The Semantic Social Business Phase of Enterprise 2.0
Enterprise 2.0 is relatively young, but is already maturing into Semantic Social Business. The phrase “Enterprise 2.0″ is a play on “Web 2.0″. Web 2.0 identified the trend of the web transforming from one-way communication broadcasting tool, towards a two-way communication and collaboration platform. Business thought leaders and early adopters harnessed the value of these tools in Enterprise 2.0. Many of these organizations are now entering the “Semantic Social Business” phase (Enterprise 3.0).
This “Innovation Explosion Phase” of “Semantic Social Business” goes beyond the Semantic Web (web of data that can be processed directly and indirectly by machines). Fueling Business Intelligence past the levels of machine-constructed algorithms, driven by broad collective use of conversational interfaces as predicted for Web 3.0 and suggested in “Social Semantic Web“. Semantic Social Business (Enterprise 3.0) can be seen as the process of harnessing collective intelligence through internal and external collaboration to support design thinking for business intelligence. New hubs of innovation will be discovered through a network of nodes that will transform the world of business forever. New “perpetual innovation” models will get better as the levels of participation and collaboration increase the level of collective intelligence. This trend will connect businesses, partners, and customers in the game of prediction markets fueled by the power of co-creation.
“The best way to predict the future is create it together.”
Enterprise 2.0 Social Business Conference
Collaborative technologies accelerate information flow to drive revenue and productivity. Attend Enterprise 2.0 Social Business Conference to bring the power of collaboration to your organization. People can see the latest collaboration tools and technologies and learn from thought leaders in Enterprise 2.0 at this year’s Enterprise 2.0 Social Business Conference in Boston. People will recognize some familiar brand names, but will also discover some interesting new players in this year’s E 2.0 Conference Sponsor List. People can learn about “Business Leadership”, “Community Management”, “Social Apps & Platforms”, “Architecture”, “Impact of Mobile Technologies”, and much more in this year’s Enterprise 2.0 Boston Conference Tracks.
Thought Leaders on Big Data and the Business of Web 3.0
Context will become more of a key focus as organizations leverage internal and external social networks for business intelligence. This video mashup has something for everyone. Some people will enjoy complaining about the video quality of some video clips in this mashup. Others will take action on the information they understand here and help prepare their business for the future.
New Business Models on the Horizon
Adapting to new ways of doing business will not be intuitive for everyone. Learning how to integrate internal and external data to support collaboration for fueling innovation will require new thoughts around business strategy. Connecting and collaborating with others in this market will increase chances of success. The team at AppFusions helps organizations accomplish their future goals while achieving their current objectives by reducing the complexity of unique business models. A custom strategy coupled with integration and implementation plans that align with business objectives will play an important role in these new Social Business Models. I have had the privilege of working for some great consulting firms over the course of my career. I am currently working full time as a member of the “Enterprise Research & Development Team” for a company in the Washington, DC area. I plan to play a part in the implementation of these new business models and have very recently joined the team at AppFusions.
The Gamification of Innovation in the Enterprise
“Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change,” said Brian Burke, an analyst at Gartner. “Enterprise architects, CIOs and IT planners must be aware of, and lead, the business trend of gamification, educate their business counterparts and collaborate in the evaluation of opportunities within the organization.” Understanding the concepts of Game Theory and applying game mechanics to the business process can help identify and encourage desired behaviors in Social Business. More information about Social Business Gamification can be found here, “‘Gamify’, The Future of the Innovation Process“.
Leadership Development Gamification
Leadership development is the key to exponential business growth. Most organizations are not interested in running their business like a daycare. Leaders should provide others with opportunities to unleash their maximum potential focused around business objectives. Great leaders develop leaders that know how to create added value. Many leaders play multiple roles within the organization and may find it increasingly difficult to find the time to award team players recognition for value-added contributions. This loss of recognition and communication weakness can dramatically decrease the level of innovation. Rypple provides some “Epic Leadership Tips” that improve communication and helps teams stay on track. Rypple also provides a very interesting service that helps fuel innovation through communication supported by a “Gamified” platform that is fun & easy to use. Yes, “Leadership Development” can be “fun & easy” with Rypple. See Rypple’s slides on Enterprise Gamification here, “E 2.0: Enterprise Gamification & the Behavior Engine“.
Additional Information About Social Business
Gartner Enterprise Architecture Summit: The visionary and thought-provoking keynotes will help you anticipate what is taking shape on the horizon. The end user studies will shed light on how leading practitioners have delivered results and they will share lessons learned. The interactive workshops are an opportunity to “roll up your sleeves” and work together with peers and Gartner analysts to solve EA challenges. The roundtables are all about facilitating peer exchange. Learn more here.
Word to CIOs: Digital Business Means the Semantic Web: As Graham G. Rong, Chair at MIT Sloan CIO Symposium sees it, CIOs and other corporate leaders will need to look beyond the strategies or best practices that have worked in the past, which may not be adequate to the demands of the future. Consider the virtual nature of social networks, which are virtually without control but data-rich, and how CIOs as change agents will need to understand, develop and make good use of new ways and tools for collecting and analyzing such digital information. Learn more here.
Forbes: How Real-Time Marketing Technology Can Transform Your Business: Technology has changed marketing and market research into something less like golf and more like a multi-player first-person-shooter game. Crouched behind a hut, the stealthy marketers, dressed in business-casual camouflage, assess their weapons for sending outbound messages. Email campaigns, events, blogging, tweeting, … Learn more here.
Why Wall Street Is Betting Big on Your Social Media Data: Wall Street’s interest in using social networks is far-reaching. Many other social media platforms are receiving attention from investment managers who are searching for the next edge; looking to slice and dice content from social networks to arrive at meaningful … Learn more here.
Enterprise 2.0 Social Business Conference – Boston: Collaborative technologies accelerate information flow to drive revenue and productivity. Attend Enterprise 2.0 Social Business Conference to bring the power of collaboration to your organization. Learn more here.