Category Archives: Social Media

Seth Godin asks, “Are You Indispensable?”

Are You Indispensable?

How to Become a “LinchPin”

A linchpin, as Seth Godin describes it, is somebody in an organization who is indispensable, who cannot be replaced.  You can learn more about how to become a linchpin in Seth Godin’s book, Linchpin: Are You Indispensable?  Get it from Amazon now and save over 40%.

Grasp your opportunity to change through interaction

Seth Godin shares several quick tips on how to seize opportunities to change in this video about becoming indispensable.

Becoming a Linchpin

Emotional labor in sixty seconds

Digging deep inside you and producing an idea that scares you.” is just a small part of this video by Seth.

Cupcakes, Linchpins & Lizard Brains

I met a lot of new friends and caught up with some old friends at the  “Cupcakes, Linchpins & Lizard Brains” event hosted by Debbie Weil (@debbieweil ).  This was a very fun and informative event, which Debbie did an outstanding job of organizing.

I had to get my picture with this guy, he looks so much like Seth

Seth Godin, Me, &  Jennifer Berk
Robert, Me, & Jennifer Berk

Everyone’s an Artist

Debbie had several guest speakers and they shared some great tips on how to be indispensable.

Christopher Dorobek | @cdorobek

“Allow for mistakes”

“Try something new”


Jennifer Berk

“Don’t wait”

“Take on new things”


Mike Jolkovski

“Ask WHY more often”

“Be present”


Susan Harris

“Make it fun”

“Be indispensable”


Shashi Bellamkonda

“Strive to Learn”

“There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.” ala JFK


Justin Thorp

“Stay Hungry!”

“Find new passions”


Debbie Weil | @debbieweil

This is my favorite photo.  I think this pictue of Debbie shows the feeling of someone in the center of their passion.  This is the “sweet spot” of being a Linchpin.  I recommend subscribing to her blog  You will also find plenty of priceless advice, tips, & insights, that you can use right now, in her “Corporate Blogging Book“.

Thank you Debbie, for another great gathering!


UPDATE: Presentation Videos are now available at:

Six Linchpins Speak at Midsummer Madness Sweets and Tweets (Hat Tip Seth Godin)

Chris Brogan | @chrisbrogan

A video review of the Linchpin book by Seth Godin.

Seth Godin’s Road Trip

You can learn more about Linchpins and Lizard Brains by attending one of Seth’s events during his 2010 Road Trip.

You don’t need more data

What you might need, though, is a different way of seeing, an immersion in an alternative approach to:

  • creating work that matters
  • spreading ideas
  • interacting with people online
  • approaching the digital world with generosity
  • realizing that small things have more leverage than ever before
  • and being surrounded by others on the same path who will inspire you to do even bigger things.

Learn more and find out how you can get your tickets here.


Top 10 Takeaways from @ev’s Twitter #TED Talk

Twitter CEO Evan Williams @ev on Twitter #TED

The Art of Listening and Enabling

Evan Williams @ev, the CEO of Twitter gives a TED Talk about Twitter.  In the birthing room of ODEO, Twitter is born from Jack Dorsey’s @Jack idea of sending status updates.  Evan covers many fundamental keys to success in this video.  Thanks to Dr. Harish Kotadia @HKotadia for bringing this to my attention.

Top 10 Takeaways from @ev’s Twitter #TED Talk

  1. Listen to your inner voice (Follow your hunches)
  2. Listen to your colleagues
  3. Listen to your audience/customers/clients
  4. Expect the unexpected
  5. Adapt to customer/client needs
  6. Create a system that enables others to build upon
  7. Application Programming Interface (API) enables creative interactions
  8. More Good Things happen when you enable connections & collaboration
  9. Never assume what’s Next
  10. Understand culture/market Trends

Twitter, Social Media, & Hashtags For Events, Meetings, Presentations, & Bloggers

How to use Twitter and other Social Media Tools to engage your audience

The World Wide Web is connecting people and things faster than ever.  The use Twitter, Blogs, Social Media, Mobile Media has become part of main stream culture.  You can leverage the power of your audience and new media to build exponential value into your existing efforts.

The Three Points of View for an Event

  • Audience
  • Speakers
  • Event Coordinators

Three Thoughts About Events

  • How Event Coordinators Can Make Their Job Easier
  • How Speakers/Presenters Can Make Their Job Easier
  • How The Audience Adds Value

Events 2.0

Events are much more interactive now.  The trend for events is similar to the trend we see in how people use the Internet.  Web 1.0 (Mostly one-way communication) to Web 2.0 (Very interactive with at least two-way communication).  People are working together now, more than ever.  The current economic conditions and busy lifestyles creates a condition that leads us to doing more with less.  People are smart and will spend their time and money where they see the most value.  Adding more value is key to success.

Social Media Tools

Twitter: “Just-In-Time” Communications

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick rich text messages.  Twitter messages are available through mobile devices, web services, and third party applications. Conversations can be connected by the use of a hash tag.

Twitter: Micro Blogging

ParaTweet: Engage audience and speakers

Paratweet Supports Speakers interacting with the audience through live or delayed Q&A and spreads user generated conference info.  This tool supports filtering. view can be filtered by the event hash tag.


Twitterfall: A tool to help display questions/conversations on stage

Twitterfall is a way of viewing the latest ‘tweets’ of upcoming trends and custom searches on the micro-blogging site Twitter. Updates fall from the top of the page in near-real-time. Views can be filtered by hash tags.


Free WordPress Blog: Blogging service for your online journal

You can get a blog started in less time than it takes you to read this sentence. All you need is an email address. You’ll get your own address (like, a selection  of great free and customizable designs for your blog (we call them themes), 3 gigabytes of file storage (that’s about 2,500 pictures!) and many other great features. You can blog as much as you want for free, your blog can be public to the world or private for just your friends, and premium features are completely optional. Event related posts can include event hash tag in title & body so others can find the extra content by a simple search.

WordPress: Blogging Software - SaaS

Google YouTube to share your event and presentation videos

Google YouTube allows people to easily upload and share video clips on and across the Internet through websites, mobile devices, blogs, and email. Event related videos can include event hash tag in title & description so others can find the extra content by a simple search.

Google: YouTube

Google YouTube example: Service Oriented Architecture-SOA

Slideshare automatically converts your presentation into sharable content for social media

Upload and share your PowerPoint presentations and Word documents on SlideShare. Share publicly or privately. Add audio to make a webinar. Event related presentations can include event hash tag in title & description so others can find the extra content by a simple search.

Slideshare: sharing presentations

Slideshare example from #ajaxworld 09 NY

Yahoo Flickr to share photos/videos of people, ideas, and information from your events

Event related photos/videos can include event hash tag in collection title, tag, & description so others can find the extra content by a simple search.

Flickr photo sharing site

Yahoo Flickr example from #ajaxworld 09 NY

How The Audience Adds Value

People are going to talk about the event and the speakers.  Most of these conversations will take place on the web in the form of social media.  The current trend of using Twitter and mobile devices during an event opens new opportunities.   Giving the audience resources to use in these social media channels will benefit everyone.  A simple resource could be a hash tag (a key word that identifies the event ex:#web30), more on this later.  Additional resources could include content that people could simply copy and paste into their blogs, twitter posts, and other created media that adds value.  Twitter offers the ReTweet function.  Google YouTube, Slideshare, & Yahoo Flickr offer copy/paste code for bloggers.  Most of these tools also have APIs that will support Mashups.

Resources on how to use Social Media for Events and Meetings

About Hash Tags

Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They’re like tags on Flickr, only added in-line to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.

Using Hash Tags For Events

Additional Social Media Resources Related to Twitter

  • Tweetboard is True Twitter Conversation for your website:
  • TweetGrid gives bloggers and web site owners the ability to include event related widgets in their pages:
  • EventVue provides easy-to-use social networking tools that help your attendees get the most out of their networking experience at your event:

Experiments with #hashtags

The hash tag for AJAXWORLD 2009 New York was #ajaxworld.  This event spanned more than one day and had several sessions across multiple tracks.  This event also happens annually.  I would think the annual hash tag would be something like #ajaxworld09.  This event also happens in multiple locations within one year.  I would think the hash tag would now look something like #ajaxworld09NY.

Here is what we have so far:

  • #ajaxworld: What
  • #ajaxworld09: What When
  • #ajaxworld09NY: What When Where

I would think that this type of structure easier and I would still have space within my 140 characters to add value.  That would be difficult if I had to include “#ajaxworld #2009 #NewYork #RIA #SOA #iPhoneDevSummit“.

Now we have “what”, “when”, and “where”, I am thinking about how to identify the tracks and sessions.  Track 04 was dedicated to iPhone Developer Summit.  Seems like the hash tag for that track at this event would be #ajaxworld09NY04.  This hash tag would allow people to monitor the iPhone Developer Summit Track of AJAX WORLD during 2009 in New York. The hash tag could also be used to tag related resources for current or future review.

What about the session part of the event matrix?

I would think that session 05 of the iPhone Track on the second day would look like #ajaxworld09NY040502.  This would identify the “iPhone Development in an Enterprise Environment” session that took place on the second day.

Ideal hash tag structure:

#{What}{When}{Where}{Topic}{Details}{Time} Most hash tag users seem to use a two digit number for the year, which makes me think about also using two digit numbers for Topic, Details, and Time.  This type of structure will support an event with upto 99 Topics through 99 sessions across 99 days.  Events that go beyond these limits would be broken up into multiple events.

Searching on #hashtags (This does not work on all services)

  • #ajaxworld: return everything about ajaxworld
  • #ajaxworld09: return everything about ajaxworld in 2009
  • #ajaxworld09NY: return everything about ajaxworld in 2009 New York
  • #ajaxworld09NY04: return everything about ajaxworld in 2009 New York related to the iPhone Dev Track
  • #ajaxworld09NY040502: return everything about ajaxworld in 2009 New York related to the iPhone Dev Track on iPhone/E 2.0

The current twitter tools seem to search for the hash tag followed by an empty space.  A search in some services for #ajaxworld does not always return results that contain #ajaxworld09NY.

#Hashtag Thoughts

Using a hash tag for an event is a common practice.  A standard that software developers could understand will help users take full advantage of the power that hash tags provide.  A simple hash tag that identifies the event and its parts should support the ability for user filtering.

What are your thoughts about hash tags and their structure?

What do you think about using twitter and other social media tools during events?

Thoughts about this post

I hope more people will think about putting their content into shareable content objects and leverage the work of others.

See How You Can Change The World Now

Change is Good

dawncostaricaHello, I am really glad to see you here today. I wanted to share something from my heart that has stirred my soul.

Twitter and the rest of the web is buzzing about the Enterprise 2.0 Conference in Boston starting June 22, 2009. A lot of amazing people gathered in Washington DC for the Government 2.0 Summit, Platform For Change. Good people are doing incredible things that are changing the world as we know it. We have embarked on a journey of global transformation.

The Magic of Change

book_thebluesweaterWe seem to spend a lot of time talking about adoption rates and ROI when working with organizations and people using Enterprise 2.0 tools. I have found countless sites with fancy charts and graphs along with endless text explaining the value of these technologies in the Enterprise. I have also helped many people in a wide age range with various backgrounds learn about and use Social Media. Enterprise 2.0 is different than Social Media, but people are the same when you relate to them in ways that transcends age and background. I have not met anyone that wants to do things the harder way. Life and work is easier when we have fluid communication and collaboration. Real relationships and understanding current culture will clear the path to transformation.

Today I was reading Peter Kim’s Blog and found this amazing book review presentation he created for “The Blue Sweater” Take a look.

I wanted to share some key points from Peter without the details because I want you to visit his site.

  • We all have choices
  • Meaningful results take time
  • Things change

Do You Make These Common Mistakes In Your Social Media Posts? Learn How To Avoid Them And Connect.

Happy Fav Five Friday!

The Experience

Have you ever found yourself in a check-out line reading those paper and magazine covers?

I try to fight the magnetic attraction of these short phrases, but how can I resist headlines like these:

  • 10 days to a BETTER YOU
  • A Diet Plan That Works
  • Woman gives birth to Alien Baby
  • 6 Secrets to improve Your Sex Life
  • These Tax Tips put Cash In Your Pocket

I was happy about the person in front of me demanding a “price check” while forcing expired coupons on the frustrated cashier.  The magnetic attraction over powered me and I found myself reading all about the “Alien Baby”.  I also purchased a magazine that included tips on 30 minute meals, Rachael Ray is awesome!  This experience got me thinking.

Why Should I Care About Headlines In My Social Media Posts?

  • Connecting to your audience is important
  • Headlines are important
  • People are busy
  • Attention spans are getting shorter

Competition for attention is increasing every day.  People and technology are getting better at filtering data.  Do you want to be filtered?  Connecting with your target audience will help prevent you from being filtered. I know my inbox, RSS reader, Twitter stream, and search results contain lots of important information, but some things get filtered out.

Do any of these social media posts from Twitter stand out?


Which post stood out to you?  I liked “Things To Think About To Create A Successful Social Media Campaign“.  I continued the conversation by reaching out and now I am connected and will continue building a deeper relationship with @mrktgeek. I found a lot of very interesting information about social media in her Twitter Stream and her tweets are very well written, which makes it easy for me to understand what her content is about.  I like easy!

Building Relationships With Effective Communications

Twitter Fans To Twitter Followers

Take a look at this Twitter Stream from a writer that knows how to communicate with his target audience.  Do you see a difference in the writing style?  Do any of these posts stand out?


Which post stood out to you?  All of them stood out to me.  These tweets are from Pete Cashmore (Mashable), he has over 600,000 followers.  These tweets are some of the most retweeted tweets on Twitter.  A “retweet” is the action of other people sharing your tweets on twitter.  I recommend following these tweets at @mashable Do you think you could benefit from having a million or so people helping you with your ideas?

How are these Social Media Posts Different?

  • Well formed and to the point
  • Magnetic Attraction
  • Uses question style well
  • Uses announcement style well
  • Great use of trigger words

Crafting A Headline For A Social Media Post

I am not a great writer, but I wanted to share some information from a very intelligent person that I believe my target audience would find very interesting.  I carefully chose the right words to create a headline for my target audience and submitted a quick post to Twitter.  The target article received over 90 extra views in the matter of a few minutes.  You can review the article for yourself at


5 + 2 Tips On How To Improve Your Social Media Post

  • Think about your target audience
  • Create a strong headline
  • Include reader trigger words in headline
  • Read your headline out-loud
  • Update your headline
  • Communicate directly to your reader in your headline
  • Create a relationship early in your copy

What is your advice for improving social media posts?

What is your best tip for creating an effective headline?

Please share your tips in the comment section here.