E 2.0: Can the Enterprise Learn From Twitter’s Success Secrets?

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3 Simple Secrets to Twitter’s Success

  • Understanding Culture
  • Harnessing Technology
  • Empowering Others

Trends about our culture today show us people are busy and tolerance for complicated things seems to be getting lower with each passing day.  Twitter tapped this culture trend of time commitment by keeping post limited to 140 characters and with it’s User Friendly / People Focused Design.  The Mobile Market is exploding, more people own mobile devices than computers.  Twitter tapped this trend by integrating a mobile strategy early in their plan.  People like things to fit their needs, this is why Application Programming Interfaces (APIs) should be a critical part of any technology strategy.  Twitter empowers people through it’s API with the ability to share custom information across multiple environments.

Happy Fav Five Friday!

Fav Five Places

I actually have a few more than five favorite places.  I hope you don’t mind.

The Famous Twitter Sketch

You can see the birth of the idea for Twitter in this sketch and you can read Jack Dorsey’s thoughts about this sketch here.  Notice the simplicity of the design and how the idea of sharing across multiple channels was an early thought.  The discovery (“find-em”) part toward the bottom is a very smart piece to include early in the design too.  Sharing ideas (Collaboration) is the main point of Enterprise 2.0.  This sketch reminds us of how a simple idea, shared with others can grow into something beyond your imagination.

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Twitter Talk at TED

Evan Williams of Twitter talks about integrating his ideas about SMS with Jack Dorsey’s ideas about Twitter.  Evan goes on to talk about the Fundamentals of Twitter.  He quickly describes how people discover uses of Twitter for Business and in Government.

A great quote here is, “One of the many ways that users shaped the evolution of Twitter”.  I can’t wait to here this in the Enterprise, “One of the many ways that USERS shaped the evolution of Enterprise 2.0″.

Twitter’s design and API make this tool so simple to use, that a common house plant can communicate to the world.   This reminds us of the power of simplicity.  Technology should lower barriers, not create new ones.

“Going far beyond the original idea” is another great quote.  I believe Enterprise 2.0 is designed to support doing this very thing.

There are many things taught about innovation in this video

Twitter CEO Evan Williams speaks to users in Tokyo

“What we learned time and time again from listening…”  is an important quote in this video.  You can also see the chart of all the tweets over the course of the World Cup.  This got me thinking about what would happen to your business if an idea had this much collaboration through Enterprise 2.0 tools.

Biz Stone and Evan Williams on Twitter

In this more recent video we hear Biz and Evan talk about how relationships are important.  Listening to customers can help avoid PR disasters and improve brand loyalty.  A little communication can reverse a customers decision about going to your competitor.  They also share some important thoughts on privacy.

How Twitter Changed My Life

This is an impressive presentation about Twitter and how to harness it’s value.

A Collection of Twitter Case Studies

Twitter provides a nice collection of case studies.  These case studies include reports from big businesses, non-profits, and government.

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The Power of the API

In the first video Evan mentions there were over 2,000 applications using Twitter’s API.  Their API enables people to share filtered customized data across multiple environments.  The ability to share information across multiple environments increases the opportunities for collaboration.  What if  your Enterprise 2.0 Solution had an API to support sharing data when you need it, where you need it?

Twitter API Mashups and Apps on Programmable Web

You can discover and learn from a huge collection of APIs and developers at Progammable Web.

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Twitter API Mashups and Apps on Yahoo Pipes

You can discover some new ways of using Twitter at Yahoo Pipes.

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Fav Five Faces

Who is on your “Fantasy Innovation Team” this week?

Here are just a few new friends that have connected me to new people and new ideas this week.  You might be familiar with “Fantasy Football Teams” and such, well this is my “Fantasy Innovation Team” this week.  I recommend following these smart, creative people on Twitter.

twitter-db Communication strategist. Digital Something. Connector. Entrepreneur. Anime & SciFi lover. http://twitter.com/db
twitter-bhc3 VP of Product at Spigit, the SaaS enterprise innovation management platform. And a Dad who misses running marathons. http://twitter.com/bhc3
twitter-dzhu IT consultant, managing software development/ integration projects for a living; .Net, CMS, intranet, collaborative workplace, knowledge management, e-learning http://twitter.com/dzhu
twitter-eric_andersen Technology consultant/architect at IBM in Cambridge MA, enterprise search, social computing; piano, a cappella, cyclist, origami, iPhone; my tweets are my own! http://twitter.com/eric_andersen
twitter-rickmans social media strategist, technological optimist, blogger, consultant, father, spreker, innovatie, php, wordpress | I collect and tweet interesting links http://twitter.com/rickmans

5 Twitter Success Secrets for Enterprise 2.0

  • Listen (people, users, customers, partners, metrics)
  • Respond (people, users, customers, partners, metrics)
  • Empower Others
  • APIs Rock
  • Practice “People Centered” Design