The Enterprise 2.0 Strategy of Gamification

Improving Enterprise 2.0 Adoption Through Gamification

A Gamification Strategy will Continue to Support Perpetual User Engagement

gamification-summit

The Gamification Summit 2011 created a bit of buzz in Enterprise 2.0 circles this week.  This buzz included this great article Trends: 5 Engagement Factors For Gamification And The Enterprise by R Ray Wang, you can connect with him on Twitter at @rwang0

Did you know that Call of Duty: Black Ops generated more than $360 Million Dollars in the first day of sales? Call of Duty: Black Ops is the most beautifully intelligent game I have ever played!  This masterpiece offers amazing game play, stunning graphics, awards, badges, achievements, customization, and takes game mechanics to a whole new level.  Let’s take a look at how we can leverage these success factors for the Enterprise, but first take a look at this funny Call of Duty: Block Ops video.

Call of Duty: Black Ops TV Commercial: “There’s A Soldier In All Of Us”

What is Gamification?

Gamification is the use of game play mechanics for non-game applications, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications.  You can learn more on the Gamification Blog.

How Does Gamification Apply to Enterprise 2.0?

Maslows-Hierarchy-of-Needs

Gamification in Enterprise 2.0 is about Maslow’s hierarchy of needs, a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation.  Most of these needs are met by popular games and should be supported in Enterprise 2.0 platforms to ensure rapid adoption and success.  You will discover some simple methods to “Gamify” your Enterprise 2.0 Platform in this article I wrote last year Game Theory for Enterprise 2.0 Adoption.  That article also includes a few videos about human behavior.  Ideas around the bigger picture of using game mechanics in the Enterprise is coverd in this article Enterprise 2.0 Adoption Patterns: Collective Intelligence.

Gamification Videos & Presentations

The gamification presentations from the Gamification Summit are available to members, but here are a few presentations that will get you thinking differently about using game mechanics in your Enterprise 2.0 Platform to improve user engagement.

Gamification Patterns & Pitfalls

Gabe Zichermann, Gamification Expert and Author discusses some of the main ways that gamification will change your business in this video.

Gamification by Scott Dodson COO, Bobber Interactive

Gamification-by-Scott-Dodson

Gamification by Wanda Meloni, M2 Research

Gamification-by-Wanda-Meloni

Gamification and Its Discontents by Sebastian Deterding

gamification-discontents-Sebastian-Deterding

Engagement through Gamification

Engagement-through-Gamification

6 thoughts on “The Enterprise 2.0 Strategy of Gamification

  1. Pingback: Tweets that mention Tips on Enterprise 2.0 with Web 2.0 » Blog Archive » The Enterprise 2.0 Strategy of Gamification -- Topsy.com

  2. Thanks for sharing your thoughts Eric! Violence, even in the form of a game, can be disturbing. I like how the ad conveys the idea of Anyone and Everyone can participate in the “Call of Duty: Black Ops” game.

    This is the same idea behind Enterprise 2.0. Using Web 2.0 tools for collaboration is not just for “Generation Y”. A successful Enterprise 2.0 Solution supports and encourages participation from Anyone and Everyone.

    Applying Game Mechanics or “Gamification” of the Enterprise Platform encourages participation, increases the adoption rate, and improves collaboration.

  3. Pingback: Tips on Enterprise 2.0 with Web 2.0 » Blog Archive » E 2.0: Enterprise Gamification & the Behavior Engine

  4. Thank you for every other great article. Where else may just anybody get that kind of information in such a perfect approach of writing? I’ve a presentation next week, and I’m at the look for such info.

  5. Pingback: Pet predviđanja od budućnosti gamifikacije (gamification-a) | Zimo

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