Harnessing the Power of Engagement to Drive Innovation
The negative impact of the global economy has created barriers that prevent organizations and individuals from realizing their maximum potential. Today’s business leaders are required to do more with less, a lot less. Reducing costs and increasing productivity take top priority during these difficult times. Innovative thought leaders are optimizing all business assets to remain competitive.
The most important asset to any organization is the people. These people include employees, partners, and customers. Organizations that survive the current transition phase and thrive in the future are the ones that harness the power of engagement. Continue reading →
Unlocking New Levels of Innovation through Collaboration
Enterprise Gamification is the use of game dynamics within organizations to support a collaborative culture that aligns with business objectives. This creates an agile social business model that can increase chances of success in current competitive markets and future markets. Applying Enterprise Gamification and implementing game mechanics in enterprise 2.0 platforms plays a very important role in it’s event-driven architecture for capturing the REAL value of enterprise 2.o solutions. This REAL value is realized by lowering barriers of participation and showing the relationships of people, ideas, and things. Implementing enterprise gamification strategy should be a part of the complete social business strategy. Learn more at “The Secret Social Science Sauce of Gamification“.
Demystifying Enterprise Gamification for Business
Gamification describes a series of design principles, processes and systems used to influence, engage and motivate individuals, groups and communities to drive behaviors and effect desired outcomes. Continue reading →
We are about to embark on an innovative journey that will transform the workforce. This new innovation age will blur the lines of work and play. Integrating internal and external Social Media into Enterprise workflows to support collaborative business intelligence will become more of a priority. The future of Social Business will empower the workforce, partners, and customers in the process of co-creation that will drive new levels of innovation across multiple markets. These new business models will begin to harness the power of Collective Intelligence as the Enterprise explores collaboration beyond it’s main silo, the firewall.
Organizations that harness the power of “Social Business” with engaged employees driven to add value to their market will increase their levels of success moving into the future.
During one of OpenText’sExploring Organizational Purpose events, I had an opportunity to talk with Scott from OpenText about real innovation in the Enterprise. I don’t have the authorization to write about all of his amazing thoughts, however, I can summarize it in one word. The single word that summarizes real innovation in the Enterprise is, “Connected“.
Breakfast with Michael Edson
Michael Edson ( @mpedson ) gave an entertaining and intelligent presentation at the Exploring Organizational Purpose#purposeBiz event in Washington, DC. Michael is a living example of “passion with purpose”. He shared his ideas about the “power of now” and how to fan the flames of passion in organizations to fuel real innovation.
John Seely Brown ( @jseelybrown ) is Co-Director of Deloitte’s Center for the Edge. His research and insight into how we as a society are learning to live in an age of constant flux is masterfully structured and presented. [more]
The hotel where this event was hosted had internet issues, but John’s video should be available soon. In the meantime you can see John sharing how tech is changing education and society in this video.
Breakfast with Andrew McAfee
Andrew McAfee ( @amcafee ) coined the Term Enterprise 2.0 five years ago. Since then, he has researched, written and reported widely on the capacity of individuals and teams, the types of problems collaboration can solve. This event scheduled for November 1, 2011 will sell out fast, so RSVP now.
These events sponsored by OpenText show us the future of Social Business. Organizations that seek to deeply engage with their community will emerge as leaders in their field.
What if every organization offered events where people can connect and share ideas?
This could unlock real innovation to solve problems in our everyday lives.
Current Social Business Innovation Twitter Game Board
Diversity fuels innovation. Sports fanatics have their fantasy football teams. This is my fantasy innovation team. This Social Business Innovation twitter game board represents people focused on Innovation in Enterprise 2.0 and Social Business now.
Game Design Thinking can improve engagement, loyalty and strengthen communities. Gabe Zichermann delivers innovative strategies derived from multiple leaders in the field of Gamification in his “Gamification Master Class video collection. The “Implementation, Agile Processes & Gaming the System” section is worth the total cost of the complete video collection. This segment about “Engagement Loops” and “Gaming the System” will help you think differently about the “User Experience. The strategy outlined within these two topics can save people and organizations a tremendous about of time and money. Investing less than $100 dollars on this collection of Gamification Strategy videos can help you and your team improve the odds of achieving the desired goals from your systems and services.
How can game mechanics and game design help you deliver an engaging, sticky and viral experience to your customers? Gamification expert Gabe Zichermann [@gzicherm] uses this collections of videos to show you how to take advantage of gamification—the secret ingredient that’s fueled the success of Foursquare, Nike, Groupon, and many other websites. These videos demonstrate the design strategy and tactics you need for integrating game mechanics into any kind of consumer-facing website or app, whether new or existing. Learn more here, “Gamification Master Class Videos”.
Gamification Promotional Video
Gamification Master Class Collection
The content in this collection is professionally presented in the following sections:
Introduction to Gamification: Gamfiication is radically changing businesses both large and small, in industries as diverse as healthcare, education, software and travel. In this introduction, well lay out some thought exercises and overarching structure to help us tackle this design process. Well also define gamification for the purposes of our work together.
Foundation & Basics: How do we leverage gamification and its key elements? In this section, well explain what the basics of gamification are – and arent – and what kinds of problems can be solved with these exciting techniques. Well also look at why gamification is receiving such attention today, how to measure engagement, and how others have leveraged it in their business.
Player Motivation: Because gamification is at the intersection of motivational design, game design and human psychology, its critical to understand what drives people to play and engage with complex systems. That understanding underlies everything we design and build. Why do players choose to dedicate so many hours and dollars to the pursuit of challenges? Well pull together relevant theory and practice here to shed light on what drives all of us.
Player Types: In his famous taxonomy of players, Richard Bartle outlines a series of player motivations and types (Achiever, Explorer, Socializer, Killer) that help us understand the canonical players and what kinds of behavior to expect. This also helps us start to shape our reward and incentive design. Well also complete exercises designed to help us think about our target players and how to motivate them.
Progression to Mastery: One theory of user engagement with complex systems is that they seek mastery – the sense of fulfillment and achievement from getting control over the world around them (or their internal state). In Progression to Mastery, well explore the stages of mastery and how to apply these to your product, service or idea.
Be the Sherpa: If you want to build gamified systems that scale and create long-term engagement, you need to align yourself with your users progression to mastery, design a system they can follow, and be their sherpa throughout the process. In this section, well tackle that idea and how you can build design the feels natural and challenging at the same time.
Point Systems: In the first of our game mechanics sections, well look at point systems – the most important of all. They are present in almost all gamified designs – even if they arent always presented to the user. Well look at five different kinds of point systems and how they can be leveraged to create engagement, and work on one of the core exercises that frame a gamified project – point assignment.
Levels: How we mark progress is critical – and levels are one of the most commonly used techniques. They take many forms in gamified systems, but in this section well explore the most common designs for levels and work through a model for designing levels that drive user behavior in your system.
Leaderboards: Controversial but powerful, leaderboards are used in most systems with an element of competition. When are they appropriate in your design, and what are the latest/greatest techniques for turning the leaderboards of old into the motivational powerhouses of the social era? Find out in this section.
Badges & Customization: Badges may be loved and hated – but they are elemental techniques that exist in the world outside of games and have for centuries. While theyve taken center stage in most gamified designs, theyre typically not enough for most interactions. Find out how to make the most of badges by looking at great and weak patterns to develop your own badging system. Well also take a look at customization and some of the challenges in desinging for it.
Onboarding: You may not know it, but the first minute of your users experience with your product, service or brand is critical. Games have developed highly refined ways of turning that first minute into powerful training and reinforcement tools that can create long term engagement and loyalty out of the gate. Find out how these exciting techniques can be used in your business in this section that explores onboarding from the inside out.
Challenges & Engagement Loops: Most products, services and ideas benefit from virality. Gamified designs take virality and embed it intrinsically into the design of the system. In this section, well explore the classic viral loop and how to apply it to your environment. Well also look at challenges and how successful games leverage them to drive and reinforce user behavior.
Implementation, Agile Processes & Gaming the System: One of the most common concerns about gamification is that users will game the system to gain unfair advantage or rewards. While we have reason to be concerned, this section shares a simple rubric that can be used to clarify the approach to systemic protection that maximizes consumer engagement. Well also look at implementation concepts, including how to meld agile with gamification design.
Technical Consideration & Next Steps: Finally, well concern ourselves with a few key technical considerations, including vendor analysis and recommendations for how best to proceed.
“good value for some outside the box brain food” – John Brady
“Gabe does a very good job at explaining Gamification with real live examples and exercises after each lesson” – Yousuf
“Gamification Master Class is a top-notch, three-hour introduction to an exciting movement in software design and marketing” – Aaron Sumner