Gamification Game Plan for Reducing Cost of Employee Turnover

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Human Resources Gamification

Reducing High Cost of Employee Turnover

One day I was having lunch with some of the management team of our human resources department and was shocked to discover the outrageous cost of employee turnover.  This information lead me to performing some additional research on the issues and the organization’s culture.  A few days later I was invited to give a presentation on my ideas about possible solutions.

I presented an idea about a new platform to facilitate connecting employees to support fueling innovation.  I called this platform “Mentor Match”, some of my colleagues laughed at me when I compared this new platform to a dating web site.  More of them grumbled when they saw things like “favorite sport teams, places, books, movies, …” in the employee profile mock-ups.  I just explained that we are not a factory of robots, but an organization of human beings.  Our goal here is to provide people with the seeds of initial interaction for growing meaningful relationships.  The mentor feedback loop, leaderboards, education, skills, and recommendation engine won them over.  A new platform was born.

The game mechanics and gameful design used in this solution supports the concepts of gamification.  I believe real gamification success is achieved when interactions continue beyond the platform.  These interactions included mentoring circles, speed mentoring events and employees creating lasting friendships supporting emotional bonds and psychological connections to the organization. This was created on the REAL foundation supporting the Pillars of Purpose.

The REAL Foundation

Supporting the Pillars of Purpose

Small things can make a huge difference. Do you believe the words “who” and “how” have the same letters by accident? How solutions solve problems is not possible without the letters from the word “who”. The R.E.A.L. Foundation helps us discover “how” by focusing on “who”. R.E.A.L. was inspired by Rob Forbes’ works in “Design & Culture“.



Social Business Gamification

Unlocking the Power of Meaningful Engagement

Today’s smart business owners are applying this same type of strategy to strengthen relationships with customers, clients, & partners.  They now  have the opportunity reach beyond Twitter Followers, Facebook Fans, and other Social Media channels to harness the power of meaningful engagement.  Many name brands are achieving new levels of engagement with Social Business Gamificaiton.  Business owners can use services provided by several big players in the gamificaiton market to step up their customer relationship game.

Rypple combines the best qualities of social software with a new approach to performance management-one that empowers managers and their teams to learn faster and perform better.  Rypple is based on 50+ years of behavioral science, focusing on what really keeps people passionate about their work.

Badgeville, The Social Loyalty Platform, makes it easy for business leaders, smart marketers and innovative technologists to increase user behavior and conversions with proven techniques from social gaming.

Bunchball’s Nitro platform drives participation, engagement, loyalty and revenue for customers including Syfy, USA Network, Hearst, Meredith, NBC, Comcast, Victoria’s Secret PINK, Resource Interactive, Exent, LiveOps, Warner Bros. and Hasbro. Brands, publishers, employers and CPG companies use the Nitro gamification platform to create compelling, meaningful and enjoyable experiences for their users.

BigDoor helps web publishers, marketers and developers grow and engage their communities.  They offer a cost-effective, flexible and easy to use suite of tools to quickly build game mechanics into your online experiences and applications.

Cloudcaptive provides Social Business Gamificaiton services and products.

UserInfuser offered by Cloudcaptive, is an open source platform that provides customizable gamification elements designed to increase user interaction on websites.  The project involves badging, points, live notifications, and leaderboards. Additonally, the platform provides analytics to track user participation.

AppFusions is an engineering consultancy of experts creating implementations, solutions, connectors.  They have Social Business Strategy consultants and specialists around the world that are ready to help you with your Gamification needs.  The friendly professional people at AppFusions can help, contact AppFusions today.  You can also catch up with Ellen Feaheny (CEO of AppFusions) on Twitter at: @ellenfeaheny

Gamification Strategy

Your Gamification Strategy should compliment your Social Business Strategy.  Developing well defined goals along with an understanding of your audience will improve your levels of success.  The magic of gameful design, the social science of game dynamics, and the implementation of great game mechanics will help you achieve desired results when coupled with a long-term business strategy.

Additional Gamificaiton Resources

Please feel free to share your gamification resources and ideas here.


4 thoughts on “Gamification Game Plan for Reducing Cost of Employee Turnover”

  1. Dan, thanks for introducing your experience and for the guide to gamification vendors. Can you share any more information about why you are using “gamification” and specifically how you plan to reduce turnover? Gamification is massively hyped right now. I agree with your premise, that it can have a massive impact on productivity when done right. You should connect with @epredator who is a thought leader; he predicted in 2009 that work would become a game.

  2. Christopher,

    Thanks for sharing your list of predictions. It is interesting to see all the innovation around Social Business over the years. I enjoy keeping track of and looking back at predictions people make about the Enterprise 2.0 Market. A collection of future thoughts is available here: Collection of Enterprise 2.0 Predictions & Tech Trends for 2011.

    I designed and developed the Mentor Match platform a few years ago, before the hype about Gamification. I believe our employee retention rate improved because people were able to realize values that were beyond their salary. This was not the first time I integrated gamification in a platform, so I already knew about the benefits. Each platform purpose is unique. The REAL philosophy remains the same and includes a continuous cycle of Relationships, Engagement, Attitude, Listening. It was difficult to find other believers in the Enterprise. Most business leaders don’t want to hear about employees playing games at work. A new speaking language will be needed for mainstream adoption of Gamification in the Enterprise.

    The key strategy of Gamification is understanding and connecting with the player. Great Game developers demonstrate they are masters at this with what others would think of as unnecessary details.

    The other Game Mechanics include Algorithms:
    The algorithm design depends on the objectives. Members earn virtual cash by completing activities on the platform. The algorithm for activity value is set by the platform managers. Activity value is determined by the goals and purpose of the platform. A simple activity value algorithm could look like this: login=100, login before noon=500, page views=100, rate an item=250, create an article=5,000, create two article in one day=10,000 + bonus 5,000, upload an item=2,000, add a comment=1,000, viewing a profile=500, your article viewed = 100, member rates your article=500, member comments on your article=1,000,… The value of the activity should relate to the member’s effort and value added to the platform’s community. I shared ideas about this over a year ago in this article, “Game Theory for Enterprise 2.0 Adoption“.

    Thanks for giving us more to think about,

  3. I wish all computer books were written this well! This is not only the best book (by far) on this subject, but it is also the most clear, comprehensive, and engaging programming book I’ve read on any subject! The author is expert at building concepts at just the right pace to make the subject easy to digest, but he never skips over explaining the why, as well as the how of each concept. Chap 6 on controlling the player and overhead multi-axis scrolling (think Gauntlet, or Zelda) is well worth the book’s price alone. Chap 7 “Bumping into things” gives three different methods for collision detection explaining the benefits and drawbacks of each. This is typical of the author’s approach of showing you different ways to accomplish what you wish, and suggesting which method to use in different circumstances, but leaving the use of each tool up to you. He even goes so far as to first demonstrate an inferior, but common way of controlling a player’s movement, so the correct method (which immediately follows) will make more sense, leading you to understand why the better method works so well. Chap 9 on platform game physics (think Mario) is superb, and like Chap 6 is worth the book’s price alone. Side scrolling platform games are at best glossed over in other books. The whole time I read this book I felt like the author was reading my mind, anticipating my questions, and giving me a little more depth where it was needed. When you finish this book, there will be little (if anything) you can’t do in 2D game programming in Flash. Lively, engaging, and actually fun to read, highly recommended!

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