Mixing Social Media Tools in Enterprise 2.0

Happy Fav Five Friday!

Enterprise 1.0

I love social media, but I work on Enterprise 2.0 solutions.  I have worked with government and commercial clients developing collaboration and knowledge management tools long before the cool “Enterprise 2.0” term was coined.  The Enterprise 1.0 approach was a small team making decisions on tools with a rigid taxonomy that had  little or no regard to workflows and existing business processes.  Have you been around long enough to remember the early push for repeatable processes in government agencies?  You may remember the big push for Capability Maturity Model Integration (CMMI) and then Six Sigma to help improve business processes in government agencies.  Fun times right?  A lot of people were pushing tools down the chain and it felt we had a process for our process .

Enterprise 2.0

Enterprise 2.0 is more than blogs, wikis, forums, bookmarking and other web-based technologies.  A successful implementation of Enterprise 2.0 will see rapid adoption when the tools map to existing processes and the structure reflects the organization.   Some benefits of Enterprise 2.0 should be immediately inherent and the long term value should be understood.  The information usually has a folksonomy structure to support a collaborative environment.

Social Media

Social Media is a collection of user-generated content usually shared in a very public way.  Some people and organizations use social media to manage their brand.  The birth of Web 2.0 naturally led to the explosive growth of social media.

5 Differences Between Enterprise 2.0 & Social Media

You may have a few things to add to this list and I hope you do.

  • Social Media is about User-Generated Content, while Enterprise 2.0 is about harnessing the Collective Intelligence.
  • Social Media is about social perspective, while Enterprise 2.0 is about business perspective.
  • Social Media is about spending time, while Enterprise 2.0 is about saving time.
  • Social Media is about random knowledge, while Enterprise 2.0 is about knowledge management.
  • Social Media is usually very public, while Enterprise 2.0 is usually behind a firewall.

5 Resources About Enterprise 2.0 & Social Media

The Difference Between Enterprise 2.0 and Social Media by Andera Baker

Enterprise 2.0: The Nature of the Firm

11 Things Startups Should Know About Enterprise 2.0

Social Media vs. Knowledge Management: A Generational War

How the Internet is Really Evolving

What are your thoughts & resources on Enterprise 2.0?


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This entry was posted on Friday, April 24th, 2009 at 6:35 am and is filed under Enterprise 2.0, Fav Five Friday. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 comments so far

 1 

There is no enterprise and here comes everybody.

Akin to: There is no spoon…we’re all part of the matrix.

We have to rethink everything we know about Enterprises and the barrier between what’s inside the wall and outside the wall is being disintermediated by individuals taking ownership of their identities.

April 27th, 2009 at 1:14 am
 2 

Thanks for the comment Paula!

I am a big fan of the matrix movie, I have seen it over a dozen times. I am known in this area for bending spoons and other various objects.

I’m all about removing barriers, especially the self constructed ones.

Transparency is great, but individuals & organizations need to protect their intellectual capital, private information, and work product.

I would not share my social security number, tax records, my client’s work product, banking information, & other various private information in the social media space. Would you? I would not want to filter through extra information of others, just to get what I need.

The “wall” is not necessarily a firewall. As human beings, we all have walls. Most of us have comfort zone walls. I have social zones that I enter in order to share what is necessary at the time. I usually do not communicate & interact with my colleagues in the same ways I communicate & interact with a lover. Everything seems to have a time & place, just like Enterprise 2.0 and Social Media.

Enterprise 2.0 is more about improving internal communications and collaboration in order to meet business objectives. Social Media from a business perspective is more about managing public perceptions and brand awareness.

April 27th, 2009 at 6:04 am
 3 

Those 5 differences are so dead on. That is something that we need to highlight in the explanation of what people probably want, vs. what they think they want when it comes to Government 2.0.

April 27th, 2009 at 5:23 pm
 4 

Hi Geek Girl Supreme (Andera)

Thanks for adding your insights!

I believe we talked a little bit about this at Government 2.0 Camp #Gov20Camp in Washington DC. There were so many people at Gov20Camp & with all the tweets and other twitter activity, it’s difficult to still match conversations with faces. We also talked about gathering more information from great thinkers around the world though the internet by using blogs, wikis, & other collaboration spaces.
People at http://www.government20club.org are doing a great job with this for a lot of people that are already aware of some needs in Government 2.0. I hope our efforts help connect more people to existing efforts.

I’m glad you mentioned Government 2.0. I am passionate about helping government agencies improve communications and collaboration. I believe you also have a passion for Gov 2.0. I’m so excited that Organizations and Government Agencies are embracing web technology and agree that there is a need to help sort the onslaught of information.

I hope to engage a wide range of people, so we can share a wide range of perspectives. Your link is also available in the resource section of the article. I met Andrew McAfee several months ago, I like his insights about Enterprise 2.0 too. I purposely avoided a detailed description of Enterprise 2.0 because I hope others will share their description of Enterprise 2.0 and how they feel about Enterprise 2.0 compared to Social Media.

April 28th, 2009 at 9:09 am

One Trackback/Ping

  1. USAF Soars Through The Social Media Skies | Tips on Enterprise 2.0 with Web 2.0    May 01 2009 / 9am:

    [...] government followers, and social media folks. In a previous post we covered some points on the difference between Enterprise 2.0 and Social Media. Today I would like to share some amazing things our government agencies and warfighters are doing [...]

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