The Augmented Reality of Enterprise 2.0

Share your find

Thrills and Chills of the Enterprise 2.0 Conference #e2conf

Happy Fav Five Friday!

by Alex Dunne
Enterprise 2.0 Conference 2009: Attendees headed to Expo by Alex Dunne

The Enterprise 2.0 Conference is the gathering place for the growing community of business and IT people bringing enterprise-class collaboration and productivity tools into their organizations. From early adopters leading the effort to those just dipping a toe in the water, this is the place to explore the latest options for bringing 2.0 technologies like wikis, team workspaces, blogs, unified communications, enterprise search, software as a service and social networks to your business.  Learn more.

The Thrills of Enterprise 2.0

The good folks at “Enterprise 2.0 Conference”  were very generous about sharing information by web streaming  E 2.0 sessions, which was greatly appreciated!  They also created public connections with Google Wave and many of the smart attendees shared their thoughts on Twitter and other  Social Media tools.  You can roll back the Twitter stream by searching for #e2conf.  There was a lot of talk about collaboration, sharing, social networking, and “breaking down the silos”.  This leads me to question why do the presentations from the 2009 Enterprise 2.0 Conference require a password? This seems to contradict the knowledge sharing cheerleading.   I wish they would take some tips from O’Reilly Media and be more open with their data.  You can see all the Web 2.0 Summit Presentations and Videos here.  I hope we are not afraid to tap the wisdom of crowds when dealing with Enterprise 2.0 and Knowledge Management.  We can talk more about this at the Virtual Enterprise 2.0 Conference – February 2, 2010.  Please open your E 2.0 knowledge/strategy presentations!

The Chills of Enterprise 2.0

The Enterprise 2.0 community seemed to get spun up on an article posted on ZDNet by Dennis Howlett.  This article titled, “Enterprise 2.0 – the non-debate” caught some internet buzz and responses from the community.  I’m not sure if I am more shocked by what he said or the strange need for E 2.0 types to defend enterprise solutions.  You can see the “non-debate” debate on Twitter.  Dennis talks about how business leaders get turned off by the word “social”.  He shares his ideas and opinions on the subject, which you can read in his article.

You may also want to judge for yourself by reviewing what was said here:  “E2.0 Conference Panel: Is Enterprise 2.0 a Crock?”   The panelists were all members of the 2.0 Adoption Council:  Greg Lowe of Alcatel-Lucent, Megan Murray of Booz Allen Hamilton, Bryce Williams of Eli-Lilley, Jamie Pappas of EMC, Bruce Galinsky of MetLife, and Claire Flanagan of CSC.  Here are some of their comments:

  • Claire: As a consulting organization, we’ve been able to document how our proposal processes have changed, to find experts and close deals much faster.
  • Greg: It’s a little like having an internet startup. You need to engage people, make it “sticky”
  • Bryce: The power comes from the critical mass of participation, and if what we’re trying to do is in lots of different locations, or hard to use, people just go back to their overflowing inbox. So yes, the user interface is very important.
  • Megan: It’s about accountability and visibility. “I can’t stop you from being stupid, but I can highlight it when you are stupid.’” There’s a lot of power in empowering people.

DigitalBeat also has a few things to share about quantifying the business benefits of social networks, wikis, and blogs in the workplace.  Enterprise 2.0 advocates launch vague defense that industry is not a crock.

Looks like the folks over at CMSWire found another way to post an E 2.0 Crock article.   #e2conf Enterprise 2.0: A Load of Crap or Not a Load of Crap?

Crock of Crap 2.0

See, just add a “2.0” and now it’s all good ;)  Funny how we like to get a tangled up in the spokes of our words.

5 Enterprise 2.0 Resources for Moving On

  1. Are you interested in learning more about Crock or Not Enterprise 2.0?  I recommend reading Andrew McAfee’s Blog: Enterprise 2.0 is a Crock: Discuss The comments to this article are VERY valuable.
  2. Is Enterprise 2.0 a Savior or a Charlatan? How Strategy-Driven Execution can pave the path to proving legitimate business value.
  3. Lessons Learned at the SCRM E2.0 Conference
  4. Importance of Enterprise 2.0 Connections to Innovation ROI
  5. The Enterprise 2.0 Value Propositions Agenda

Enterprise 2.0: Looking Ahead

I have been in this business for many years.  I have been automating task with technology since the early 90s.  I have worked with some incredible teammates creating award winning Enterprise 2.0 solutions in Virginia and the Washington DC area.  I love where we are with Social Networking and where we are going with Enterprise 2.0.

I earned my Enterprise Development Certificate in 2005, yes I know that is a year before Andrew McAfee coined the term Enterprise 2.0.  This was years after developing “Portals”, “Dashboards”,  “Knowledge Management Tools”,…  Remember when “Portals” were all the rage and we were busy adding “MS Nuggets” to “Dashboards”?  I went on to earn my Certificates in “Best Practices and Design Patterns” (Very Important) and “XML Web Services”.  This education and experience along with a solid business strategy were the keys to unlocking the magic of Enterprise 2.0.  Blending this type of expertise with an understanding of human behavior is the rocket fuel that powers your successful enterprise 2.0 solution.

The Virtuality Continuum of People and Process


The Virtuality Continuum is a phrase used to describe a concept that there is a continuous scale ranging between the completely virtual, a Virtual Reality, and the completely real.  The advancements in media and technology supplementing existing activities in reality. This breaks down to Organizations using Enterprise 2.0 solutions within their existing workflow to accomplish their mission.  I believe Enterprise 2.0 is in the early stages of Augmented Reality.  This is actually pretty impressive when you think about how the phrase “Enterprise 2.0″ was coined by Andrew McAfee in 2006.  Acutally this phrase was coined before then, but you can ask Andy (@AMcafee) about that.  The point is that Enterprise 2.0 is still in it’s infancy and it’s okay to have a single phrase we can use when talking about connecting people and things for the purpose of improving business and lifestyle.

5 Trends Supporting the Future of Enterprise 2.0

  • Virtual Colleague Networks – Includes the use of XFN, FOAF, Microformats, and Social Graph to support stronger realtionships and communities.   More on Google’s Social Graph
  • Human Behavior Mapping – Monitoring and surfacing human behavior will lead the way to incorporating artificial intelligence into our devices and applications.  More on Human Behavior: The key to future tech developments.
  • Standard Content Objects – The increased adoption of  standard formats will lead the way to sharable content across multiple devices and networks.  User experience will improve by empowering them with the ability mix and mash data for custom content.  More on building Widgets and Web Services that make it easy for you to add social networking features to your existing web sites, including the ability to run OpenSocial Gadgets.
  • Mobile Enterprise – Mobile devices are already in the Enterprise.  Personal computers are moving off the desk and into the pocket.  People need to connect whenever, where ever at the speed of business.  We will see tremendous growth for mobile support in the Enterprise.  More on iPhone adoption in the Enterprise.
  • Enterprise Cloud Computing – Why pay for an automobile company, when all you need is a car?  Who really wants an automobile company in this economy?   New cloud computing models can reduce IT risk and cost while supporting scalable environments.  Learn more about Amazon Virtual Private Cloud (Amazon VPC)

What are you thoughts?


One thought on “The Augmented Reality of Enterprise 2.0”

Comments are closed.