Successful Enterprise Gamification
Successful Enterprise Gamification implementation requires today’s leaders to understand and apply the knowledge of behavioral psychology and the lessons from brain science to manage organizational change successfully. “The Psychology of Change in Organizations“, Psychology Today.
Did you see this recent post by Andrew McAfee, “Enterprise 2.0 the Indian Way“? Andy shares this advice, “The more I learn about Enterprise 2.0, the more inclined I am to encourage companies to throw caution to the wind: buy (or build) some well-designed lightweight tools that take advantage of emergence and game mechanics, find a few leaders willing to lead by example, and go live”.
Jim Worth explains how simple features can lead to sophisticated results in “The Upside Down Enterprise Portal“.
The Game of Organizational Change
Way back in the 1990’s I worked with a team that was tasked with helping our organization reach the next level of Capability Maturity Model Integration (CMMI). The goal of this task was to improve each team’s performance and give our organization a competitive edge over similar businesses. My task was to create a “Process Management” Platform. This platform included what I called a “Behavior Engine”. The Behavior Engine included logging identified behaviors and awarding users points for performing tasks within the platform. User points were accumulated by doing things like: logging in, creating new process categories, adding new processes, … Reports were generated for stakeholders from the Behavior Engine to identify key players and their behaviors that were driving the success of our goal. We would interview these key players to discover how we could make things even easier. We would also help all players learn from each other by connecting the key players with the weaker players. Then we had the bright idea to surface the Behavior Engine data through individual and team leader boards, process collections, process improvement ideas, … We quickly discovered that the community could easily accomplish the objectives when they had the right guidance and understood the goal.
Our team got tasked with a new project that involved creating a platform for “Human Resources”. There was a lot of buzz about including the Behavior Engine from the Process Management Platform. We explained that this is not something that you just copy-n-paste, but we did reuse the core code and aligned it with the desired behavior and objectives of this new platform.
I moved on to other organizations and have worked with various teams to create/reface/integrate multiple types of platforms that include virtual meetings, customer relationship management, and Enterprise 2.0 platforms. All of these have elements of game mechanics in the architecture to support gamificaition (These elements can be found by searching your code, database, and logs for the word “points”). Speaking of “points”, the point of this quick story is that there is no “one-size-fits-all” solution for game mechanics in the Enterprise. Each implementation of Enterprise 2.0 Gamificaction is unique according to the business objectives and desired behaviors.
Happy Fav Five Friday!
Fav Five Places
What You Need to Know Before Boarding the Enterprise Gamification Trend Train
Work Better. Play Together? On Enterprise Gamification
Enterprise gamiﬁcation is a hot concept trending in Enterprise 2.0. It has great potential for beneﬁt (and misuse). Misconceptions create the risk of getting it wrong. Rypple’s Daniel Debow shares very important lessons learned for making it work in this presentation.
Gamification and Its Discontents
This great presentation on gamification by Sebastian Deterding covers: The Idea of gamification, side effects, common confusions and misunderstanings, what can go wrong when adding game mechanics to an interaction, and what gamified applications are missing about games.
Seth Priebatsch: Building the game layer on top of the world
By now, we’re used to letting Facebook and Twitter capture our social lives on the web — building a “social layer” on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the “game layer,” a pervasive net of behavior-steering game dynamics that will reshape education and commerce.
Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart—when cooperation is so clearly in everyone’s interest. With major new contributions from Michael Minkov’s analysis of data from the World Values Survey, as well as an account of the evolution of cultures by Gert Jan Hofstede, this revised and expanded edition:
- Reveals the “moral circles” from which national societies are built and the unexamined rules by which people think, feel, and act
- Explores how national cultures differ in the areas of inequality, assertiveness versus modesty, and tolerance for ambiguity
- Explains how organizational cultures differ from national cultures—and how they can be managed
- Analyzes stereotyping, differences in language, cultural roots of the 2008 economic crisis, and other intercultural dynamics
Fav Five Faces
Who is on your “Fantasy Innovation Team” this week?
Here are amazing people that have connected me to new friends and new ideas this week. You might be familiar with “Fantasy Football Teams” , well this is my “Fantasy Innovation Team” this week. I recommend following these smart, creative people on Twitter.
|Dad, entrepreneur (co-CEO of Rypple), music fan, and curious person. http://twitter.com/ddebow|
|Aspiring architect in the cathedral of human understanding. Researcher & designer working on UX, games, gamification & persuasive design. Tweets cc:by-nc/3.0. http://twitter.com/dingstweets|
|Chief Ninja of SCVNGR! (www.scvngr.com) http://twitter.com/sethpriebatsch|
|Game Designer, Bass Player, Mom http://twitter.com/amyjokim|
|Author, Speaker and Expert on Gamification and Game Mechanics. My Book: http://bit.ly/3YITLb & my Blog: http://gamification.co http://twitter.com/gzicherm|
Enterprise Gamification Strategy
Enterprise Gamification is the use of game mechanics within Enterprise 2.0 Platforms that improves adoption and strives to encourage users to engage in desired behaviors in connection with business objectives. This technique should be a part of the complete Enterprise 2.0 Strategy. Discover more about game mechanics within Enterprise 2.0 Gamification here “The Enterprise 2.0 Strategy of Gamification“.