What Does An Advertising Book Have To Do With Social Media?
Tested Advertising Methods by John Caples is packed full of tested communication methods that work. You might think that it is a little unusual talk about an advertising book while relating it to social media, twitter, blogging, facebook, linkedIn, email and other social networking web sites. This book allows you to harness years of research from some of the best communicators the world has ever seen. I have used the advice from this book to increase my audience response rate by over 200%. The tips in this book has won me kudos from my boss when applying them in my blog posts, news letter articles, emails, and presentations (powerpoint and verbal). I am not a great writer, I need all the help I can get. This book taught me proven methods that work.
What If I Am Not Selling Anything?
David Ogilvy, “The Father of Advertising” has been quoted as saying “Put people first, the rest will follow.”
I believe that 99% of all communication is selling something. We may not all be selling widgets, but most communications are selling opportunities to discover ideas and strengthen relationships in a very competitive space. Competition for attention is increasing every day. People and technology are getting better at filtering data. Do you want to be filtered? Connecting with your target audience will help prevent you from being filtered. I know my inbox, RSS reader, Twitter stream, and search results contain lots of important information, but some things get filtered out.
What is a Headline?
- A Twitter Post
- A Mobile Phone Text Message
- A Blog Title
- The Subject Line in Your Email
- An Introduction
- An Opening Remark
- Presentation Bullet
- Oh yeah, and ad copy
- Where 80% of Communication Happens
David Ogilvy Quote: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Why Should I Read Tested Advertising Methods and Apply the Techniques Shared Within?
- Improves Communications
- Improves Understanding the Communications of Others
- Greater Results with Little Extra Effort
- Connecting with Your Audience
- Increases Your Web Site Traffic
- Attracts Quality Twitter Followers
- Sells Your Point Faster
Buying, reading, and applying the secrets from Tested Advertising Methods is a very small investment for such a huge return. Buy this book and keep it close because it is jammed packed full of reference material, advice, tips, and examples about improving communications.
What is your favorite tip from improving effective communications?