajaxworld in 2009 New York related to the iPhone Dev Track on iPhone/E 2.0

The current twitter tools seem to search for the hash tag followed by an empty space.  A search in some services for #ajaxworld does not always return results that contain #ajaxworld09NY.

#Hashtag Thoughts

Using a hash tag for an event is a common practice.  A standard that software developers could understand will help users take full advantage of the power that hash tags provide.  A simple hash tag that identifies the event and its parts should support the ability for user filtering.

What are your thoughts about hash tags and their structure?

What do you think about using twitter and other social media tools during events?

Thoughts about this post

I hope more people will think about putting their content into shareable content objects and leverage the work of others.


Use These Simple Tips to Improve Communications and Connect In Our Social Media Space

What Does An Advertising Book Have To Do With Social Media?

amazon-tested-advertising-methodsTested Advertising Methods by John Caples is packed full of tested communication methods that work.  You might think that it is a little unusual talk about an advertising book while relating it to social media, twitter, blogging, facebook, linkedIn, email and other social networking web sites.  This book allows you to harness years of research from some of the best communicators the world has ever seen.  I have used the advice from this book to increase my audience response rate by over 200%.  The tips in this book has won me kudos from my boss when applying them in my blog posts, news letter articles, emails, and presentations (powerpoint and verbal).  I am not a great writer, I need all the help I can get.  This book taught me proven methods that work.

What If I Am Not Selling Anything?

David Ogilvy, “The Father of Advertising” has been quoted as saying “Put people first, the rest will follow.

I believe that 99% of all communication is selling something. We may not all be selling widgets, but most communications are selling opportunities to discover ideas and strengthen relationships in a very competitive space.  Competition for attention is increasing every day.  People and technology are getting better at filtering data.  Do you want to be filtered?  Connecting with your target audience will help prevent you from being filtered. I know my inbox, RSS reader, Twitter stream, and search results contain lots of important information, but some things get filtered out.

What is a Headline?

  • A Twitter Post
  • A Mobile Phone Text Message
  • A Blog Title
  • The Subject Line in Your Email
  • An Introduction
  • An Opening Remark
  • Presentation Bullet
  • Oh yeah, and ad copy
  • Where 80% of Communication Happens

David Ogilvy Quote: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Why Should I Read Tested Advertising Methods and Apply the Techniques Shared Within?

  • Improves Communications
  • Improves Understanding the Communications of Others
  • Greater Results with Little Extra Effort
  • Connecting with Your Audience
  • Increases Your Web Site Traffic
  • Attracts Quality Twitter Followers
  • Sells Your Point Faster

Buying, reading, and applying the secrets from Tested Advertising Methods is a very small investment for such a huge return.  Buy this book and keep it close because it is jammed packed full of reference material, advice, tips, and examples about improving communications.

What is your favorite tip from improving effective communications?

Do You Make These Common Mistakes In Your Social Media Posts? Learn How To Avoid Them And Connect.

Happy Fav Five Friday!

The Experience

Have you ever found yourself in a check-out line reading those paper and magazine covers?

I try to fight the magnetic attraction of these short phrases, but how can I resist headlines like these:

  • 10 days to a BETTER YOU
  • A Diet Plan That Works
  • Woman gives birth to Alien Baby
  • 6 Secrets to improve Your Sex Life
  • These Tax Tips put Cash In Your Pocket

I was happy about the person in front of me demanding a “price check” while forcing expired coupons on the frustrated cashier.  The magnetic attraction over powered me and I found myself reading all about the “Alien Baby”.  I also purchased a magazine that included tips on 30 minute meals, Rachael Ray is awesome!  This experience got me thinking.

Why Should I Care About Headlines In My Social Media Posts?

  • Connecting to your audience is important
  • Headlines are important
  • People are busy
  • Attention spans are getting shorter

Competition for attention is increasing every day.  People and technology are getting better at filtering data.  Do you want to be filtered?  Connecting with your target audience will help prevent you from being filtered. I know my inbox, RSS reader, Twitter stream, and search results contain lots of important information, but some things get filtered out.

Do any of these social media posts from Twitter stand out?

Social-Media-Twitter

Which post stood out to you?  I liked “Things To Think About To Create A Successful Social Media Campaign“.  I continued the conversation by reaching out and now I am connected and will continue building a deeper relationship with @mrktgeek. I found a lot of very interesting information about social media in her Twitter Stream and her tweets are very well written, which makes it easy for me to understand what her content is about.  I like easy!

Building Relationships With Effective Communications

Twitter Fans To Twitter Followers

Take a look at this Twitter Stream from a writer that knows how to communicate with his target audience.  Do you see a difference in the writing style?  Do any of these posts stand out?

Mashable-Twitter

Which post stood out to you?  All of them stood out to me.  These tweets are from Pete Cashmore (Mashable), he has over 600,000 followers.  These tweets are some of the most retweeted tweets on Twitter.  A “retweet” is the action of other people sharing your tweets on twitter.  I recommend following these tweets at @mashable Do you think you could benefit from having a million or so people helping you with your ideas?

How are these Social Media Posts Different?

  • Well formed and to the point
  • Magnetic Attraction
  • Uses question style well
  • Uses announcement style well
  • Great use of trigger words

Crafting A Headline For A Social Media Post

I am not a great writer, but I wanted to share some information from a very intelligent person that I believe my target audience would find very interesting.  I carefully chose the right words to create a headline for my target audience and submitted a quick post to Twitter.  The target article received over 90 extra views in the matter of a few minutes.  You can review the article for yourself at http://bit.ly/ukZLt

Twitter-WebTechMan

5 + 2 Tips On How To Improve Your Social Media Post

  • Think about your target audience
  • Create a strong headline
  • Include reader trigger words in headline
  • Read your headline out-loud
  • Update your headline
  • Communicate directly to your reader in your headline
  • Create a relationship early in your copy

What is your advice for improving social media posts?

What is your best tip for creating an effective headline?

Please share your tips in the comment section here.

Social Media’s Social Strategy. People putting “Social” into Social-Media!

Happy Fav Five Friday!

Masters of Social Media are putting “Social” into Media while personalities shine!

I am writing this because I realize that sometimes I forget basic social graces when communicating in the social media world.  A few days ago my close friend emails me a message.  A few minutes later she emails me again.  About an hour later she calls me and asks me if I saw her email.  I told her that I thought I saw something in my inbox that looked like it might of been for me from her email address.  The body of the two emails were never addressed to me.  There was nothing toward the top like “Good morning Dan”, “Hello Dan”, “hi dan”, matter of fact, my name was not there at all.  No “Hey, how’s it going?”,  just plowing right into the announcement, like spam mail.  No signature toward the bottom.  I barely pay attention to my email because of social media, especially tools like Twitter.  I believe if it’s really that important, I will get an instant message, a tweet, or a phone call, just like this day.  I am using email less because I am committed to social media.

I am amazed with the people I have met in the social media world

I have the social graces of a backward 12 year old, but I’m learning.  I have surrounded myself with mentors, I read something to improve these skills everyday, and I talk with people to get all the help I need.  Here are some resources that will help you on your successful path to understanding social media.

Fav Five Friday’s Resources for tapping into your personality for improving the social side of social media

  1. Get on the Clue Train! I never get tired of reading this over,  I discover something new every time.
  2. Connect with Warren Witlock @WarrenWhitlock | http://twitterhandbook.com/ He is a great guy and has helped me with some great tips on Twitter.
  3. Connect with Mari Smith @MariSmith | http://whyfacebook.com/She puts “Social” into Social Media.
  4. Connect with Lorelle VanFossen @lorelleonwp | http://lorelle.wordpress.com Take your blogging skills to the next level.
  5. Connect with Chris Brogan @chrisbrogan | http://www.chrisbrogan.com Find your voice in business.

Bonus

If you would like to add social media buttons & badges to your site, then you may want to take a look at these http://www.10e20.com/blog/2009/02/17/ultimate-how-to-social-media-buttons-tools-and-badges-resource/

Bonus Video about being more social

We would love to hear from you, please share your social media experience here.