Social Business Gamification Strategy Secrets Revealed

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How to Master Real Engagement

Gamification is a new item in the Gartner 2011 Technology Hype Cycle.  Organizations can leverage “Game Mechanics” and “Motivational Design” to drive real engagement.  Social Business Gamification strategies include the psychology and social science of game dynamics to support Behavioral Economics.

FUNdamentals of Real Engagement

The Game Mechanics Engagement Playdeck

SCVNGR has proven the value of using game mechanics for results driven business in their TheLeveUp platform.  Others can unlock new levels of engagement by learning how to think differently, from the customer’s perspective with “SCVNGR’s Game Mechanics Playdeck“.  People can print their own version of SCVNGR’s Game Mechanics Flash Cards. Here are a few concepts from this deck that can help other achieve the game-frame mind:

Epic Meanings

Definition: players will be highly motivated if they believe they are working to achieve something great, something awe-inspiring, something bigger than themselves.

Example: From Jane McGonical’s Ted Talk where she discusses Warcraft’s ongoing story line and “epic meaning” that involves each individual has motivated players to participate outside the game and create the second largest wiki in the world to help them achieve their individual quests and collectively their epic meanings.

Micro Leader-boards

Definition: The rankings of all individuals in a micro-set. Often great for distributed game dynamics where you want many micro-competitions or desire to induce loyalty.

Example: Be the top scorers at Joe’s bar this week and get a free appetizer.

Fixed-Interval Reward Schedules

Definition: Fixed interval schedules provide a reward after a fixed amount of time, say 30 minutes. This tends to create a low engagement after a reward, and then gradually increasing activity until a reward is given, followed by another lull in engagement.

Example: Farmville, wait 30 minutes, crops have appeared.

Social Business Gamification

Get Your Game Mechanics Playdeck Flash Cards Here