Enterprise 2.0 Strategy for Success

Implementing Enterprise 2.0 in your organization can be very difficult without a clear strategy.  Creating a clear strategy plan can be difficult too, unless you have a few well defined goals. These goals should be simple enough for anyone to understand.

Enterprise 2.0 Vision Statement

The first goal should be creating a simple vision statement for your Enterprise 2.0 Solution.  Your E 2.0 vision statement is a long term view that sums up the benefits of your Enterprise 2.0 Solution.  This should automatically paint a picture in a person’s mind of how they are connected to the mission.  Your vision statement should be short, simple, and exciting.

Enterprise 2.0 Mission Statement

The second goal should be creating a simple mission statement of your Enterprise 2.0 Solution.  This E 2.0 Mission Statement should be short and simple with just a few (non-tech) sentences that defines the fundamental purpose of your Enterprise 2.0 Solution and what it does to achieve it’s vision.  This should not contain any vendor specific information and be simple enough for a child to understand.  You Mission Statement should have some “Zing” and not sound dry and boring.  Your marketing people can help you polish this and make it almost sound like a song.

Seven Simple Secrets of Enterprise 2.0 Strategy

In a previous article, “There is no Enterprise 2.0” I wrote about The Practice of Enterprise 2.0 Adoption Patterns and included these seven simple secrets of Enterprise 2.0 Strategy.  The original article covered several ideas and contained many resources, but I thought sharing this here would be more simple.

1. Have a plan that maps to business objectives and goals
2. Your audience is your strategy
3. Design for interaction
4. The more problems you solve, the more success you will have
5. Solutions with Extensibility have more value
6. Sharable data (APIs/Web Services) creates flexibility
7. Think Platform of Apps

Why Keep Enterprise 2.0 Strategy Simple?

Business, Culture, and Technology are complex topics.  The full Enterprise 2.0 Implementation process is a very complex topic.  Starting with a small, well definded foundation of your full strategy and plans can help with decision making.  You can look back at these statements when making decisions about next steps.  If the next step does not align with these statements, then move on.  Having a Vision Statement and a Mission Statement for your Enterprise 2.0 Solution are the first steps to Enterprise 2.0 Adoption.

Happy Fav Five Friday!

Fav Five Faces

Who is on your “Fantasy Innovation Team” this week?

Here are just amazing people that have connected me to new friends and new ideas this week. You might be familiar with “Fantasy Football Teams” , well this is my “Fantasy Innovation Team” this week. I recommend following these smart, creative people on Twitter.

	Futurist, entrepreneur, keynote speaker, strategy advisor, and author. Current focus: future of influence and future of the enterprise http://twitter.com/rossdawson
	Hi I’m Susan from NC, Social Media Enthusiast & Strategist. I create social media campaigns to help build awareness. ♥ Music, Movies & More! http://twitter.com/BuzzEdition
	Founder and CEO of The Lab. My primary interests are Management, BI, Social, CRM, Mobile, SMM, Common Sense Business, and Government 2.0. Consultant. Analyst. http://twitter.com/JohnFMoore
	Producer, Gov 2.0 Radio. Investigator. Asimovian. New media strategist and speaker for government and activism. adriel(at)adrielhampton.com (personal opinions) http://twitter.com/adrielhampton
	President, New Marketing Labs. More? http://bit.ly/cbbio . email: blog at chrisbrogan dot com http://twitter.com/chrisbrogan

Tags: Adoption Patterns, Enterprise 2.0, strategy

3 Simple Secrets to Twitter’s Success

• Understanding Culture
• Harnessing Technology
• Empowering Others

Trends about our culture today show us people are busy and tolerance for complicated things seems to be getting lower with each passing day.  Twitter tapped this culture trend of time commitment by keeping post limited to 140 characters and with it’s User Friendly / People Focused Design.  The Mobile Market is exploding, more people own mobile devices than computers.  Twitter tapped this trend by integrating a mobile strategy early in their plan.  People like things to fit their needs, this is why Application Programming Interfaces (APIs) should be a critical part of any technology strategy.  Twitter empowers people through it’s API with the ability to share custom information across multiple environments.

Happy Fav Five Friday!

Fav Five Places

I actually have a few more than five favorite places.  I hope you don’t mind.

The Famous Twitter Sketch

You can see the birth of the idea for Twitter in this sketch and you can read Jack Dorsey’s thoughts about this sketch here.  Notice the simplicity of the design and how the idea of sharing across multiple channels was an early thought.  The discovery (”find-em”) part toward the bottom is a very smart piece to include early in the design too.  Sharing ideas (Collaboration) is the main point of Enterprise 2.0.  This sketch reminds us of how a simple idea, shared with others can grow into something beyond your imagination.

Twitter Talk at TED

Evan Williams of Twitter talks about integrating his ideas about SMS with Jack Dorsey’s ideas about Twitter.  Evan goes on to talk about the Fundamentals of Twitter.  He quickly describes how people discover uses of Twitter for Business and in Government.

A great quote here is, “One of the many ways that users shaped the evolution of Twitter”.  I can’t wait to here this in the Enterprise, “One of the many ways that USERS shaped the evolution of Enterprise 2.0″.

Twitter’s design and API make this tool so simple to use, that a common house plant can communicate to the world.   This reminds us of the power of simplicity.  Technology should lower barriers, not create new ones.

“Going far beyond the original idea” is another great quote.  I believe Enterprise 2.0 is designed to support doing this very thing.

There are many things taught about innovation in this video

Twitter CEO Evan Williams speaks to users in Tokyo

“What we learned time and time again from listening…”  is an important quote in this video.  You can also see the chart of all the tweets over the course of the World Cup.  This got me thinking about what would happen to your business if an idea had this much collaboration through Enterprise 2.0 tools.

Biz Stone and Evan Williams on Twitter

In this more recent video we hear Biz and Evan talk about how relationships are important.  Listening to customers can help avoid PR disasters and improve brand loyalty.  A little communication can reverse a customers decision about going to your competitor.  They also share some important thoughts on privacy.

How Twitter Changed My Life

This is an impressive presentation about Twitter and how to harness it’s value.

A Collection of Twitter Case Studies

Twitter provides a nice collection of case studies.  These case studies include reports from big businesses, non-profits, and government.

The Power of the API

In the first video Evan mentions there were over 2,000 applications using Twitter’s API.  Their API enables people to share filtered customized data across multiple environments.  The ability to share information across multiple environments increases the opportunities for collaboration.  What if  your Enterprise 2.0 Solution had an API to support sharing data when you need it, where you need it?

Twitter API Mashups and Apps on Programmable Web

You can discover and learn from a huge collection of APIs and developers at Progammable Web.

Twitter API Mashups and Apps on Yahoo Pipes

You can discover some new ways of using Twitter at Yahoo Pipes.

Fav Five Faces

Who is on your “Fantasy Innovation Team” this week?

Here are just a few new friends that have connected me to new people and new ideas this week.  You might be familiar with “Fantasy Football Teams” and such, well this is my “Fantasy Innovation Team” this week.  I recommend following these smart, creative people on Twitter.

	Communication strategist. Digital Something. Connector. Entrepreneur. Anime & SciFi lover. http://twitter.com/db
	VP of Product at Spigit, the SaaS enterprise innovation management platform. And a Dad who misses running marathons. http://twitter.com/bhc3
	IT consultant, managing software development/ integration projects for a living; .Net, CMS, intranet, collaborative workplace, knowledge management, e-learning http://twitter.com/dzhu
	Technology consultant/architect at IBM in Cambridge MA, enterprise search, social computing; piano, a cappella, cyclist, origami, iPhone; my tweets are my own! http://twitter.com/eric_andersen
	social media strategist, technological optimist, blogger, consultant, father, spreker, innovatie, php, wordpress | I collect and tweet interesting links http://twitter.com/rickmans

5 Twitter Success Secrets for Enterprise 2.0

• Listen (people, users, customers, partners, metrics)
• Respond (people, users, customers, partners, metrics)
• Empower Others
• APIs Rock
• Practice “People Centered” Design

Tags: APIs, Mashups, Social Media, Social Networks, Twitter

Empowering E 2.0 Users with Enterprise App Stores

It’s exciting to see Enterprise 2.0 becoming more mature.  More Enterprise 2.0 vendors are focusing on standards and adopting Web 2.0 technologies.  This is actually very impressive when you think about Enterprise 2.0 was born in the Spring of 2006.  Andrew McAfee talks about the birth of E 2.0 in this article Enterprise 2.0 vs. SOA.  More Enterprise 2.0 solutions are also taking advantage of AJAX technologies to improve the user experience.  AJAX is a group of interrelated web development techniques used on the client-side to create interactive web applications.  We are also starting to see a trend for the use of Cloud Computing in the Enterprise.  Cloud Computing is proving itself as an approach to cutting IT costs while improving innovation.  You can read more about this in Dion Hinchcliffe’s article, “Enterprise cloud computing gathers steam“.  The big news for the Summer of 2010 in the world of Enterprise 2.0, is the release of Presto 3.0.  You can use Presto to empower people in the Enterprise with the ability to mix, match, and mash data into apps powering your own Enterprise App Store.

Power and Freedom through Enterprise Apps

The Presto Platform empowers application developers and power users to create, customize and share Enterprise Apps mashups for faster decisions and better business results. Presto provides a solution for every part of the Enterprise App lifecycle, from Services to Mashups to Apps to the App Store, while also meeting the toughest enterprise security and governance requirements. Equally important, Presto empowers your high-value employees to take advantage of your organization’s information assets – large applications like ERP, CRM, and SFA – and quickly marry them with external data sources such as Web services and news feeds to make better decisions from this disparate information.  [ Learn More ]

“The App store model that Apple has proved so successfully with the iPhone is becoming the next frontier when it comes to next-generation software distribution. And it’s one that creates clear value for both customers and companies alike.” ~Dion Hinchcliffe @dhinchcliffe

Fav Five Faces

Here are just a few new friends that have connected me to new people and new ideas this week.  You might be familiar with “Fantasy Football Teams” and such, well this is my “Fantasy Innovation Team” this week.  I bet we would see some very innovative solutions, if this team worked together.

Who would be on your Fantasy Innovation Team this week?

	Mobile platform strategist, consultant, trainer, writer, blogger, and speaker. Mobile browser compatibility expert. http://twitter.com/ppk
	Motivated, vivacious, bright-eyed, bushy-tailed, chocolate-obsessed social media enthusiast, loving life as an editorial assistant at @mashable http://twitter.com/ericaswallow
	consultant and writer who helps firms and individuals with their blogs and other social media http://twitter.com/BillIves
	i think about how teams solve hard problems, coffee, chocolate and my kids. this annoys my husband. Gig: Dir, Prod Mktg.@OpenText for Social Workplace http://twitter.com/deb_lavoy
	Integrations: Atlassian, E2.0, Alfresco, Fed Search, SCRM, etc – Eng. svcs & resales. Experts only, to fuel business – customer focused for good journeys… http://twitter.com/ellenfeaheny

Fav Five Places

OpenAjax Hub 2.0 Interactive Dashboard

How OpenAjax Hub 2.0 Addresses the Security Challenges

The launch of Jive Widget Studio

Opera Widgets and Ajax: Connecting to multiple servers

ZK Enterprise Framework

Tags: Apps, Cloud Computing, Enterprise 2.0, Mashups, SOA