Enterprise Gamification Strategy
Enterprise Gamification is the use of game mechanics within organizations to support a collaborative culture that aligns with business objectives to create an agile social business model that can increase chances of success in current competitive markets and future markets. Applying the principals of game theory and implementing game mechanics in enterprise 2.0 platforms plays a very important role in it’s event-driven architecture for capturing the REAL value of enterprise 2.o solutions. This REAL value is realized by lowering barriers of participation and showing the relationships of people, ideas, and things. Implementing enterprise gamification strategy should be a part of the complete social business strategy. Additional information is available in this article, “The Gamification of Innovation in the Enterprise“.
The Exponential Value of Social Business
What is the difference between Social Business and Enterprise 2.0?
The term “Social Business” gained wide-spread popularity at the 2010 Enterprise 2.0 Conference. Andrew McAfee ( @amcafee ) shares his valid thoughts on this trend in “‘Social Business’ is Past Retirement Age“. Stowe Boyd ( @stoweboyd ), another well-respected player in the Enterprise 2.0 Industry, shares his thoughts on this trend in “Andrew McAfee on ‘Social Business’ versus ‘Enterprise 2.0′, One More Time“. Using a label / hashtag ( #e2conf or #e20 ) makes discovering related information easy. Using “labels/terms” also helps focus context of conversation. “Enterprise 2.0″ has revived SOA, SaaS, PaaS, …., but I believe the specific term still depends on the context of the conversation.
This controversy over terms also applies to “#Gamification“. The terms “Gamification” or “Gamify” may seem “buzz busy” and out of place in the context of business, but these terms actually help business leaders connect to new ideas for accomplishing business goals. You can learn more about how to use game mechanics to accomplish your goals at this Gamification Workshop by Gabe Zichermann ( @gzicherm ) scheduled for June 23 in Washington, DC (check the schedule for a location near you).
The foundation of harnessing the power of the web for Social Business leads us back to “Web 2.0: A Strategy Guide” By Amy Shuen. Videos on this guide by Amy Shuen are available at “‘Web 2.0: A Strategy Guide'” By Amy Shuen“.
Unlocking the Deeper Levels of Value in Enterprise 2.0 Platforms
Combining Enterprise Architecture (EA) with Service-Oriented Architecture (SOA) and Event-Driven Architecture (EDA) provides methods for capturing and surfacing the power of collective intelligence. This architecture strategy for Business Intelligence (BI) leverages previously unknown causal relationships to form a new event pattern. This new business intelligence pattern triggers further autonomous human or automated processing that adds exponential value to the enterprise by injecting value-added information into the recognized pattern which could not have been achieved previously. I have shared ideas on this topic before at “Enterprise 2.0 Adoption Patterns: Collective Intelligence“.
The main concept to grasp about collective intelligence in the enterprise is this:
“The whole is greater than the sum of its parts.” ~Aristotle
Harnessing the power of collective intelligence to unlock the hidden levels of prediction markets can be accomplished by surfacing data through interactive widgets, gadgets, and apps. Data analysis can be difficult and time consuming, but crowdsourcing these tasks out to the players of your business community can lighten the burden and achieve better results. These interactive apps can be created by mashing up data with chart/graph APIs and game components into web-based widgets. Using standard methods for creating these widgets will support sharing the experience across the enterprise in a platform independent manner.
How Do We Get There From Here?
The challenge of successfully unlocking these hidden secret levels of value will require a collaborative effort. Here are a few resources for helping your team on this quest.
BUNCHBaLL Gamification Whitepaper
“Gamification uses proven techniques from game design to satisfy your customers and engage them with your content, community or brand, while simultaneously driving meaningful value for your business.” ~ BUNCHBaLL – Gamification Whitepaper
Badgeville – Gamification Report
“Badgeville is a white label Social Rewards & Analytics Platform for web and mobile publishers. Our customers come from a wide variety of verticals including retail, entertainment, publishing, education, enterprise and more.” ~Badgeville – Gamification Report
APIs, Apps, Widgets, & Gadgets
“… We’re talking specifically about “open” (or public) APIs, those that are intended to be picked up and used by outside developers. This is common practice in the tech industry, where Facebook, Twitter, Google, and more offer APIs that let developers build applications around their data… ”
PhD Thesis on Mashups
Pro Web Gadgets
“Pro Web Gadgets” by Sterling Udell was published before its time. This book about “Cross-platform Development Strategies” goes far beyond how to use clever Web 2.0 technologies for creating apps, widgets, and gadgets for the “Distributed Web”. The author carefully guides the reader through the techniques and strategy of extending existing IT investments to make data more interesting and sharable across environments and devices. The purchase of this book is a priceless investment for anyone thinking about developing for the future of the web.
Developing Web Widgets with HTML, CSS, JSON and AJAX by Rajesh Lal is also a good book, but I like it for different reasons and plan share some thoughts on it soon too.
Enterprise Gamification is a huge topic with many areas to explore. You can discover more here “Enterprise Gamification” I have also discovered a lot of very smart helpful people about this topic on Twitter. You can follow this #Gamification Twitter List to connect with people that can help you on this adventure. You can discover intelligent people sharing ideas about Enterprise 2.0 & Social Business on this “Enterprise 2.0 Twitter List #e20“.