Why Enterprise 2.0 Strategy: Past, Present, & Future

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The Social Business of Enterprise 2.0

The early adopters of Enterprise 2.0 have done a great job of sharing their lessons learned about implementing Web 2.0 technologies to improve collaboration around business goals and objectives.  You can find plenty of videos, presentations, wikis, blogs, and events from people all around the world willing to help you with your implementation of Enterprise 2.0.  These people can help you with your Enterprise 2.0 Strategy and help you discover how to use Web 2.0 technologies mapped to your business process to improve collaboration in your organization.

There is a current trend in the Enterprise 2.0 Market of calling Enterprise 2.0 “Social Business”.  I believe the “Social Business” result of Enterprise 2.0 is understood.  Using the term “Enterprise 2.0” is inherently connected to “Web 2.0″ and has given people at all levels a simple identifier when collaborating about methods for empowering the workforce and improving the bottom line.  I hope any working professional realizes that all business is “social business”.  Diluting the term “Enterprise 2.0″ is a huge mistake and I hope people continue to support using the term “Enterprise 2.0″.

The magic of Enterprise 2.0 adoption remains a struggle.  This may be due to organizations rushing to implement an Enterprise 2.0 Solution and forgetting the essence of what Enterprise 2.0 is about, as described by Andrew McAfee in the video below.  Here are a few quick highlights:

  • “USER technologies” (remember who your building for)
  • Easy to use tools lower barriers to participation and increase speed of adoption
  • Less rules, more collaboration
  • Tags are simple ONE WORD descriptions to help identify context
  • Enterprise 2.0 is about empowering, not imposing
  • Let structure emerge over time
  • More focus on HOW Web 2.0 Software gets used

Enterprise Architecture goes beyond copying features from Social Network Platforms like Facebook, LinkedIn, and Twitter.  It’s also more than using Web 2.0 Technologies like Wikis, Blogs, Forums, and Micro-blogs in the Enterprise.  Enterprise Architecture is more about improving business processes and collaboration that compliments the culture of the organization.  The strategy behind Enterprise Architecture directly maps to business goals and objectives.

I hope you enjoy this video collection that helps show how far Enterprise 2.0 has come and where we are going with the workforce of the future.

Andrew McAfee on What is Web/Enterprise 2.0

This is an older video that provides a quick look back at the thoughts of using Web 2.0 Tools within the Enterprise to help improve collaboration and communication.  See how Andrew McAfee explains how these Web 2.0 Tools will transform the Enterprise in this video.

Enterprise Architecture

See intelligent insights about Enterprise Architecture from these Gartner Analysts in this video.

The Future of the Enterprise Architect

Jefferey “Skunk” Baxter, Defense Consultant, and Jeff Jonas, Chief Scientist, Entity Analytic Solutions, IBM Software Group, discuss the “Future of the Enterprise Architect” at the 2010 DOD Enterprise Architecture Conference in this video.

Social Business – rethinking innovation, organization and leadership

A more open and transparent world challenge us to rethink the way we do business, the way we organize and the way we lead. Globalization, Tranparency, Social Media, Collaborative software – all part of a social revolution that forces companies to engage in Social Business Innovation and Open Business Leadership. See what can we learn from LEGO, Google, Starbucks, Proctor & Gamble and Nike in this video.

Cloud Computing & Custom Apps with Salesforce Chatter

Force.com is the leading cloud platform for business applications and Web sites. You can build and run your apps on it 5x faster, at about 1/2 the cost of traditional software platforms.  See how you can use PaaS and SaaS for collaboration in the cloud to collaborate with your team in this video.

Sir Ken Robinson on Collaboration in the 21st Century

Sir Ken Robinson, PhD, is an internationally recognized leader in the development of creativity, innovation and human resources.  See how he explains creativity and innovation in this video.

Professor Thomas Malone on Collective Intelligence

Thomas W. Malone is the Patrick J. McGovern Professor of Management at the MIT Sloan School of Management and the founding director of the MIT Center for Collective Intelligence.  See how Professor Thomas W. Malone explains Collective Intelligence in this video.

Social Intelligence and Leadership

An interview with Daniel Goleman, Psychologist. See how you can use emotional and social intelligence to improve your own and your organization’s performance in this video.

Microsoft on Productivity Future Vision

See how technology could transform the way we get things done at school, at work, and in the home over the next 5 to 10 years in this video.

Enterprise 2.0 & Collective Intelligence

Connecting “Weak Ties” and Collective Intelligence will continue to be a great Return on Investment in Enterprise 2.0.  Empowering employees and enabling collaboration of the dispersed workforce contributes to Collective Intelligence powering “Predictive Markets” beyond business owners’ imagination.

Collective Intelligence: “The whole is greater than the sum of its parts.” ~Aristotle

What do you think about Enterprise 2.0?

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