Improving Enterprise 2.0 Adoption Through Gamification
A Gamification Strategy will Continue to Support Perpetual User Engagement
The Gamification Summit 2011 created a bit of buzz in Enterprise 2.0 circles this week. This buzz included this great article Trends: 5 Engagement Factors For Gamification And The Enterprise by R Ray Wang, you can connect with him on Twitter at @rwang0
Did you know that Call of Duty: Black Ops generated more than $360 Million Dollars in the first day of sales? Call of Duty: Black Ops is the most beautifully intelligent game I have ever played! This masterpiece offers amazing game play, stunning graphics, awards, badges, achievements, customization, and takes game mechanics to a whole new level. Let’s take a look at how we can leverage these success factors for the Enterprise, but first take a look at this funny Call of Duty: Block Ops video.
Call of Duty: Black Ops TV Commercial: “There’s A Soldier In All Of Us”
What is Gamification?
Gamification is the use of game play mechanics for non-game applications, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. You can learn more on the Gamification Blog.
How Does Gamification Apply to Enterprise 2.0?
Gamification in Enterprise 2.0 is about Maslow’s hierarchy of needs, a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation. Most of these needs are met by popular games and should be supported in Enterprise 2.0 platforms to ensure rapid adoption and success. You will discover some simple methods to “Gamify” your Enterprise 2.0 Platform in this article I wrote last year Game Theory for Enterprise 2.0 Adoption. That article also includes a few videos about human behavior. Ideas around the bigger picture of using game mechanics in the Enterprise is coverd in this article Enterprise 2.0 Adoption Patterns: Collective Intelligence.
Gamification Videos & Presentations
The gamification presentations from the Gamification Summit are available to members, but here are a few presentations that will get you thinking differently about using game mechanics in your Enterprise 2.0 Platform to improve user engagement.
Gamification Patterns & Pitfalls
Gabe Zichermann, Gamification Expert and Author discusses some of the main ways that gamification will change your business in this video.