Amy Shuen has a firm grip on the long tail. Get your face in this book and don’t blink while she takes you on a fascinating journey to the tipping point fueled by the wisdom of crowds. My space on the shelf for this book is empty because her book is always in my hand. I bought several copies of her book as gifts for friends.
Amy Shuen is to the world of Web 2.0 as Ludwig van Beethoven’s influence is to the world of music. Her impact on web strategy is comparable to da Vinci’s impact on art. She is ahead of her time. Get her book before the ground swell from tribes of new influencers leaves you in a wikinomic downturn.
I have been in the web business since the early 90s. I am a professional technology consultant and thought leader. I have a huge collection of books, papers, & resources related to my industry and Amy’s book is my most prized possession. I recommend getting extra copies for you and your colleagues.
One snippet from this book clearly explains how a small strategy adjustment saved a tremendous amount of money for a well known company. Depending on your reach, this tiny snippet can help save you $1,000’s – $1,000,000’s. I would spend far more than the price of this whole book for this one snippet.
One last flckr of thought. What if your competition already has this book?
Please feel free to check these youtube videos of Amy presenting some of the information in this amazing book.