Social Business Strategy
Dr.Michael Wu (@mich8elwu) has written a series of articles on how to leverage the concepts of game theory and ideas about implementing game mechanics to support a dynamic social business strategy. He has included some very interesting points about Enterprise Gamification in one of his recent articles. I recommend reviewing his ideas and insights in “The Future of Enterprise Software will be Fun and Productive“.
I believe Michael made many smart observations and shared several intelligent ideas. Here is what I wrote as a comment in his latest article on Enterprise Gamification. I would enjoy hearing your thoughts on how to “Gamify” Social Business and supporting game mechanics in the Enterprise.
Response to “Enterprise Gamification”:
Thanks for taking the time from your busy schedule to share your thoughts on this very important topic.
Your ideas about a Gamification Strategy for rapid adoption of Enterprise 2.0 Solutions to support fluid collaboration will help business leaders avoid creating a platform brick. A “platform brick” is a solution designed and implemented with very limited collaboration by a small group of people before understanding anything about the culture or business objectives. This silo approach is usually followed up by a raging river of cash and other valuable resources to drive adoption. The flow will continue until this river runs dry or when someone is strong enough to put egos aside and start conversations about real collaborative solutions.
I am also puzzled about why most enterprise software developers and vendors don’t collaborate more with leaders in the video game industry. I believe a background in psychology & sociology will be the new requirement for future enterprise software developers.
Driving Adoption of Enterprise 2.0 Solutions should be a shared responsibility between the players and the platform itself. Platforms should become more intelligent through the course of user interaction and take the lion’s share of driving adoption.
Q: How much do we need to pay an Intelligent Platform to drive adoption?
Q: How many bonuses do we need to pay an Intelligent Platform to drive adoption?
Q: How many vacation days, sick days, and perks does an Intelligent Platform need to do it’s job?
The thought of investing into Dumb Platforms is dead.
Enterprise Gamification is far beyond it’s due date.
I agree with the idea of implementing game mechanics to embed the role-playing game (RPG) model in Enterprise Platforms for supporting Event-driven architecture (EDA) that leverages the principals of Service-Oriented Architecture (SOA). This approach can demonstrate “The Strength of Weak Ties” by Mark S. Granovetter, a sociologist now at Stanford University. The father of Enterprise 2.0, Andrew McAfee (@amcafee) talks about this in “The Ties that Find”.
The exponential value of Enterprise Gamification can be achieved by applying the principals of game theory to players and objects for unlocking the power of collective intelligence. This collaborative approach to creating game dynamics goes far beyond points & badges for people and things. This type of model is designed to facilitate the growth of a collaborative culture. The players (employees) strengthen relationships and leverage resources on their journey of helping the organization accomplish business objectives and achieve their goals.
I am looking forward to hearing more about your ideas.
Thanks for sharing,