The Gamification of Innovation in the Enterprise

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“Gamify”, The Future of the Innovation Process

Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes.

“Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change,” said Brian Burke, an analyst at Gartner. “Enterprise architects, CIOs and IT planners must be aware of, and lead, the business trend of gamification, educate their business counterparts and collaborate in the evaluation of opportunities within the organization.” Learn more here.

Enterprise Gamification Trends

Dean Takahashi wrote about this idea on “GamesBeat”, his article and the interesting comments can be reviewed here. Libe Goad and Peter Cohen share their thoughts about Innovation Gamification on ZDNet in this article (see comments too). Eric Caoili and his friends take a deeper look at this topic in, “Analyst: Over Half Of ‘Innovation’ Companies To Adopt Gamification By 2015“. Fans of Government 2.0 and Government Agencies can leverage the concepts of Game Mechanics in their Gamification Strategy, as Jeff Lopez covers in “Click to Participate – Games in Government“.

Beyond Gamification: 7 Core Concepts to Create Compelling Products

Amy Jo Kim (@AmyJoKim) shared 7 core concepts to create compelling products at the Web 2.0 Expo SF 2011. Understanding these 7 core concepts when implementing Game Mechanics within the Enterprise Innovation process is critical. Designers and Developers should already be aware of the core concepts when creating Enterprise 2.0 Platforms. These core concepts with very slight modifications can be reviewed here:

  1. Know who plays a part in your business objectives – design for their social style
  2. Build a system that’s easy to learn and hard to master
  3. Build fun/pleasure/satisfaction into your core workflows
  4. Use Progress Mechanics to “light the way” towards learning and mastery of business goals
  5. Design for Onboarding, Habit-Building, and Elder Game
  6. As employees and partners progress, unlock greater challenges, customization and privileges
  7. Give employees and partners real power via stats, voting, earned roles, & crowd-sourcing

Gamification at Web 2.0 Expo SF 2011 with Amy Jo Kim (ShuffleBrain) Video

Amy explains the core concepts of Gamification in the Web 2.0 Expo video.

Enterprise Innovation Gamification

The Enterprise Strategy of Innovation Gamification in business should be taken seriously by CIOs, IT Managers, and Enterprise Architects. Helping their colleagues, partners, and business associates understand how to leverage the concepts of game mechanics should be a defined goal in their Enterprise 2.0 Strategy Plan. Learn more at “What You Need to Know Before Boarding the Enterprise Gamification Trend Train“.

5 thoughts on “The Gamification of Innovation in the Enterprise”

  1. Great news everyone! Our Jan 2011 games for government referenced above was so successful that we’re going to be conducting another, even bigger, event in Jan 2012! The Jan 2012 will include both in-person and online games.

    The in-person games will again focus on budget issues. We’ll then turn to the topic of growing communities through our game “Prune the Product Tree”. This will be an in-person and online game that will engage as much of the city as possible in collaborative play to identify community projects that can grow and nurture vibrant neighborhoods.

    You can learn more about this event here:


    Luke Hohmann
    The Innovation Games Company

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