Gamification Master Class Videos

Gamification Master Class

with Gabe Zichermann

Game Design Thinking can improve engagement, loyalty and strengthen communities. Gabe Zichermann delivers innovative strategies derived from multiple leaders in the field of Gamification in his “Gamification Master Class video collection. The “Implementation, Agile Processes & Gaming the System” section is worth the total cost of the complete video collection. This segment about “Engagement Loops” and “Gaming the System” will help you think differently about the “User Experience. The strategy outlined within these two topics can save people and organizations a tremendous about of time and money. Investing less than $100 dollars on this collection of Gamification Strategy videos can help you and your team improve the odds of achieving the desired goals from your systems and services.

How can game mechanics and game design help you deliver an engaging, sticky and viral experience to your customers?   Gamification expert Gabe Zichermann [@gzicherm] uses this collections of videos to show you how to take advantage of gamification—the secret ingredient that’s fueled the success of Foursquare, Nike, Groupon, and many other websites.  These videos demonstrate the design strategy and tactics you need for integrating game mechanics into any kind of consumer-facing website or app, whether new or existing.  Learn more here, “Gamification Master Class Videos”.

Gamification Promotional Video

Gamification Master Class Collection

The content in this collection is professionally presented in the following sections:

  1. Introduction to Gamification: Gamfiication is radically changing businesses both large and small, in industries as diverse as healthcare, education, software and travel. In this introduction, well lay out some thought exercises and overarching structure to help us tackle this design process. Well also define gamification for the purposes of our work together.
  2. Foundation & Basics: How do we leverage gamification and its key elements? In this section, well explain what the basics of gamification are – and arent – and what kinds of problems can be solved with these exciting techniques. Well also look at why gamification is receiving such attention today, how to measure engagement, and how others have leveraged it in their business.
  3. Player Motivation: Because gamification is at the intersection of motivational design, game design and human psychology, its critical to understand what drives people to play and engage with complex systems. That understanding underlies everything we design and build. Why do players choose to dedicate so many hours and dollars to the pursuit of challenges? Well pull together relevant theory and practice here to shed light on what drives all of us.
  4. Player Types: In his famous taxonomy of players, Richard Bartle outlines a series of player motivations and types (Achiever, Explorer, Socializer, Killer) that help us understand the canonical players and what kinds of behavior to expect. This also helps us start to shape our reward and incentive design. Well also complete exercises designed to help us think about our target players and how to motivate them.
  5. Progression to Mastery: One theory of user engagement with complex systems is that they seek mastery – the sense of fulfillment and achievement from getting control over the world around them (or their internal state). In Progression to Mastery, well explore the stages of mastery and how to apply these to your product, service or idea.
  6. Be the Sherpa: If you want to build gamified systems that scale and create long-term engagement, you need to align yourself with your users progression to mastery, design a system they can follow, and be their sherpa throughout the process. In this section, well tackle that idea and how you can build design the feels natural and challenging at the same time.
  7. Point Systems: In the first of our game mechanics sections, well look at point systems – the most important of all. They are present in almost all gamified designs – even if they arent always presented to the user. Well look at five different kinds of point systems and how they can be leveraged to create engagement, and work on one of the core exercises that frame a gamified project – point assignment.
  8. Levels: How we mark progress is critical – and levels are one of the most commonly used techniques. They take many forms in gamified systems, but in this section well explore the most common designs for levels and work through a model for designing levels that drive user behavior in your system.
  9. Leaderboards: Controversial but powerful, leaderboards are used in most systems with an element of competition. When are they appropriate in your design, and what are the latest/greatest techniques for turning the leaderboards of old into the motivational powerhouses of the social era? Find out in this section.
  10. Badges & Customization: Badges may be loved and hated – but they are elemental techniques that exist in the world outside of games and have for centuries. While theyve taken center stage in most gamified designs, theyre typically not enough for most interactions. Find out how to make the most of badges by looking at great and weak patterns to develop your own badging system. Well also take a look at customization and some of the challenges in desinging for it.
  11. Onboarding: You may not know it, but the first minute of your users experience with your product, service or brand is critical. Games have developed highly refined ways of turning that first minute into powerful training and reinforcement tools that can create long term engagement and loyalty out of the gate. Find out how these exciting techniques can be used in your business in this section that explores onboarding from the inside out.
  12. Challenges & Engagement Loops: Most products, services and ideas benefit from virality. Gamified designs take virality and embed it intrinsically into the design of the system. In this section, well explore the classic viral loop and how to apply it to your environment. Well also look at challenges and how successful games leverage them to drive and reinforce user behavior.
  13. Implementation, Agile Processes & Gaming the System: One of the most common concerns about gamification is that users will game the system to gain unfair advantage or rewards. While we have reason to be concerned, this section shares a simple rubric that can be used to clarify the approach to systemic protection that maximizes consumer engagement. Well also look at implementation concepts, including how to meld agile with gamification design.
  14. Technical Consideration & Next Steps: Finally, well concern ourselves with a few key technical considerations, including vendor analysis and recommendations for how best to proceed.

Reviews

“good value for some outside the box brain food” – John Brady

“Gabe does a very good job at explaining Gamification with real live examples and exercises after each lesson” – Yousuf

“Gamification Master Class is a top-notch, three-hour introduction to an exciting movement in software design and marketing” – Aaron Sumner

Bonus

The purchase of “Gamification Master Class Videos” includes bonus material and a mini-workbook that help you achieve meaningful engagement.

 

Social Media Matters: Blogs, Facebook, & Twitter

Blogs, Facebook, & Twitter

A Social Media Strategy Story

A few weeks ago, I met with some people from a local organization to discuss how to use the web and social media to share some of their stories.  The goal of phase 1 was to connect with others and obtain good placement in search engine results from Google, Bing, and Yahoo.  Here is the situation:

  • Little Time
  • No Money
  • Minimal Tech Skills

A quick analysis of the situation lead us to Google Blogger, Facebook, Twitter, and the creation of Children of Humble School Africa Blog.  Most of the people in the organization were already familiar with these Social Networking Services.  These Social Media tools are free and can be activated in minutes.  These tools don’t require a Computer Science degree to use, in fact they are simple enough to be used by a child, grandparent, or anyone in-between.

Social Media Gets Results

Using Social Media to share stories and connect with others has a positive effect in top search engines.  Here are the results after 14 days.

Google: Search Engine results for our site after 14 days was top four results out of 13.2 Million.

 

Google: Search Engine results for our site after 14 days was the top result out of 29.2 Million.

 

Bing: Search Engine results for our site after 14 days was two of the top four results out of 4.2 Million.

 

Yahoo: Search Engine results for our site after 14 days was two of the top four results out of 4.3 Million.

 

Social Media for Small Businesses & Non-Profits

The Social Business of Web 2.0

Once upon a time, the power to reach out and connect with others beyond your local community was reserved an exclusive group of people.  Social Media extends this ability to all people and bursts open the door of new opportunities.

Google Blogger

I was not as familiar with Google Blogger compared to other types of Social Media tools, but was pleasantly surprised at how easy it was to get started.  The ability to integrate other social media is also very simple.

Blogger is a web-based tool that helps you publish to the web instantly – whenever the urge strikes. It’s the leading tool in the rapidly growing area of web publishing known as weblogs, or “blogs.”  Google Blogger gives you a way to automate (and greatly accelerate) the blog publishing process without writing any code or worrying about installing any sort of server software or scripts. And yet, it still gives you total control over the look and location of your blog.  Details on how to get started are available in this video.

Web Gadgets, Widgets, & Apps

There are countless gadgets, widgets, and apps to support social media integration.  Some of these for Facebook, Twitter, LinkedIn, and other Social Networks can be found in these collections, “25 Great Blogger Widgets“, “Google Gadgets Directory, Collection of Google Blogger Plugins, and people can easily create their custom social gadgets with the Google Blogger API.

Mobile Device Support

The ability to support displaying your content in “app-like” format on multiple mobile devices at the flip of a switch is one of the main strengths of this free service.

Photo Walls

You can also add interactive photo walls to your blog, created with pictures from Facebook, Picasa, Flickr, YouTube, and RSS.  You can share these photo walls on web sites, blogs, Facebook, Twitter, Blogger, WordPress, and more.  You can create and share amazing photo walls for your web sites and blogs using Cooliris.

Social Media Engagement

The Children of Humble School Africa Blog with Social Media integration is just a tiny example of the real possibilities.  There are many great people that share helpful tips about how small businesses and non-profits can leverage the power of social media. Some of these very talented people include:

[twitterusers @goodlaura @scedmonds @JessicaNorthey @Philanthropy @kanter @rosettathurman @briansolis @2morrowknight @chrisbrogan]

 

What if the Christmas Story Happened Today with Social Media?

How Social Media Could Tell the Christmas Story Today

The technology available to us today is amazing!  See how Social Media, web and mobile could tell the story of the Nativity.  This video shows the Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon, …

Merry Christmas & Techy New Year!

Free Social Media Monitoring With Twitter & Google Maps

How To Use Google Maps & Twitter to Monitor Social Media

flickr_la-magia-in-un-soffio

Monitoring Social Media Channels for real-time conversations by topic and location is an important part in the overall strategy of any business.  The evolution in human behavior shows us people share information faster and more feely than ever before.  A large contributer to this trend is lower barriers in communication and collaboration.  The explosive growth of Social Networks and the mobile market continue to fuel this trend, giving people the freedom to express themselves whenever and where ever they are.  These new sources of information gives us the ability to tap into the Collective Intelligence that is created when crowds of people are sharing information about a common topic within a targeted location.

Let’s take a look at a simple example.  Shelly Jones is opening a Pizza shop in the Washington, DC area and she wants to use her social media skills to connect with new customers in the area.  She has a facebook account and a fan page for her business.  Her friend suggested she should also create a Twitter account and is willing to help her create a simple web site for her business.  Shelly gladly accepts the suggestions and help because she does not have much money and knows nothing about HTML, CSS, or any of that other geek stuff.  Shelly and her friend discovered how to use Google Maps and Twitter to find potential customers in the area.

How to Use Google Maps to Get Lat and Long of a Location

Google Maps provides a very simple method of getting Latitude and Longitude of a location.

  1. Search for location by name at http://maps.google.com
  2. Right click in map to display the context menu and select “What’s here?”

Google Map with Context Menu

A green arrow will appear on the map, which will display the current area’s lat & long when you pass your mouse over.

Google Map with lat & long

The lat & long (geocode) is now also displayed in the Google Map Search Box.

  1. Copy the lat & long from the Google Maps search box.

Google Map Search


How to Use Twitter to Find People by Topic and Location

Twitter is a large Social Network that also provides amazing tools to help you connect with people in your area.  One of these tools is Twitter’s Advanced Search http://search.twitter.com/advanced You can use the Advanced Search tool at Twitter to discover many interesting people and conversations.

  1. Go to Twitter’s Advanced Search http://search.twitter.com/advanced
  2. Enter your key words

Twitter: Advanced Search

Copy your Geocode from Google Maps into “Near this place” and press “Search”.

Note: Geocodes instead of location names seems to get better results.

Twitter: Advanced Search - geocode

Twitter Results Matching Topic and Location Criteria

Twitter Results by topic and location

You can page through these Topic/Location Twitter Results using the navigation toward the bottom of the Twitter Advanced Search page.

Twitter Results: paging

Shelly could also expand her search to include “pizza or pasta or sub”.

Twitter Results by topic and location

Shelly could see most of these people were attending college at a nearby campus and others were were working in offices close to her business.  She connected with a few students and wished them luck on their final exams.  She also started some conversations with people working down the street.  Some people were plesently surprised to discover that her pizza shop was just a few doors down and came in for lunch.  Shelly also did a quick analysis of this information, identified a handful of influential people and invited them to have some free pizza if they were willing to listen to a business proposition.  Later that week Shelly had pizza with a half dozen people that were willing to help her promote her business.  The students told their friends on Facebook and Twitter how good the pizza was and also took some of the pizza shop flyers to post around campus.  One of Shelly’s new friends works at a hotel two blocks away and he arranged to have a pizza shop flyer palced in every room.  Shelly enjoys staying connected with her community by using Social Networks like Twitter and Facebook.

Happy Fav Five Friday!

Beyond Social Network/Media Listening

Organizations should have an engagement strategy that aligns with their business objectives.  Fortunately there are plenty of tools and resources to help you with your Social Media efforts.  Here are a few, but please feel free to share your favorites.

Fav Five Places

Radian6

Listening is just the beginning. Businesses need to measure, analyze, and report on their social media efforts. They need to engage. They also need the tools to engage with their communities online. Radian6 provides the ability to do it all, and to incorporate all the areas that social media ought to touch: customer service, sales, public relations, marketing, and management. Learn more here.

10 Social Media Monitoring Tools to Monitor Your Brand’s Performance And Results

Social Media Revolution has more to do with the change in the online behavior rather than the emergence of twitter and facebook. Today, people are more open to expressing their opinions online and debating over it. People are more open to sharing news, information and every other aspects of their lives. As a result, social media has become a great platform for market research and trend watch. Learn more here.

The Sharpest B2B Social Media Monitoring Tools in the Shed – Part II

Tools for an Effective Social Media Strategy.  Learn more here.

35 Essential Social Media & Tech Resources for Small Businesses

As this year begins to wrap up and businesses start preparing big plans for 2011, we expect social media and technology innovations to be a bigger part of small business digital budgets. To spark a bit of creativity and help get that process rolling, Mashable has gathered 35 of their most useful small business posts from the past few months to make sure businesses are in the digital know.  Learn more here.

Twitter Developers

Create cool applications that integrate with Twitter.  Learn more here.

Fav Five Faces

Who is on your “Fantasy Innovation Team” this week?

Here are amazing people that have connected me to new friends and new ideas this week. You might be familiar with “Fantasy Football Teams” , well this is my “Fantasy Innovation Team” this week. I recommend following these smart, creative people on Twitter.

wileyccoyote-twitter Dir of Digital Mktg for @INgageNetworks| Blogger for iMediaConnection.com | Runner | Maker of Super Special Pancakes | All-around Awesome Mom | TMI SMU UTD Grad http://twitter.com/wileyccoyote
iPayStation-twitter Nucleus is a modular, multipurpose, PCI-certified platform, enabling merchants to provide a personalized experience for their customers with integrated CRM … http://twitter.com/iPayStation
sdarine-twitter Passionate marketer & traveler, dabbling in professional translation, copywriting & amateur photography. Firm believer in SEO, wishful thinking & chocolate. http://twitter.com/sdarine
timekord-twitter IT Manager in Education – Interested in the intersection of Technology, Society & Culture http://twitter.com/timekord
RLavigne42-twitter “Seasoned GenX Leader Capable of Leveraging the Technically Savvy GenY Knowledge Worker” Focus: Enterprise 2.0, Social Media, Social CRM, and Personal Branding http://twitter.com/RLavigne42
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