How to Master Real Engagement
Gamification is a new item in the Gartner 2011 Technology Hype Cycle. Organizations can leverage “Game Mechanics” and “Motivational Design” to drive real engagement. Social Business Gamification strategies include the psychology and social science of game dynamics to support Behavioral Economics.
FUNdamentals of Real Engagement
The Game Mechanics Engagement Playdeck
SCVNGR has proven the value of using game mechanics for results driven business in their TheLeveUp platform. Others can unlock new levels of engagement by learning how to think differently, from the customer’s perspective with “SCVNGR’s Game Mechanics Playdeck“. People can print their own version of SCVNGR’s Game Mechanics Flash Cards. Here are a few concepts from this deck that can help other achieve the game-frame mind:
Example: From Jane McGonical’s Ted Talk where she discusses Warcraft’s ongoing story line and “epic meaning” that involves each individual has motivated players to participate outside the game and create the second largest wiki in the world to help them achieve their individual quests and collectively their epic meanings.
Example: Be the top scorers at Joe’s bar this week and get a free appetizer.
Fixed-Interval Reward Schedules
Deﬁnition: Fixed interval schedules provide a reward after a ﬁxed amount of time, say 30 minutes. This tends to create a low engagement after a reward, and then gradually increasing activity until a reward is given, followed by another lull in engagement.
Example: Farmville, wait 30 minutes, crops have appeared.