E 2.0: Enterprise Gamification & the Behavior Engine

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Successful Enterprise Gamification

Successful Enterprise Gamification implementation requires today’s leaders to understand and apply the knowledge of behavioral psychology and the lessons from brain science to manage organizational change successfully. “The Psychology of Change in Organizations“, Psychology Today.

Did you see this recent post by Andrew McAfee, “Enterprise 2.0 the Indian Way“? Andy shares this advice, “The more I learn about Enterprise 2.0, the more inclined I am to encourage companies to throw caution to the wind: buy (or build) some well-designed lightweight tools that take advantage of emergence and game mechanics, find a few leaders willing to lead by example, and go live”.

Jim Worth explains how simple features can lead to sophisticated results in “The Upside Down Enterprise Portal“.

The Game of Organizational Change

Way back in the 1990’s I worked with a team that was tasked with helping our organization reach the next level of Capability Maturity Model Integration (CMMI). The goal of this task was to improve each team’s performance and give our organization a competitive edge over similar businesses. My task was to create a “Process Management” Platform. This platform included what I called a “Behavior Engine”. The Behavior Engine included logging identified behaviors and awarding users points for performing tasks within the platform. User points were accumulated by doing things like: logging in, creating new process categories, adding new processes, … Reports were generated for stakeholders from the Behavior Engine to identify key players and their behaviors that were driving the success of our goal. We would interview these key players to discover how we could make things even easier. We would also help all players learn from each other by connecting the key players with the weaker players. Then we had the bright idea to surface the Behavior Engine data through individual and team leader boards, process collections, process improvement ideas, … We quickly discovered that the community could easily accomplish the objectives when they had the right guidance and understood the goal.

Our team got tasked with a new project that involved creating a platform for “Human Resources”. There was a lot of buzz about including the Behavior Engine from the Process Management Platform. We explained that this is not something that you just copy-n-paste, but we did reuse the core code and aligned it with the desired behavior and objectives of this new platform.

I moved on to other organizations and have worked with various teams to create/reface/integrate multiple types of platforms that include virtual meetings, customer relationship management, and Enterprise 2.0 platforms. All of these have elements of game mechanics in the architecture to support gamificaition (These elements can be found by searching your code, database, and logs for the word “points”). Speaking of “points”, the point of this quick story is that there is no “one-size-fits-all” solution for game mechanics in the Enterprise. Each implementation of Enterprise 2.0 Gamificaction is unique according to the business objectives and desired behaviors.

Happy Fav Five Friday!

Fav Five Places

What You Need to Know Before Boarding the Enterprise Gamification Trend Train

Work Better. Play Together? On Enterprise Gamification
Enterprise gamification is a hot concept trending in Enterprise 2.0. It has great potential for benefit (and misuse). Misconceptions create the risk of getting it wrong. Rypple’s Daniel Debow shares very important lessons learned for making it work in this presentation.

Gamification and Its Discontents
This great presentation on gamification by Sebastian Deterding covers: The Idea of gamification, side effects, common confusions and misunderstanings, what can go wrong when adding game mechanics to an interaction, and what gamified applications are missing about games.

Seth Priebatsch: Building the game layer on top of the world
By now, we’re used to letting Facebook and Twitter capture our social lives on the web — building a “social layer” on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the “game layer,” a pervasive net of behavior-steering game dynamics that will reshape education and commerce.

Print Your Own SCVNGR’s Secret Game Mechanics Playdeck
Print Your Own Version of SCVNGR’s Game Mechanics Flash Cards

Cultures and Organizations: Software for the Mind, Third Edition

Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart—when cooperation is so clearly in everyone’s interest. With major new contributions from Michael Minkov’s analysis of data from the World Values Survey, as well as an account of the evolution of cultures by Gert Jan Hofstede, this revised and expanded edition:

  • Reveals the “moral circles” from which national societies are built and the unexamined rules by which people think, feel, and act
  • Explores how national cultures differ in the areas of inequality, assertiveness versus modesty, and tolerance for ambiguity
  • Explains how organizational cultures differ from national cultures—and how they can be managed
  • Analyzes stereotyping, differences in language, cultural roots of the 2008 economic crisis, and other intercultural dynamics

Fav Five Faces

Who is on your “Fantasy Innovation Team” this week?

Here are amazing people that have connected me to new friends and new ideas this week. You might be familiar with “Fantasy Football Teams” , well this is my “Fantasy Innovation Team” this week. I recommend following these smart, creative people on Twitter.

Dad, entrepreneur (co-CEO of Rypple), music fan, and curious person. http://twitter.com/ddebow
Aspiring architect in the cathedral of human understanding. Researcher & designer working on UX, games, gamification & persuasive design. Tweets cc:by-nc/3.0. http://twitter.com/dingstweets
Chief Ninja of SCVNGR! (www.scvngr.com) http://twitter.com/sethpriebatsch
Game Designer, Bass Player, Mom http://twitter.com/amyjokim
Author, Speaker and Expert on Gamification and Game Mechanics. My Book: http://bit.ly/3YITLb & my Blog: http://gamification.co http://twitter.com/gzicherm

Enterprise Gamification Strategy

Enterprise Gamification is the use of game mechanics within Enterprise 2.0 Platforms that improves adoption and strives to encourage users to engage in desired behaviors in connection with business objectives. This technique should be a part of the complete Enterprise 2.0 Strategy. Discover more about game mechanics within Enterprise 2.0 Gamification here “The Enterprise 2.0 Strategy of Gamification“.

13 thoughts on “E 2.0: Enterprise Gamification & the Behavior Engine”

  1. daniel

    I hit on your posting – the game of organisational change – by pure chance. I am heavily involved in the process improvement models being the international leader of ISO/IEC 15504 (SPICE) which you probably know is the ISO standard similar to the CMMI. I have been looking at organisational change for a while and have been involved in developing Adaptive Process Improvement as a means to accelearte change in process improvement. My attention has now turned to the ‘gamification of SPICE’ which is a major effort to adopting game mechanics to process improevement. I was therefore extremely interested in your posting. If you would like to contribute to the discussions on the ‘gamification of SPICE’ then please make contact with me. Web sites for the initiative will be live in the next four weeks.
    Alec Dorling

  2. Alec,

    Thanks for sharing your comment here and helping the Enterprise 2.0 Community with an enterprise integrated standards-based model.

    Helping people accept change is not an easy task, even in process improvement. Using the concepts of Gamification can help with change management and increase the rate of adoption.

    I strongly recommend reaching out to several people that can help shape this process. Some people that immediately come to mind are:
    Ellen Feaheny @ellenfeaheny and the @AppFusions team. Susan Scrupski @ITSinsider, founder of @20Adoption. All the members of The 2.0 Adoption Council are very smart and helpful.

  3. Hey Joe, I have also been tracking that very passionate conversation about gamification and game mechanics. I appreciate thought leaders’ transparency. Gabe, Kathy, & Sebastian show us that there is still plenty to think about, especially when it comes to “Enterprise Gamification”.

    I hope we will soon see a trend in strengthening Citizen Engagement through “Government Gamification”. There were no presentations on this at the last Gov 2.0 Expo (Government 2.0 Conference) in Washington, DC. There were plenty of side conversations about “Government Gamification”. Most of these conversations focused on improving efficiency, but some included ideas about citizen engagement. I hope we see this in formal presentations at the next Gov 2.0 Expo or Government 2.0 Summit.

    1. Hi there… as a matter of fact:
      “There were no presentations on this at the last Gov 2.0 Expo (Government 2.0 Conference) in Washington, DC. There were plenty of side conversations about “Government Gamification”

      I actually *did* a keynote at Gov 2.0 (both the Expo *and* summit) about using fun/games/etc. for engaging citizens. But I do not and will not use the word “gamification” since I believe, like Ian Bogost puts it, “that word has already been burned”. In my opinion, it cannot be rehabilitated because the chief proponents are coming from an almost pure marketing/greed-driven perspective where the subtlety is lost. And with these topics, where we are using essentially one of the most powerful behavioral psych methods of manipulation, the subtle issues MATTER.

      I am not against much of what others have lumped under the big gamification umbrella. I am very much against the term because of its current definition and use, and I am definitely against applying operant conditioning to areas that *might* have otherwise had a fighting chance for intrinsic motivation.

      In other news, JP Rangaswami (chief scientist at SalesForce now, I think) apparently just gave an awesome talk on Enterprise Gamification. I still won’t use the word, but what he *means* is the real thing. The good stuff.

      1. Kathy,

        Your presence at the Gov 2.0 Expo in Washington, DC was one of the key reasons I attended the event! I am a big fan of your works and respect your views about the word, “Gamification”. Your obvious feeling about this word is why I did not include your presentation when talking about the “Government 2.0 Gamification”. The content of your presentation at Gov 2.0 Expo 2010 was thought provoking. I was even more impressed with the audience engagement. Everyone in the packed room was so entranced with you and the information you were sharing. I felt fortunate to actually experience this for myself and appreciate you taking the time to share your brilliant ideas with the Government 2.0 Community.

        I have been implementing Gamification in the Enterprise for several years and it is sad to see the word, “gamification” abused for personal gain. I believe the word “gamification” will regain it’s value over time.

        Thanks for sharing that link from the ReadWriteWeb 2Way Summit (#rww2way) event.

        I am a huge fan of @jobsworth and sent him a message earlier today, congratulating him on an outstanding presentation about “Enterprise Gamification”. His lipstick part reminded me of slide 27 of @ddebow’s presentation towards the beginning of this article, “Work Better. Play Together? On Enterprise Gamification.”

        Thanks for sharing your thoughts here and around the world,
        Daniel Hudson

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