Human Resources Gamification
Reducing High Cost of Employee Turnover
One day I was having lunch with some of the management team of our human resources department and was shocked to discover the outrageous cost of employee turnover. This information lead me to performing some additional research on the issues and the organization’s culture. A few days later I was invited to give a presentation on my ideas about possible solutions.
I presented an idea about a new platform to facilitate connecting employees to support fueling innovation. I called this platform “Mentor Match”, some of my colleagues laughed at me when I compared this new platform to a dating web site. More of them grumbled when they saw things like “favorite sport teams, places, books, movies, …” in the employee profile mock-ups. I just explained that we are not a factory of robots, but an organization of human beings. Our goal here is to provide people with the seeds of initial interaction for growing meaningful relationships. The mentor feedback loop, leaderboards, education, skills, and recommendation engine won them over. A new platform was born.
The game mechanics and gameful design used in this solution supports the concepts of gamification. I believe real gamification success is achieved when interactions continue beyond the platform. These interactions included mentoring circles, speed mentoring events and employees creating lasting friendships supporting emotional bonds and psychological connections to the organization. This was created on the REAL foundation supporting the Pillars of Purpose.
The REAL Foundation
Supporting the Pillars of Purpose
Small things can make a huge difference. Do you believe the words “who” and “how” have the same letters by accident? How solutions solve problems is not possible without the letters from the word “who”. The R.E.A.L. Foundation helps us discover “how” by focusing on “who”. R.E.A.L. was inspired by Rob Forbes’ works in “Design & Culture“.
Social Business Gamification
Unlocking the Power of Meaningful Engagement
Today’s smart business owners are applying this same type of strategy to strengthen relationships with customers, clients, & partners. They now have the opportunity reach beyond Twitter Followers, Facebook Fans, and other Social Media channels to harness the power of meaningful engagement. Many name brands are achieving new levels of engagement with Social Business Gamificaiton. Business owners can use services provided by several big players in the gamificaiton market to step up their customer relationship game.
Rypple combines the best qualities of social software with a new approach to performance management-one that empowers managers and their teams to learn faster and perform better. Rypple is based on 50+ years of behavioral science, focusing on what really keeps people passionate about their work.
Badgeville, The Social Loyalty Platform, makes it easy for business leaders, smart marketers and innovative technologists to increase user behavior and conversions with proven techniques from social gaming.
Bunchball’s Nitro platform drives participation, engagement, loyalty and revenue for customers including Syfy, USA Network, Hearst, Meredith, NBC, Comcast, Victoria’s Secret PINK, Resource Interactive, Exent, LiveOps, Warner Bros. and Hasbro. Brands, publishers, employers and CPG companies use the Nitro gamification platform to create compelling, meaningful and enjoyable experiences for their users.
BigDoor helps web publishers, marketers and developers grow and engage their communities. They offer a cost-effective, flexible and easy to use suite of tools to quickly build game mechanics into your online experiences and applications.
Cloudcaptive provides Social Business Gamificaiton services and products.
UserInfuser offered by Cloudcaptive, is an open source platform that provides customizable gamification elements designed to increase user interaction on websites. The project involves badging, points, live notifications, and leaderboards. Additonally, the platform provides analytics to track user participation.
AppFusions is an engineering consultancy of experts creating implementations, solutions, connectors. They have Social Business Strategy consultants and specialists around the world that are ready to help you with your Gamification needs. The friendly professional people at AppFusions can help, contact AppFusions today. You can also catch up with Ellen Feaheny (CEO of AppFusions) on Twitter at: @ellenfeaheny
Your Gamification Strategy should compliment your Social Business Strategy. Developing well defined goals along with an understanding of your audience will improve your levels of success. The magic of gameful design, the social science of game dynamics, and the implementation of great game mechanics will help you achieve desired results when coupled with a long-term business strategy.
Additional Gamificaiton Resources
Please feel free to share your gamification resources and ideas here.