Category Archives: Gamification

Using game mechanics to gamify social business results.

Gamification Game Plan for Reducing Cost of Employee Turnover

idea flickr pachytime 2450230567

Human Resources Gamification

Reducing High Cost of Employee Turnover

One day I was having lunch with some of the management team of our human resources department and was shocked to discover the outrageous cost of employee turnover.  This information lead me to performing some additional research on the issues and the organization’s culture.  A few days later I was invited to give a presentation on my ideas about possible solutions.

I presented an idea about a new platform to facilitate connecting employees to support fueling innovation.  I called this platform “Mentor Match”, some of my colleagues laughed at me when I compared this new platform to a dating web site.  More of them grumbled when they saw things like “favorite sport teams, places, books, movies, …” in the employee profile mock-ups.  I just explained that we are not a factory of robots, but an organization of human beings.  Our goal here is to provide people with the seeds of initial interaction for growing meaningful relationships.  The mentor feedback loop, leaderboards, education, skills, and recommendation engine won them over.  A new platform was born.

The game mechanics and gameful design used in this solution supports the concepts of gamification.  I believe real gamification success is achieved when interactions continue beyond the platform.  These interactions included mentoring circles, speed mentoring events and employees creating lasting friendships supporting emotional bonds and psychological connections to the organization. This was created on the REAL foundation supporting the Pillars of Purpose.

The REAL Foundation

Supporting the Pillars of Purpose

Small things can make a huge difference. Do you believe the words “who” and “how” have the same letters by accident? How solutions solve problems is not possible without the letters from the word “who”. The R.E.A.L. Foundation helps us discover “how” by focusing on “who”. R.E.A.L. was inspired by Rob Forbes’ works in “Design & Culture“.

Relationships
Engagement
Attitude
Listening

 

Social Business Gamification

Unlocking the Power of Meaningful Engagement

Today’s smart business owners are applying this same type of strategy to strengthen relationships with customers, clients, & partners.  They now  have the opportunity reach beyond Twitter Followers, Facebook Fans, and other Social Media channels to harness the power of meaningful engagement.  Many name brands are achieving new levels of engagement with Social Business Gamificaiton.  Business owners can use services provided by several big players in the gamificaiton market to step up their customer relationship game.

Rypple combines the best qualities of social software with a new approach to performance management-one that empowers managers and their teams to learn faster and perform better.  Rypple is based on 50+ years of behavioral science, focusing on what really keeps people passionate about their work.

Badgeville, The Social Loyalty Platform, makes it easy for business leaders, smart marketers and innovative technologists to increase user behavior and conversions with proven techniques from social gaming.

Bunchball’s Nitro platform drives participation, engagement, loyalty and revenue for customers including Syfy, USA Network, Hearst, Meredith, NBC, Comcast, Victoria’s Secret PINK, Resource Interactive, Exent, LiveOps, Warner Bros. and Hasbro. Brands, publishers, employers and CPG companies use the Nitro gamification platform to create compelling, meaningful and enjoyable experiences for their users.

BigDoor helps web publishers, marketers and developers grow and engage their communities.  They offer a cost-effective, flexible and easy to use suite of tools to quickly build game mechanics into your online experiences and applications.

Cloudcaptive provides Social Business Gamificaiton services and products.

UserInfuser offered by Cloudcaptive, is an open source platform that provides customizable gamification elements designed to increase user interaction on websites.  The project involves badging, points, live notifications, and leaderboards. Additonally, the platform provides analytics to track user participation.

AppFusions is an engineering consultancy of experts creating implementations, solutions, connectors.  They have Social Business Strategy consultants and specialists around the world that are ready to help you with your Gamification needs.  The friendly professional people at AppFusions can help, contact AppFusions today.  You can also catch up with Ellen Feaheny (CEO of AppFusions) on Twitter at: @ellenfeaheny

Gamification Strategy

Your Gamification Strategy should compliment your Social Business Strategy.  Developing well defined goals along with an understanding of your audience will improve your levels of success.  The magic of gameful design, the social science of game dynamics, and the implementation of great game mechanics will help you achieve desired results when coupled with a long-term business strategy.

Additional Gamificaiton Resources

Please feel free to share your gamification resources and ideas here.

 

Driving Engagement in Social Business with Gamification

The Social Science of Engagement

The Business Game Plan for Building Loyalty & Achieving Goals

active-listening_flickr-orvalrochefort-2833657673

Social Business Gamification

Today’s successful organizations are leveraging behavioral economics with a palette of game mechanics to create new types of user experiences that drive real engagement.

Social Business Gamification is the social science art of facilitating the desired behaviors of all players.  Deeper levels of engagement can be achieved through the practice of active listening.  The rewards are limitless when organizations satisfy the needs of their clients, partners, fans, and potential customers.  This type of social business strategy starts with understanding the culture of their target audience along with defining clear goals and objectives that support the concepts of design thinking.  The Harvard Business Review article about Design Thinking by IDEO’s Tim Brown is available for download as pdf here.

Rajat Paharia, Founder of Bunchball shares many very interesting points about how business owners can leverage Game Mechanics in Gamification to create deeper relationships through engagement.  He shares his thoughts on how new ways of Active Listening (through actions) can transform fans into loyal customers. Rajat describes learning about understanding how to connect with customers and what motivates clients. He makes an interesting point about the difference between points and credits.   He goes on to say business owners believe 50% of their advertising money is being wasted, but they don’t know which 50%.  Additional insights about Gamification by Rajat Paharia are available in this video.

Top 5 Keys to Successful Social Business Gamification

  1. Seek first to understand
  2. Define key business goals and objectives
  3. Learn how to satisfy business needs together with customer interest
  4. Create something bigger than yourself and your customer base
  5. Meaningful Engagement Has Meaningful Rewards

5 Keys to Driving Engagement with Smart Gamification

Some of the things Ragat talked about in the video above reminded me of many of the things Amy Jo Kim @amyjokim talked about in this webinar I attended on June 13, 2011.

To some, “gamification” means adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. In this talk, social gaming expert Amy Jo Kim goes behind the scenes of successful gamification efforts, and reveals the 5 keys of Smart Gamification – a framework for driving deeper engagement in your product or service.

This gamification webinar was sponsored by Badgeville @Badgeville.  Amy shares a smart business game plan with “Smart Gamification: 5 Keys to Driving Engagement“.  Adena DeMonte @AdenaDeMonte of Badgeville has shared a recording of this great webinar here.

Smart Gamification

Social Game Design for a Connected World

Discover new social business strategies in this presentation by Amy Jo Kim, “Smart Gamification: Social Game Design for a Connected World“.  Learn about the Engagement Loop: Visible Progress, Positive Emotion, (social) Call to Action, Player (re)Engagement, and more.

These are the same proven strategies and techniques Amy Jo Kim shares in her book, “Community Building on the Web: Secret Strategies for Successful Online Communities“.  These Gamification Strategies and these types of Social Game Design techniques were used by me with others to create award winning software.  These platform types include: Intranet (Nielsen Norman Top Ten Intranet Design), Enterprise 2.0 (Open Enterprise Innovation Award), Enterprise App Stores (JackBe wins Top 10 Enterprise Products), and now Government 2.0 App Stores.

The key success factor behind these award winning platforms is: “Put people before technology“.  Several years ago I worked as a  contractor with a great team at NAVSEA on developing the VV&A Process for Modeling & Simulations.  This process was adopted by the U.S. Navy [pdf].  This process focused on 3 simple questions that address social software development today:

  1. Did we build the right thing?
  2. Did we build the thing right?
  3. Does it suit OUR needs?

ROI of User Experience

Culture at the Core

Putting culture at the core with a focus on user experience design is the fuel that powers immersive engagement. Great game designers are masters of this concept. Software developers are also seeing the benefits of focusing more attention on user experience. Businesses can save a tremendous amount of time and money by putting people before technology. Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI) in this video.

What’s Next for Gamification?

Here are a few things Rajat shared toward the end of his video.

Game Mechanics trickle into the Enterprise

  • How do you motivate Employees?
  • How do you provide sales incentives with Employees?
  • How do you practice Employee recognition?
  • How do you support employee health and wellness?

He may be on to something, Michael Wu @mich8elwu submitted the following session for the Enterprise 2.0 Conference. Why game mechanics and game dynamics are able to drive actions so effectively and predictably through the lens of behavioral psychology; the underlying behavior model which is necessary to bring about a change in behavior; and how to implement this in enterprise software, making it fun and productive.

Pigs & Lipstick in Enterprise Gamification is Not a Social Business Strategy

Enterprise 2.0 Conference: Building Social Business

Enterprise 2.0 Conference
Enterprise 2.0 Conference

Social Business Conference – Boston 2011

Learn about the latest collaboration innovations in the Enterprise 2.0 Conference program and how to leverage these technologies to support a variety of critical functions—including HR, People & Performance, Sales, Customer Support and Product Development—to increase productivity, improve collaboration and drive revenue.  Connect with these Amazing Enterprise 2.0 Thought Leaders. See the Top 10 Reasons to Attend Enterprise 2.0 Boston.

The Enterprise 2.0 Community

Destroying Creative Poverty

I respect the Enterprise 2.0 Community. The whole community is doing a remarkable job fulfilling it’s moral and ethical responsibilities to support the next generation workforce. Many organizations are realizing benefits now, but this long-term investment is about to unleash an innovation storm that will destroy creative poverty.

The shift from “Brainstorming” to “Painstorming” fueling “Motivation Design” harnesses the synergy required for new levels of innovation crafted in co-creation that addresses real needs in Business Models today.

Enterprise 2.0 Solutions that require a manual and relentless campaigns to drive adoption are examples of Enterprise 1.0 with an Enterprise 2.0 label. This is similar to people thinking they can support gamification, and try to gamify their system by adding badges that have no value. Smart Enterprise Gamification provides the addictive properties that accelerate people through the workflow in a seamless manner. Meaningful rewards, badges, leaderboards are key components in a gamified system created for engaging collaboration. The real value of Gamification is realized when the deeper engagement achieved, endures beyond the system. A Real Enterprise Solution Res ipsa loquitur (speaks for itself).

Get on the Fast Track to Social Business Success, join today’s thought leaders at the Enterprise 2.0 Conference.  It is difficult to choose a favorite session or presenter, but one person does stand out.  I would make a point of talking with Deb Lavoy ( @deb_lavoy ) of OpenText ( @opentext ).  She “gets it!” A 15 minute conversation with her can save you years of frustration and aggravation.  Attended her Enterprise 2.0 Conference keynote and discover what the future holds.  Expect to be amazed by the OpenText announcements.

The Social Business of Enterprise Gamification

Unlocking New Levels of Innovation through Collaboration

Enterprise Gamification is the use of game dynamics within organizations to support a collaborative culture that aligns with business objectives.  This creates an agile social business model that can increase chances of success in current competitive markets and future markets.  Applying Enterprise Gamification and implementing game mechanics in enterprise 2.0 platforms plays a very important role in it’s event-driven architecture for capturing the REAL value of enterprise 2.o solutions.  This REAL value is realized by lowering barriers of participation and showing the relationships of people, ideas, and things.  Implementing enterprise gamification strategy should be a part of the complete social business strategy. Gamification for Business, Brands, and Loyalty is surfacing new Participation Patterns in Enterprise 3.0. Paharia believes that gamification will move beyond consumer markets into the enterprise, as companies gamify their processes to get employees more engaged. Paharia said there are a number of such enterprise projects already underway at Bunchball.  The Dynamic Game Engine from Badgeville is a giant leap in Gamification Innovation for Social Business.  New Social Businesses can achieve greater levels of success faster when gamification is incorporated into the Business Model Strategy.

Unlocking the Real Truth of Social Business

JP Rangaswami ( @jobsworth ), chief scientist of salesforce.com, discusses the future of gaming in the enterprise in this video.  Social gaming is incredibility popular in mainstream society.  This popularity has thought leaders busy discovering new ways Social Gaming can drive innovation in the Enterprise.  How will game dynamics accelerate workflows?  What about the value of badges, ratings, and leaderboards in collaboration platforms?  See what others are saying about JP Rangaswami’s thought provoking presentation.

 

Current Enterprise 2.0 Twitter Game Board

Diversity fuels innovation. Sports fanatics have their fantasy football teams. This is my fantasy innovation team. This current Enterprise 2.0 twitter game board represents people focused on Enterprise 2.0 and Social Business now. You can connect with more creative people by following this Enterprise 2.0 Twitter List http://bit.ly/E20Team.

[twitterusers @jobsworth @deb_lavoy @bhc3 @sameerpatel @jimworth @thinkoutloud @ross @bsandie @mich8elwu]

E 2.0: Enterprise Gamification & the Behavior Engine

There is no “one-size-fits-all” solution for game mechanics in the Enterprise. Each implementation of Enterprise 2.0 Gamificaction is unique according to the business objectives and desired behaviors. “E 2.0: Enterprise Gamification & the Behavior Engine

The TAME Game of Behavior Gamification in the Enterprise

The Secret Social Science Sauce of Gamification

Most people want to be successful and are willing to contribute to the success of the team.  Understanding and applying these four key principals of gamification can significantly increase the success of all efforts. “The Secret Social Science Sauce of Gamification

  • Trigger: A clear invitation to do the right thing at the right time.
  • Ability: Remove barriers to participation by extending people’s abilities.
  • Motivation: Help others understand what they can achieve.
  • Evolve: Support a continuous feedback loop for growth.

The Gamification of Innovation in the Enterprise

“Gamify”, The Future of the Innovation Process

The Enterprise Strategy of Innovation Gamification in business should be taken seriously by CIOs, IT Managers, and Enterprise Architects. Helping their colleagues, partners, and business associates understand how to leverage the concepts of game dynamics should be a defined goal in their Enterprise 2.0 Strategy Plans. “The Gamification of Innovation in the Enterprise“.

Empire Avenue: Social Media Influence or Network Activity Game?

Empire Avenue: The Social Media Exchange

Empire Avenue is the Social Media Exchange, where you can invest in any social media profile by buying their shares, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone! All using a virtual currency and all for free!

Discover new levels of value within each of your social networks, and learn how to be more effective in social media with others on Empire Avenue.   You can experience the fun of connecting with others now and get a Bonus Reward of 2,000e by clicking here: Get Instant Rewards on Empire Avenue.

The Social Stock Market: Empire Avenue

In the beginning of Empire Avenue, Dups Wijayawardhana shares his thoughts about creating empire avenue with Robert Scoble in this video.

Why Should You Join this Social Media Exchange?

Chris Prillo enthusiastically shares several reasons for why you should join empire avenue in this video. You can accelerate your growth on empire avenue with the strategy and tips by Chris here.

Social Media Influence or Network Activity Game?

I believe empire avenue offers something for everyone.

The Ford Motor Company is well respected for their Social Media Strategies and Ford’s empire avenue account is part of this strategy.  A complete strategy can help leaders discover the business benefits of this platform and harness the real value of empire avenue. Instead of treating this as a  facebook game and using it as a Thinking Person’s Farmville, organizations can use this platform to unlock deeper levels of engagement.  Get started, join Empire Avenue now with this special link to receive a Bonus of 2,000).

Empire Avenue empowers people to better understand their value in a market.  The strategy of following a few simple Do’s and Don’ts can help people discover real long-term value.  Online Influence is more than just Social Media Activity so this should be used with twitter, facebook, linkedIn, Google YouTube along with other social media channels supporting your brand communication strategy.

Current Empire Avenue Twitter Game Board

Diversity fuels innovation.  Sports fanatics have their fantasy football teams. This is my fantasy innovation team. This current empire avenue twitter game board represents people focused on helping others with discovering the value of Empire Avenue and Social Media.  You can quickly discover the value of Social Business beyond empire avenue by connecting with them through Twitter, Facebook, and their other Social Networks.
[twitterusers @ChrisPirillo @nicheprof @marismith @Hal_Good @adrielhampton @ChrisRecord @Scobleizer @2morrowknight @problogger]

Empire Avenue’s Growth Trends

Alexa’s Audience Demographics for Empire Avenue

Empireavenue.com’s three-month global Alexa traffic, as of June 12, 2011: rank is 3,862. Roughly 3% of visits to the site are referred by search engines. About 17% of visits to the site consist of only one pageview (i.e., are bounces). The time spent in a typical visit to Empireavenue.com is about 23 minutes, with 42 seconds spent on each pageview. Compared with the overall internet population, the site’s audience tends to be between the ages of 25 and 55; they are also disproportionately childless women earning over $60,000 who browse from work. [more]

Alexa’s Growth Chart for Empire Avenue

The traffic on empire avenue has exploded over the last 60 days.  Using the Empire Avenue Stats Advisors now can help you prepare for the next growth spurt.  The next growth explosion will be fueled by current adoption rate and many new tools expected on multiple devices and environments, created with the empire avenue API.  This API can share interactive data in apps, widgets, and gadgets on blogs, web sites, and mobile devices.  Facebook’s API played a key role in facebook’s plan to dominate the social media/network market.  The new API could have very similar results for empire avenue.

Empire Avenue’s Growth Prediction

Empire Avenue is in position for another monumental growth spurt.  Real long-term value can be captured by joining now.

The Secret Social Science Sauce of Gamification

The Magic Behavior Formula in Gamification

A few days ago, I was talking with Lauren Carlson about her ideas on how “gamification/game design” could improve the adoption of sales force automation (SFA) software.  She shared sketches of her ideas here.  Our conversation evolved into ideas about Enterprise Gamification, Culture, & Behavior, the same type of strategy shared in one of my previous articles, “7 core concepts to know when implementing Game Mechanics within the Enterprise“.  Our conversation inspired me to connect with others on my path to discovering the real potential of gamification.

Gabe Zichermann’s Gamification Master Class

Employing game mechanics to non-game environments aka “Gamification” can have a dramatic positive effect in supporting desired behaviors.  Understanding why people enjoy game-like activities will unlock new levels of engagement. Gabe Zichermann talks about this in his “Gamification Master Class” video series.  I invite you to listen closely as he shares some secrets of why people participate in this video.

 

You can order Gabe Zichermann’s complete “Gamification Master Class” video collection here.

Motivation Gamification

Most people that read my articles or follow me on Twitter ( @webtechman ), know I’m a huge fan of Dr. Michael Wu, Ph.D. and his work found here, “The Future of Enterprise Software will be Fun and Productive“.  Gabe also shared one of Michael’s presentations on his web site.  This presentation shares the fundamentals of behavior that reveals the magic behind gamification.

Gamification: The use of game mechanics/dynamics to drive game-like engagement and actions in non-game environments to support desired behaviors.

Gamification Behavior Model: Three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. Fogg Behavior Model (FBM)

Triggers in Behavior Models: The third element of the Fogg Behavior Model is Triggers. Without a Trigger, the target behavior will not happen. Fogg Behavior Model (FBM), Triggers

Maslow’s Hierarchy of Needs: Understanding Maslow’s hierarchy of needs and how it relates to mechanics of game dynamics will help achieve desired flow.

 

Flow – The Psychology of Optimal Experience: People are most happy when they are in a state of flow according to a theory by Mihaly Csikszentmihalyi.  See his great TED Talk video here.  The idea of flow is identical to the feeling of being in the zone or in the groove.  This is a prime engagement goal of gamification.

The Science of Gamification: See Michael’s complete gamification presentation here.  I hope we will see Michael as a keynote speaker at the Enterprise 2.0 Conference in the near future.  If you push to make this happen, we could see another innovation explosion in the Enterprise Market.

Current Gamification Twitter Game Board

Diversity fuels innovation.  Sports fanatics have their fantasy football teams. This is my fantasy innovation team. This current gamification twitter game board represents people focused on gamification now.  Additional people are available by following this gamification twitter list http://bit.ly/GameFaces

[twitterusers @gzicherm @jesseschell @ChiefDoorman @mich8elwu @amyjokim @marigo @sethpriebatsch @ddebow @dankeldsen]

Gamification Resources

Turning regular activities at work into games: Gameification turns daily work life into a game with hopes to reap the benefits that games usually bring to extra-curricular life, to the work environment.

Gamification – Is everything a game?: Gamification is not new to social media, but it seems to be one of the key terms for 2011 with presentations, reports and analysis making claims about the proportion of brands that will have ‘gamified’ in the next few years.

Think you can afford to not understand Gamification? Good luck…: Gamification has not only been one of the trend words of 2010/11 in tech, but also one of the very real trends in the actual designs of user experiences/user interfaces (UX/UI).

Badgeville Targets Loyalty With New Gamification Product: Badgeville has grown quickly since it launched last September, having booked “seven figures” in sales in Q1 2011.

A Gamification Framework for Interaction Designers: As the critics point out, some gamified products are just poorly executed. Just because you saw something in a game once doesn’t mean it’ll be fun in your product.

 

How to TAME Desired Behavior with Gamification

Most people want to be successful.  Understanding and applying these four key principals of gamification can significantly increase the success of all efforts.

Trigger: A clear invitation to do the right thing at the right time.

Ability: Remove barriers to participation by extending people’s abilities.

Motivation: Help others understand what they can achieve.

Evolve: Support a continuous feedback loop for growth.

Gamification Workshop Washington, DC June 23

With an all-new curriculum developed by Gabe Zichermann (author,Game-Based Marketing and Gamification by Design), this hands-on, interactive workshop leads you through the strategy and problem-solving cycles of building a Gamification architecture and a proven design framework for applying game design to your business. Then… [more]