Tag Archives: Adoption Patterns

Dr.Michael Wu, Ph.D. shares some thoughts about Enterprise Gamification

Social Business Strategy

Dr.Michael Wu (@mich8elwu) has written a series of articles on how to leverage the concepts of game theory and ideas about implementing game mechanics to support a dynamic social business strategy.  He has included some very interesting points about Enterprise Gamification in one of his recent articles.  I recommend reviewing his ideas and insights in “The Future of Enterprise Software will be Fun and Productive“.

I believe Michael made many smart observations and shared several intelligent ideas.  Here is what I wrote as a comment in his latest article on Enterprise Gamification.  I would enjoy hearing your thoughts on how to “Gamify” Social Business and supporting game mechanics in the Enterprise.

Response to “Enterprise Gamification”:


Thanks for taking the time from your busy schedule to share your thoughts on this very important topic.

Your ideas about a Gamification Strategy for rapid adoption of Enterprise 2.0 Solutions to support fluid collaboration will help business leaders avoid creating a platform brick.  A “platform brick” is a solution designed and implemented with very limited collaboration by a small group of people before understanding anything about the culture or business objectives.  This silo approach is usually followed up by a raging river of cash and other valuable resources to drive adoption.  The flow will continue until this river runs dry or when someone is strong enough to put egos aside and start conversations about real collaborative solutions.

I am also puzzled about why most enterprise software developers and vendors don’t collaborate more with leaders in the video game industry.  I believe a background in psychology & sociology will be the new requirement for future enterprise software developers.

Driving Adoption of Enterprise 2.0 Solutions should be a shared responsibility between the players and the platform itself.  Platforms should become more intelligent through the course of user interaction and take the lion’s share of driving adoption.

Q: How much do we need to pay an Intelligent Platform to drive adoption?

A: $0

Q: How many bonuses do we need to pay an Intelligent Platform to drive adoption?

A: $0

Q: How many vacation days, sick days, and perks does an Intelligent Platform need to do it’s job?

A: zero

The thought of investing into Dumb Platforms is dead.

Enterprise Gamification is far beyond it’s due date.

I agree with the idea of implementing game mechanics to embed the role-playing game (RPG) model in Enterprise Platforms for supporting Event-driven architecture (EDA) that leverages the principals of Service-Oriented Architecture (SOA).  This approach can demonstrate “The Strength of Weak Ties” by Mark S. Granovetter, a sociologist now at Stanford University.  The father of Enterprise 2.0, Andrew McAfee (@amcafee) talks about this in “The Ties that Find”.

The exponential value of Enterprise Gamification can be achieved by applying the principals of game theory to players and objects for unlocking the power of collective intelligence.  This collaborative approach to creating game dynamics goes far beyond points & badges for people and things.  This type of model is designed to facilitate the growth of a collaborative culture.  The players (employees) strengthen relationships and leverage resources on their journey of helping the organization accomplish business objectives and achieve their goals.

I am looking forward to hearing more about your ideas.

Thanks for sharing,

Daniel Hudson


The Gamification of Innovation in the Enterprise

“Gamify”, The Future of the Innovation Process

Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes.

“Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change,” said Brian Burke, an analyst at Gartner. “Enterprise architects, CIOs and IT planners must be aware of, and lead, the business trend of gamification, educate their business counterparts and collaborate in the evaluation of opportunities within the organization.” Learn more here.

Enterprise Gamification Trends

Dean Takahashi wrote about this idea on “GamesBeat”, his article and the interesting comments can be reviewed here. Libe Goad and Peter Cohen share their thoughts about Innovation Gamification on ZDNet in this article (see comments too). Eric Caoili and his friends take a deeper look at this topic in, “Analyst: Over Half Of ‘Innovation’ Companies To Adopt Gamification By 2015“. Fans of Government 2.0 and Government Agencies can leverage the concepts of Game Mechanics in their Gamification Strategy, as Jeff Lopez covers in “Click to Participate – Games in Government“.

Beyond Gamification: 7 Core Concepts to Create Compelling Products

Amy Jo Kim (@AmyJoKim) shared 7 core concepts to create compelling products at the Web 2.0 Expo SF 2011. Understanding these 7 core concepts when implementing Game Mechanics within the Enterprise Innovation process is critical. Designers and Developers should already be aware of the core concepts when creating Enterprise 2.0 Platforms. These core concepts with very slight modifications can be reviewed here:

  1. Know who plays a part in your business objectives – design for their social style
  2. Build a system that’s easy to learn and hard to master
  3. Build fun/pleasure/satisfaction into your core workflows
  4. Use Progress Mechanics to “light the way” towards learning and mastery of business goals
  5. Design for Onboarding, Habit-Building, and Elder Game
  6. As employees and partners progress, unlock greater challenges, customization and privileges
  7. Give employees and partners real power via stats, voting, earned roles, & crowd-sourcing

Gamification at Web 2.0 Expo SF 2011 with Amy Jo Kim (ShuffleBrain) Video

Amy explains the core concepts of Gamification in the Web 2.0 Expo video.

Enterprise Innovation Gamification

The Enterprise Strategy of Innovation Gamification in business should be taken seriously by CIOs, IT Managers, and Enterprise Architects. Helping their colleagues, partners, and business associates understand how to leverage the concepts of game mechanics should be a defined goal in their Enterprise 2.0 Strategy Plan. Learn more at “What You Need to Know Before Boarding the Enterprise Gamification Trend Train“.

E 2.0: Enterprise Gamification & the Behavior Engine

Successful Enterprise Gamification

Successful Enterprise Gamification implementation requires today’s leaders to understand and apply the knowledge of behavioral psychology and the lessons from brain science to manage organizational change successfully. “The Psychology of Change in Organizations“, Psychology Today.

Did you see this recent post by Andrew McAfee, “Enterprise 2.0 the Indian Way“? Andy shares this advice, “The more I learn about Enterprise 2.0, the more inclined I am to encourage companies to throw caution to the wind: buy (or build) some well-designed lightweight tools that take advantage of emergence and game mechanics, find a few leaders willing to lead by example, and go live”.

Jim Worth explains how simple features can lead to sophisticated results in “The Upside Down Enterprise Portal“.

The Game of Organizational Change

Way back in the 1990’s I worked with a team that was tasked with helping our organization reach the next level of Capability Maturity Model Integration (CMMI). The goal of this task was to improve each team’s performance and give our organization a competitive edge over similar businesses. My task was to create a “Process Management” Platform. This platform included what I called a “Behavior Engine”. The Behavior Engine included logging identified behaviors and awarding users points for performing tasks within the platform. User points were accumulated by doing things like: logging in, creating new process categories, adding new processes, … Reports were generated for stakeholders from the Behavior Engine to identify key players and their behaviors that were driving the success of our goal. We would interview these key players to discover how we could make things even easier. We would also help all players learn from each other by connecting the key players with the weaker players. Then we had the bright idea to surface the Behavior Engine data through individual and team leader boards, process collections, process improvement ideas, … We quickly discovered that the community could easily accomplish the objectives when they had the right guidance and understood the goal.

Our team got tasked with a new project that involved creating a platform for “Human Resources”. There was a lot of buzz about including the Behavior Engine from the Process Management Platform. We explained that this is not something that you just copy-n-paste, but we did reuse the core code and aligned it with the desired behavior and objectives of this new platform.

I moved on to other organizations and have worked with various teams to create/reface/integrate multiple types of platforms that include virtual meetings, customer relationship management, and Enterprise 2.0 platforms. All of these have elements of game mechanics in the architecture to support gamificaition (These elements can be found by searching your code, database, and logs for the word “points”). Speaking of “points”, the point of this quick story is that there is no “one-size-fits-all” solution for game mechanics in the Enterprise. Each implementation of Enterprise 2.0 Gamificaction is unique according to the business objectives and desired behaviors.

Happy Fav Five Friday!

Fav Five Places

What You Need to Know Before Boarding the Enterprise Gamification Trend Train

Work Better. Play Together? On Enterprise Gamification
Enterprise gamification is a hot concept trending in Enterprise 2.0. It has great potential for benefit (and misuse). Misconceptions create the risk of getting it wrong. Rypple’s Daniel Debow shares very important lessons learned for making it work in this presentation.

Gamification and Its Discontents
This great presentation on gamification by Sebastian Deterding covers: The Idea of gamification, side effects, common confusions and misunderstanings, what can go wrong when adding game mechanics to an interaction, and what gamified applications are missing about games.

Seth Priebatsch: Building the game layer on top of the world
By now, we’re used to letting Facebook and Twitter capture our social lives on the web — building a “social layer” on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the “game layer,” a pervasive net of behavior-steering game dynamics that will reshape education and commerce.

Print Your Own SCVNGR’s Secret Game Mechanics Playdeck
Print Your Own Version of SCVNGR’s Game Mechanics Flash Cards

Cultures and Organizations: Software for the Mind, Third Edition

Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart—when cooperation is so clearly in everyone’s interest. With major new contributions from Michael Minkov’s analysis of data from the World Values Survey, as well as an account of the evolution of cultures by Gert Jan Hofstede, this revised and expanded edition:

  • Reveals the “moral circles” from which national societies are built and the unexamined rules by which people think, feel, and act
  • Explores how national cultures differ in the areas of inequality, assertiveness versus modesty, and tolerance for ambiguity
  • Explains how organizational cultures differ from national cultures—and how they can be managed
  • Analyzes stereotyping, differences in language, cultural roots of the 2008 economic crisis, and other intercultural dynamics

Fav Five Faces

Who is on your “Fantasy Innovation Team” this week?

Here are amazing people that have connected me to new friends and new ideas this week. You might be familiar with “Fantasy Football Teams” , well this is my “Fantasy Innovation Team” this week. I recommend following these smart, creative people on Twitter.

Dad, entrepreneur (co-CEO of Rypple), music fan, and curious person. http://twitter.com/ddebow
Aspiring architect in the cathedral of human understanding. Researcher & designer working on UX, games, gamification & persuasive design. Tweets cc:by-nc/3.0. http://twitter.com/dingstweets
Chief Ninja of SCVNGR! (www.scvngr.com) http://twitter.com/sethpriebatsch
Game Designer, Bass Player, Mom http://twitter.com/amyjokim
Author, Speaker and Expert on Gamification and Game Mechanics. My Book: http://bit.ly/3YITLb & my Blog: http://gamification.co http://twitter.com/gzicherm

Enterprise Gamification Strategy

Enterprise Gamification is the use of game mechanics within Enterprise 2.0 Platforms that improves adoption and strives to encourage users to engage in desired behaviors in connection with business objectives. This technique should be a part of the complete Enterprise 2.0 Strategy. Discover more about game mechanics within Enterprise 2.0 Gamification here “The Enterprise 2.0 Strategy of Gamification“.

Enterprise 2.0: Top 10 Reasons NOT to Use WOA & APIs

Enterprise 2.0 Strategy for Platform Architecture

Intranet vs Internet

The main goal of a winning Enterprise 2.0 Strategy is to facilitate communication and innovation through collaboration.  The Art of Enterprise Architecture in E 2.0 is to unite people and process.  Thoughts on Enterprise 2.0 Architecture include leveraging the principles of Service-Oriented Architecture (SOA) to support Web-Oriented Architecture (WOA).  This type of Internet architecture for the Intranet makes is possible to support Web 2.0 Apps, Gadgets, & Widgets in the Enterprise.  This strategy reduces the number of resources required for the technical part of Enterprise 2.0 Architecture and provides time to focus on Improving Enterprise 2.0 Adoption Through Gamification.

Many organizations today are supporting employee collaboration through Enterprise 2.0 Platforms.  Vendors are also providing Enterprise 2.0 Solutions that include Social Networking features very similar to Facebook and Twitter.  Some organizations and vendors are missing the biggest success factor behind these popular Social Networking Platforms.  The Application Programming Interface (API) of these platforms contributed heavily to their success.  Using APIs to easily link data is the foundation of how the internet works today.  Enterprise 2.0 platforms should provide a great user experience, enable third-party developers and empowers employees to accomplish their business objectives. This can be accomplished with an Enterprise 2.0 solution that leverages Web-Oriented Architecture (WOA) with open, standards-based, non-proprietary API implementations built on web-based RESTful architecture.

Enterprise 2.0: Top 10 Reasons NOT to Use WOA & APIs

  1. We have endless resources and enjoy spending extra money on integration.
  2. We like to spend our bonus money on infrastructure to support bloated code.
  3. We have no desire to support multiple devices.
  4. We have no plans to share information across multiple environments.
  5. We don’t want a platform that can be extended.
  6. We want to pay top dollar for things most get for free.
  7. We don’t support Standards because we enjoy watching our bug list grow.
  8. We believe code should be rigid and not reusable.
  9. We understand the benefits of WOA & APIs, but that’s not the way we do things here.
  10. We feel trendy when talking about OSGI bundles for the Enterprise Service Bus (ESB).

Data.Gov Demonstrates the Power of WOA and APIs

The next-generation Data.gov platform delivers a fantastic citizen experience, enables developers and empowers agencies to accomplish their mission.  See how this is accomplished in this video.

What Does It Mean to API-Enable Data.Gov?

The Web-Oriented Architecture (WOA) of Data.Gov offers an open, standards-based, non-proprietary API implementation built on web-based RESTful architecture. Learn more here [pdf].

Happy Fav Five Friday!

Favorite 5 Places

Forrester: SOA thriving; but interest in ESBs slips A new survey of 2,165 companies, compiled by a team led by Forrester Research’s Randy Heffner, finds that interest in service oriented architecture remains strong, despite today’s emphasis on cloud computing, mobile applications, and social networking …more

Enterprise 2.0 Roll-up: Welcoming Service Cloud 3 and iPad Remember when Chatter first came out? Salesforce.com’s CEO Marc Benioff couldn’t stop talking about how it was just like Facebook. This week that level of social functionality has been extended to Service Cloud 3, the newest iteration of the company’s social …more

5 recommendations for successfully implementing distributed innovation and shared value The real reason for distributed innovation is simply that you can no longer be self-sufficient. You must bring together more and better resources than you can hope to have inside a single organization. This means that distributed innovation models must address how … more

Becoming an Open Leader Two years ago I posted a short post that picked up from an HBR article on leadership flaws.  I posed the question if Enterprise 2.0 initiatives can thrive in environments where toxic leadership reigns.  My first reaction was no, and then I thought about ways to get to yes.  One of the flaws of flawed leadership is the lack of feedback — to gain self-awareness there is a problem in the first place.  Perhaps the feedback loop E2.0 cultures …more

#E2sday: How to Calculate the ROI of Enterprise 2.0 With enterprise social software platforms starting to gain widespread traction, ROI measurements are now becoming possible with early adopter communities. Many companies are looking for a detailed guide on how to measure the benefits of E2.0 …more [infographic]

The Enterprise 2.0 Strategy of Gamification

Improving Enterprise 2.0 Adoption Through Gamification

A Gamification Strategy will Continue to Support Perpetual User Engagement


The Gamification Summit 2011 created a bit of buzz in Enterprise 2.0 circles this week.  This buzz included this great article Trends: 5 Engagement Factors For Gamification And The Enterprise by R Ray Wang, you can connect with him on Twitter at @rwang0

Did you know that Call of Duty: Black Ops generated more than $360 Million Dollars in the first day of sales? Call of Duty: Black Ops is the most beautifully intelligent game I have ever played!  This masterpiece offers amazing game play, stunning graphics, awards, badges, achievements, customization, and takes game mechanics to a whole new level.  Let’s take a look at how we can leverage these success factors for the Enterprise, but first take a look at this funny Call of Duty: Block Ops video.

Call of Duty: Black Ops TV Commercial: “There’s A Soldier In All Of Us”

What is Gamification?

Gamification is the use of game play mechanics for non-game applications, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications.  You can learn more on the Gamification Blog.

How Does Gamification Apply to Enterprise 2.0?


Gamification in Enterprise 2.0 is about Maslow’s hierarchy of needs, a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation.  Most of these needs are met by popular games and should be supported in Enterprise 2.0 platforms to ensure rapid adoption and success.  You will discover some simple methods to “Gamify” your Enterprise 2.0 Platform in this article I wrote last year Game Theory for Enterprise 2.0 Adoption.  That article also includes a few videos about human behavior.  Ideas around the bigger picture of using game mechanics in the Enterprise is coverd in this article Enterprise 2.0 Adoption Patterns: Collective Intelligence.

Gamification Videos & Presentations

The gamification presentations from the Gamification Summit are available to members, but here are a few presentations that will get you thinking differently about using game mechanics in your Enterprise 2.0 Platform to improve user engagement.

Gamification Patterns & Pitfalls

Gabe Zichermann, Gamification Expert and Author discusses some of the main ways that gamification will change your business in this video.

Gamification by Scott Dodson COO, Bobber Interactive


Gamification by Wanda Meloni, M2 Research


Gamification and Its Discontents by Sebastian Deterding


Engagement through Gamification